Flor Arellano Email and Phone Number
🚀 Strategic Marketing Leader | Digital Enthusiast | Data-Driven Problem Solver 📈With a proven track record in spearheading strategic marketing initiatives across diverse industries, I bring over 8 years of experience driving brand growth and maximizing market share. Currently serving as a Marketing Manager at Grupo BOIS, I've consistently exceeded sales targets by up to 220% through innovative brand positioning and lead-generation campaigns.My journey in marketing has been marked by a passion for numbers and structured thinking, underpinned by a strong analytical mindset. I thrive on dissecting complex challenges and crafting creative solutions, leveraging my expertise in areas like market analysis, competitor assessments, and marketing strategies. Having navigated roles in both established corporations and dynamic start-up environments, including tenure at Philips and Grupo BOIS, I've honed my ability to handle multiple projects, prioritize effectively, and deliver results independently in fast-paced settings. Communication is at the heart of what I do. Whether it's leading cross-functional teams, managing stakeholder relationships, or presenting business analyses, I excel in conveying complex ideas with clarity and conviction. My hands-on mentality and knack for instruction have led to successful project outcomes and empowered teams to thrive in challenging environments.Outside the boardroom, I'm deeply curious about the latest trends and technologies shaping the marketing landscape. My eagerness to stay ahead of the curve fuels my adaptability and enables me to drive innovation within my teams.In essence, I'm a marketing consultant who doesn't just navigate the fast-paced world of business — I thrive in it. While I take my work seriously, I believe in fostering a culture of fun, because when we enjoy what we do, we unlock our full potential.Let's connect and explore how we can collaborate to drive impactful results together! 🚀
Emma – The Sleep Company
View- Website:
- grupobois.com
- Employees:
- 3
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Influencer Marketing Specialist LatamEmma – The Sleep CompanyMexico City, Mexico -
Marketing ManagerGrupo Bois Jan 2020 - PresentHuixquilucan, México, Mexico• Oversee brand management for three agencies within the Group: Freelan Marketing, Blank space, and Nuvalia.• Coordinate, execute, and analyze diverse marketing campaigns across multiple channels.• Lead a dynamic marketing team responsible for content creation and driving results across digital platforms.• Conduct meetings with the sales and operations teams to foster cross-functional collaboration, streamline communication, and align campaign strategies with the needs of all departments, ultimately optimizing our campaigns.• Regularly present quarterly KPI results to the management team for performance analysis and strategic insights.• Coordinate events for clients and partners aimed at strengthening relationships across all stakeholders, ultimately leading to increased sales opportunities.Freelan Marketing• Boosted sales opportunities 54% by executing successful marketing campaigns in just 1 year.• Manage to maintain 15 keywords in Google's top 10 organic results.Blank space• Manage to open the marketing department from scratch.• Strategically positioned the agency in the digital landscape through innovative content and lead generation campaigns, resulting in exceeding marketing-driven sales goals by over 220% up to 2023.• In the initial month of 2024, not only met but exceeded marketing-driven sales objectives by over 110%.Nuvalia• Manage to open the marketing department from scratch.• Improve communication within our sales and marketing teams to align objectives effectively.• Achieved a 30% increase in marketing-driven sales opportunities, contributing significantly to our overall sales deals.• Cultivated client relationships to drive up selling opportunities through tailored experiences offered at our events. -
Account ManagerGrupo Bois Jun 2018 - Jan 2020MexicoFreelan Marketing• Managed, coordinated, executed, and analyzed diverse marketing campaigns across multiple channels for various clients of the firm.• Achieved a 75% increase in organic visits within one year.•Contributed to a 30% sales growth for clients through the execution of successful marketing campaigns. -
Junior Key Account ManagerPhilips Sep 2017 - May 2018Mexico• Delivered a notable 30% surge in online sales, particularly on Amazon.• Secured prime promotional placement during Amazon Prime Day for our flagship Personal Health product, Lumea, resulting in a remarkable 100% sales boost through this platform.• Implemented strategies leading to a remarkable 95% reduction in backorders at Privalia. -
Junior Brand ManagerPhilips Apr 2017 - Sep 2017MexicoDomestic AppliancesManaged to bring our profit margin from being negative to positive, making a profitable category for the company by teaming up with the LATAM team to help execute successful campaigns in Mexico. -
Etrade & Digital Marketing InternPhilips Nov 2016 - Apr 2017Mexico• In charge of uploading online catalogues, everything to do with our media, creative and social agencies.• Created a data base with all our products and marketing information in order to support our Sales Team in beingmore efficient. -
Trade Marketing InternPhilips Mar 2016 - Nov 2016MéxicoArranged everything to do with promoters in POP and analysis of sell-out data.
Flor Arellano Skills
Flor Arellano Education Details
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Leadership And Accompaniment -
Marketing
Frequently Asked Questions about Flor Arellano
What company does Flor Arellano work for?
Flor Arellano works for Emma – The Sleep Company
What is Flor Arellano's role at the current company?
Flor Arellano's current role is Influencer Marketing Specialist LATAM.
What schools did Flor Arellano attend?
Flor Arellano attended Universidad Anáhuac, Universidad Anáhuac México.
What are some of Flor Arellano's interests?
Flor Arellano has interest in Marketing, For Profit Companies, New Languages.
What skills is Flor Arellano known for?
Flor Arellano has skills like Microsoft Office, Marketing, Public Relations, Leadership, Microsoft Excel, Publicity, Social Media, Liderazgo De Equipos, Trabajo En Equipo, Digital Marketing, Ecommerce.
Who are Flor Arellano's colleagues?
Flor Arellano's colleagues are Jessica Hernandez, Rubí López, Dohun Kim, Andrés Villaseñor Urbina, María José Gastelum.
Not the Flor Arellano you were looking for?
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Flor Arellano
San Nicolás De Los Garza, Nle -
Flor Arellano
Ciudad Juárez, Chh -
Flor Arellano
Benito Juárez, Cmx
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