Flor Carranza Email & Phone Number

Córdoba, Córdoba, Argentina

Córdoba, Córdoba, Argentina

-Industrial design: Demonstrated expertise in designing and creating functional and visually appealing objects.-Artistic collaboration: Successfully collaborated with Pedro Son and Estudio Galera to bring together different artistic disciplines and perspectives.-Handmade craftsmanship: Showcased exceptional manual skills in crafting an inflatable structure using plastic material.-Public space intervention: Developed an inflatable installation specifically designed to engage and interact with the public in a unique way.-Performance art: Orchestrated a live performance with musicians, incorporating noise and electronic music to break traditional stage boundaries and invite audience participation.-Experience design: Conceptualized the project with a focus on creating new experiences for the audience, particularly the new generation seeking interactive encounters.-Spatial design: Created an inviting and inclusive environment where people could freely move around the inflatable structure, blurring the lines between art and audience.

-Interdisciplinary collaboration: Successfully worked as part of an interdisciplinary team, consisting of Pedro Son Studio, Galera Studio of Architecture, and student assistants, to develop and execute the project for the Cordoba Music Biennial.-Concept development: Contributed to the conceptualization of the project, incorporating textiles as the main material to create a unique and engaging experience.-Location scouting: Collaborated in the process of finding a suitable location for the installation, considering factors such as accessibility, aesthetics, and logistical requirements.-Production management: Assisted in managing the production aspects of the project, including coordinating logistics, overseeing materials, and ensuring adherence to timelines.Technical direction: Played a role in the technical direction of the installation, working closely with the team to ensure the proper execution of the project and seamless integration of different elements.-Mentorship and coordination: Supervised and mentored a team of 10 students from architecture and industrial design backgrounds, guiding them through various project stages and encouraging their active participation.-Presentation and documentation: Contributed to the creation of visual materials such as maps, photographs, and presentations to effectively communicate the project concept and progress.

Argentina

-Selected by the Ministry of Culture of Argentina to be part of the Argentine design delegation for MICA Culture.-Actively participate in training programs, mentoring initiatives, fairs, and scholarships organized by the Ministry.-Use my brand as a platform to not only showcase and promote my own projects but also to highlight the vibrant ecosystem that supports the development of culture in the community I operate in.-Maintain strong connections with cultural actors, managers, and producers, fostering collaborations and actively engaging with the cultural community.-Through my involvement in MICA Culture, I contribute to the growth and advancement of the design industry in Argentina, while also representing the country's creative talent on a national and international level.-Utilize the opportunities provided by MICA Culture to expand my knowledge, network with industry professionals, and further enhance my skills as a designer.

-Created and executed an artistic installation in a public street for the Aurora Eclipse Edition Festival.-Designed and painted a booth in the street, considering the live broadcasting of the event using multiple cameras and a drone.-Developed a concept centered around the eclipse theme, aiming to convey a message to the universe in a personal artistic language.-Tasks included concept creation, sculpture production, plant design, coordination with the audiovisual production company, and street art painting.-Overcame a challenging timeframe and budget constraints, as the commission was requested three days before the event after the originally summoned artist had left.-Despite the time constraints, successfully delivered a visually impactful installation that received positive feedback.

-Collaborated with artist El Pelele at the El Gran Vidrio Art Gallery for the exhibition titled "Ponzoña," curated by Nancy Rojas.-Played a role in the realization of costumes in a collaborative manner with the artist, contributing to the visual and conceptual aspects of the exhibition.-The exhibition, in the context of contemporary cultures, explores the emergence of new and toxic divinities in a syncretic reality, featuring symbols such as the snake, the mask, and androgyny.-The artworks presented are the result of a year of research, drawing inspiration from various sources, including philosophical thought, historical references (from Columbus to Blade Runner), mythological figures (from Apollo to Dionysus, Perseus to Medusa), and Francisco de Goya's "El Pelele" (1791-1792).-The exhibition delves into themes of power dynamics, gender, and human anxieties, invoking the concept of free fall as a representation of fear.-The collaboration involved a close creative exchange and mutual exploration of ideas to bring the costumes to life within the exhibition context.

Córdoba, Córdoba, Argentina

-Took part in the production, design, and artistic direction of the fashion show "Screenshots," held at El Gran Vidrio Art Gallery.-The concept behind the fashion show was to capture the essence of Córdoba and Latin America through the lens of ART AND DESIGN COLLECTIVE, while also acknowledging the constant influx of global information.-Utilized designs to illustrate a representation of what Córdoba means to the collective and how it serves as a constant source of inspiration.-"Screenshots" aimed to showcase the need for collaboration and support within the fashion and design industry, inviting artists, set designers, architects, photographers, makeup artists, hairdressers, stylists, musicians, and anyone interested to contribute.-Created an opportunity for individuals to express themselves and exhibit their work, fostering a sense of unity and collective effort.-Documented the spirit of Córdoba in 2020 from the perspective of the collective, highlighting the cooperative and collaborative nature of their work.

-Collaborated with Colectivo DNT on an installation project aimed at providing seating options for a festival, using the native nature of the area as a reference in the painting of textiles.-The production process involved collecting materials, mainly plastic, from the streets and recycling 50 kilograms of waste that would have otherwise ended up in landfills. These recycled materials were transformed into urban furniture that found reuse in museum spaces within the city.-Tasks included the creation of the concept for the installation, assembly of a presentation folder to showcase the project, logistics coordination, and the production of sculptures and painting.-Contributed to the artistic vision and execution of the project, ensuring that the concept was effectively communicated and the materials were transformed into functional and visually appealing urban furniture.-Emphasized the sustainable and environmentally conscious nature of the project, highlighting the upcycling process and the positive impact on waste reduction and reuse.

Córdoba, Córdoba, Argentina

-Co-founded Colectivo DNT with other designers to establish a collaborative work environment, sharing a workshop, tools, and projects.-The collective aimed to create an inclusive and supportive space for all members, fostering opportunities for collaboration and networking.-Actively connected with other artists and invited them to collaborate, seeking to expand the creative network and promote a sense of community.-Each action and project undertaken by the collective led to the emergence of new networks and collaborations among participants, contributing to the enrichment of the local culture.-The collective's focus on design and new trends facilitated the exploration of innovative ideas and approaches, constantly pushing the boundaries of creativity.-Through shared resources and collective efforts, Colectivo DNT provided a platform for designers to grow, learn, and showcase their talents.-The collective's work resulted in a mutually beneficial exchange of ideas, skills, and opportunities, fostering a vibrant and interconnected creative community.

San Carlos De Bariloche, Río Negro, Argentina

-Collaborated with Pedro Son, associated with a renowned hotel chain, to contribute to the retail cultural and design offerings for guests visiting Patagonia, Argentina.-Developed a collection titled "#travelers" that encompassed basic garments, an upcycling line, and an art line, providing guests with unique and sustainable fashion options.-Played a role in the conceptualization and design of the collection, ensuring that it aligned with the brand's vision and met the demands of international visitors.-Incorporated upcycling practices to create garments that were environmentally friendly and promoted a circular economy.-Collaborated with the production team to ensure the high-quality execution of the collection, paying attention to detail and maintaining consistency with the brand's standards.-Contributed to the presentation and promotion of the collection, showcasing its artistic and cultural value to guests from around the world.-Emphasized the importance of cultural and design offerings in enhancing the overall guest experience and establishing a strong brand presence in the hospitality industry.

Cordoba Argentina

Flor Carranza is an Artist and Industrial Designer graduated from the U.N.C. In 2014, after working as a clothing designer for a Cordovan firm, motivated by a concern, curiosity and innate nonconformity, she started her own brand, Pedro Son, an independent project marked from the beginning by explorative freedom, which is already today a recognizable and identifying feature of the brand. The artisan intervention of fabrics with unusual techniques for textile support, the use of unusual materials, the search for new textures, glich, serial error, screen printing, manual embroidery, the composition of plots and patterns, upcycling, zero waste moulding, are some of the always changing resources that the artist and designer uses when making a garment, shaping an accessory, creating a personalized clothing line or collection. Pop, expressionist art, the avant-garde, street art, cinema, comics, literature, architecture, and of course, fashion and design, the new and the old, culture and counterculture, and always a strong weight of the immediate environment and the local color (being Cordoba, Argentine and Latin), orbit around the artist and the brand as a source of inspiration and conceptual resources. The spirit of Pedro Son screams street wear, ungendered and timeless. Generate wearable, friendly, comfortable, functional garments that are in tune with the times and the needs of the users without failing to invite them to the possibility of challenging themselves, To date, collaborations with other artists, Illya Kuryaki & The Valderramas, Mala Fama, Caligaris, She Teiks, Bandalos Chinos, Juan Ingaramo, Sara Hebe, Laser Rays, Trankie Punkie, Hernán Cattáneo for BNP, Frikstailers,, the French ragpickers Lefa and Jäde, and the recent appearance in the Brazilian Reality A Queen is Born, broadcast by the Netflix signal.

Córdoba, Córdoba, Argentina

-Taught the subject of Professional Practice in the Clothing Design Career at La Metro Escuela de Diseño.-Developed and designed the program for the course, focusing on providing students with practical knowledge and skills to navigate the professional world.-Shared my extensive experience and insights from the industry, offering students valuable guidance on how to approach the challenges of the workforce.Introduced the trend mapping technique, equipping students with a valuable tool to identify and analyze emerging trends in the fashion industry.-Guided students on how to use trend mapping to drive innovation, stay ahead of the competition, and make informed design decisions.-Facilitated discussions and interactive sessions to encourage critical thinking, problem-solving, and creative exploration among students.-Fostered a supportive and inclusive learning environment, offering mentorship and guidance to help students develop their professional identities.

Riad, Arabia Saudí

The Saudi Visual Arts Commission, in collaboration with the Saudi Fashion Commission, invited me to participate in the second cycle of the Intermix residency.As a selected participant, I had the privilege of being part of a funded program that offered me my own private studio and accommodation, providing a conducive environment for my creative endeavors. The residency not only provided physical resources but also served as a platform for engaging in meaningful discussions and exchanging ideas with fellow visual artists, fashion designers, and creatives from both local and international backgrounds.Throughout the residency, I had the opportunity to explore a diverse range of themes, with a particular focus on innovation, transformation, and sustainability. These themes allowed me to delve into new artistic territories and push the boundaries of my creative practice. The residency experience nurtured an atmosphere of collaboration and encouraged interdisciplinary dialogue, fostering an enriching exchange of perspectives and ideas.By being a part of the Intermix residency, I was able to expand my artistic horizons, challenge myself creatively, and deepen my understanding of the dynamic Saudi arts and fashion scene. It was a transformative experience that has had a lasting impact on my artistic journey.

Villa Maria

I was involved in the production and conceptualization of the Fusion and New Trends Festival, a dynamic event that showcased a fusion of different art forms and cutting-edge trends. My responsibilities included the day-to-day planning and coordination of activities, contacting speakers and presenters, organizing the event schedule, and designing the festival's physical space.Working closely with the local municipality of Villa Maria, under the guidance of Martin Gil, I was contracted to curate and manage the festival. Our curatorial focus was centered around the themes of human, natural, social, and digital environments. We carefully selected local and national artists whose work aligned with these themes, ensuring a diverse and engaging program for attendees.One of the highlights of the festival was a specially designed tent, where we showcased two captivating installations open to the public. The first installation, "NUBE," was an interactive experience where people could change the color of a cloud-like structure. The second installation, "Ramas," created an immersive scenographic environment featuring a screen and hosting various talks and presentations.The festival spanned a week and attracted over 1,000 visitors. It provided a platform for artistic expression, cultural exchange, and knowledge sharing. It was an incredible experience to witness the impact of the festival on the community and to see the enthusiasm of the attendees as they immersed themselves in the diverse range of artistic experiences.

Bv Los Granaderos 2739 Cordoba Argentina

2009-2010: Responsible for the Design Area of Men's and Women's Accessories2010-2014: Responsible for Product Design in the Female CategoryProduct Trip and Trend Research:Undertook two annual trips to Europe (Amsterdam, Berlin, Paris, London, Barcelona) for trend research and coolhuntingConducted product photography for leading European brands, focusing on details, processes, materials, and technical finishesIdentified commercial trends in the marketAnalyzed communication strategies of European brands, including layout, shop windows, accessories, graphic design, and campaignsStayed updated on trends through internet blogs, websites, and trendslettersCommercial Trend Analysis for the Brand:Selected commercial trends that aligned with the marketManaged purchasing and selection of goodsNegotiated with suppliers, handled order notes, managed delivery schedules, and controlled costs and stock managementPlanning and Monitoring of Commercial Matrix:Determined the number of models, typologies, and quantity per modelTracked merchandise entry datesMonitored sales and stock levelsCollection Design:Developed design sketches and presented themCoordinated the sample collection process, including verification, measurement, and correctionCreated technical sheets for modelers and production teamsCommunication:Collaborated with the marketing team on the collection conceptAssisted with styling decisionsSelected campaign models based on budgetCoordinated and managed collection presentations, including fashion shows and showrooms

Diseñadora Industrial, Diseño Industrial Y De Productos

Promotora Cultural, Ciencias Sociales