Florencia Soledad Daniele Email & Phone Number

Paris, Fr

Remote

I participate in projects with cross-functional teams for international clients across differentindustries. I focus primarily on the discovery, research and design phases.Some projects showcasing my design results are:- Redesigning the website of a payroll infrastructure provider, from a one-pager to a comprehensive website that helped them secure $10M in seed funding. - Redesigning the web app of a multiemployer defined benefit pension plan in the United States to make it modern, engaging, accessible, and intuitive to use. Having launched in August 2024, it has already received positive reviews.- Creating a website for a gaming infrastructure start-up that contributed to obtaining a $7.6M in seed after launching.- Enhancing the website of a media management platform via redesign that lead to an increase of 14X ROI sales lift of $1.7M, and also resulted in 78% of surveyed users feeling confident in their belief that the product seemed trustworthy.- Designing the beta version of a game tournaments platform that’s currently up and running gathering feedback from users.Internal initiatives:- Designing a newsletter strategy to grow the agency s community that resulted in a significant increase of 40% in subscribers.- Contributing to an internal UI Kit for client projects, aiming to streamline developer hand-offs through component reusability. The UI Kit also enables easy customization to align with each clients' branding.

Ciudad Autónoma De Buenos Aires

- Media planning: management of paid media (SEM), social media campaigns, e-mailing initiatives- Measurement: definition of KPIs and tracking metrics. Research and recommend best practices and optimizations using analytics, performance monitoring and on-going testing- Website's optimizations based on site's performance (Google Analytics, Search console, Heatmaps, testings)- SEO On Page optimization- Reporting and analysis: Presentation of results- Design: Ensure the brand's visual identity is cohesive across every channel

Ciudad Autónoma De Buenos Aires

DESIGN: - Design of new e-commerce Web Site according to the Web Development department’s requirements (Home Page, Landing Pages, Search & buying flux, check-out, integrated blog, institutional page, Social Media integration, story telling concept proposition for search flux of travel packages) - Mobile Web Site design according to requirements. - Web Site’s updating and maintenance: new Landing Pages’ design, graphic pieces. - Design of Social Media publications: Facebook (posts, Facebook Ads, stories), Instagram (posts, stories). Types of content: inspirational, promotional, lifestyle, luxury, special dates. - Logo designs for the 40th anniversary and a secondary Web domain.- Store front design for headquarters.- Printing design for promotional flyers placed on store front. - Design of promotional publications for e-mailing and Social Networks in the context of big e-commerce events (Hotsale, CyberMonday) -Graphic design of Business to Business (B2B) commercial proposals. - Design of presentations for talks in Marketing events and congress. - Banner’s design for e-mailing. - Premium/luxury travel segment: Logo and Landing Page design. MARKETING: - SEO analysis in order to search for opportunities and possible improvements: Keywords monitoring, Benchmarking, insights and trends research. Web Site’s SEO optimisation. - Took part in e-mailing strategies based in content optimisations, KPIs surveillance (CTR, OR), A-B test and competitors analysis. - Took part in content design for Social Networks along with a third party Agency. - Market research reports on receptive tourism from countries such as: Spain, France, Germany, among others.

Ciudad Autónoma De Buenos Aires

- Social Media Posts- E-Mailing design and programming (html)- E-Shop re-design: Slider, Banner, Header, Pop Up

Capital Federal, Argentina

- Content plans for Social Media- Posts' design- Account's moderation- Weekly performance reports- Competitors analysis- Work together along with the Marketing area for better communication of online promotions- Design and programming(html) of E-mailing- Web Design: Banner, Slider, Pop Up

Personal project related to Shoes, Bags and leather accessories.

Lic. En Comercialización, Marketing

Lic. En Diseño Textil E Indumentaria