Flora Guzmán Email & Phone Number

Kitchener, On, Ca

Ontario, Canada

Greater Toronto Area, Canada

Mexico City

Built a full-service creative company delivering advertising, branding, digital efforts and all the communications strategy needed to help every business impact their market and stand out among their competitors.Responsible for including strategic planning, concept development, creative direction, and account management.Designed, developed, and implemented a wide range of creative media communication projects from concept to execution.Lead the performance of the creative team to ensure overall efficiency.Supervised profitability, deliverables, timelines and budgets.Provided creative support for conferences and lectures.Presented strategy-oriented proposals to clients to explain campaign strategiesand solutions, seeking their approval and feedback.Planned and directed photoshoots.Oversaw the production of high-quality print collateral.Ensured materials complied with client specifications and supervised their production.Learned new technologies to align with clients' needs.

Mexico City Area, Mexico

Translated ideas into designs for branding, advertisements, brochures, magazines, corporate reports, newsletters, and different promotional materials.Created effective design solutions for interactive, print and experiential design projects.Seated brand guidelines by creating clear rules and standards for visual and digital materials to ensure brand consistency.Designed and executed client presentations, focus on the client's communication needs.Art direction and planning of photoshoots. Designed and printed collateral for corporate brands and their programs.Oversaw creative teams, establishing deadlines and assigning tasks accordingly

Mexico

Created design solutions for interactive, print and experiential advertising campaigns.Spearheaded the art direction of advertising campaigns.Ensured brand alignment across all deliverables and channels.Contributed to creative efforts, including: Above the Line (ATL) television, print media and radio. Through the Line (TTL) marketing activities to advertise products to both mass and focused markets simultaneously. And Below the Line (BTL) activities, such as outdoor advertisements, sponsorship, viral marketing, in-store promotion, etc.Assessed, reviewed and curated creative content before submitting the final layout.Produced sketches, mock-ups, and wireframes to manage expectations, request feedback and negotiate approvals with clients.Oversaw creative activities such as hiring, training creative members, establishing deadlines, and ensuring visual communication and brand standards.

Oslt Entrepreneurship And Sales & Marketing

Oslt Project Management Program

Oslt Professional, Technical, Business, And Writing Program

Linc Program

Masters In Creativity For Design, Creativity & Design, Pasante

Activities and Societies: Afiliación a la Malquerida A.C. En proceso de tesis bajo el título: Re-significación del Espacio Visual Urbano.

Bachelor Degree In Design, Diseño Y Comunicación Visual, General