Alessandra Flore Email & Phone Number

Rome, Latium, Italy

Offering fieldwork services on a freelance/contract basis to market research agencies in the healthcare and pharmaceutical industries through my own company, GURU research Srls. Managing local and international qualitative research projects from commission to report writing. Coordinating all fieldwork related activities to ensure projects are completed within agreed deadline and budget and to quality standards. Liaising with clients to ensure prompt communications and updates are given. Moderating all types of qualitative research projects throughout main methodologies and techniques: IDI, TDI, WATI, Duo, Trio, Focus Group, Delphi session, Online Community, Gang Survey, Ethnography study, Exploratory and projective techniques, Message and/or Concept testing, Product positioning and testing, Detail aid development and testing, Product profile, Laddering technique, SIMALTO exercise, Kaleidoscope brain storm techniques. Analysing qualitative interviews (either individual or group) and report writing.

Londra, Regno Unito

Managing and overseeing multi-country international qualitative research projects from commission to delivery of analysis. Ensuring projects are completed to agreed timescale and quality standards, managing study profitability by monitoring and accounting for all project costs affecting the budget. Being fully responsible for commissioning partner agencies worldwide, coordinating and managing data collection activities to client specifications and quality control of research materials. Directing communication among all staff involved in fieldwork activities, from the coordination of briefing sessions with agencies and research teams to continuous communication with analysers and researchers with the aim to harmonise research activities’ objectives. Being responsible for all aspects related to pharmacovigilance and compliance matters including giving live adverse event trainings to the analysers and agencies involved in each project to the delivery of reconciliation form to the pharmacovigilance department of the commissioning pharmaceutical company. Supporting with the relationship of existing key-field research agencies to ensure their continuous productivity and profitability mutually with a goal of securing repeat business and achievement of targeted revenues.

Roma, Italia

Managing qualitative and quantitative research projects within different business sectors (automotive, entertainment, home appliances, IT) with a main focus on the pharmaceutical field. Strictly collaborating with clients’ management of successful companies (including GSK, Roche, Novartis, Pfizer, Vertex, AbbVie, Astellas, Boehringer Ingelheim, Janssen-Cilag, Celgene and Gilead) for the planning and deployment of research studies. Being fully responsible for the design of both qualitative and quantitative research studies as well as budgeting and quoting. Managing the development and production of qualitative and quantitative reports and data-analysis documents. Supporting clients with the development and implementation of communication strategies to improve quality brand/product perception and definition of positioning among competitions. Being fully responsible for client relationship management and for decision-making process behind the set-up of research studies. Developing effective long-term business relationships with client, continuously assessing their satisfaction assuring that new business opportunities are always exploited to the full. Managing and attending company’s exhibition at research conferences and fairs (e.g.: Marketing week Live, London and Research and Results, Munich).

Being responsible for relationship with clients, handling and overseeing multiple research projects from the first point of contact to the presentation of data results. Being fully responsible for budgeting and evaluation of required timing for the execution of research projects. Planning and executing training for both in-house and external field researchers, coordinating and supervising their activities until the completion of researches. Managing the analysis and the production of quantitative and qualitative reports. Regularly collaborating with company management for reporting on trends and behaviour to increase the effectiveness of engagement with clients. Moderation of in-depth interviews and focus groups.

Assisting senior moderators with all aspects of organisation of drafting questionnaire, moderation guides and post-research reports. Moderation of in-depth interviews and tele-depth interviews with the support of online dedicated platforms (e.g.: InterVu) and moderation of focus groups and delphi session. Recruiting, training and supervising interviewers for the company database. Assisting the Managing Director with sales and business development activities.

Supporting senior researchers in quantitative and qualitative multi-country research projects assigned by clients from Europe and USA. Cooperating with the International research director for the market segmentation and calculation of statistical quotas for quantitative research projects. Assisting senior researchers for the organization, development and implementation of mystery shopping methodologies.

Supporting senior researchers during the decision-making process and planning phases related to projects. Assisting with the study set-up, supervision of fieldworks, control of fulfilled questionnaires, coding of open-ended questions, control of data file and cross-tables, production of qualitative and quantitative reports. Assisting throughout all the process of market research with a considerable exposure to all aspects of quantitative and qualitative research: conduction of in-depth interviews, mystery shopping studies, transcripts of focus groups, qualitative pre-analysis, controlling fulfilled questionnaire as well as data entry.

Master Of Arts (M.A.), Marketing And Communication Psychology

Activities and Societies: Training, Communication and Innovation in social and organisational contexts with focus on Communication.

First Certificate, English

Bachelor Of Arts (B.A.), Marketing And Communication Psychology

Diploma, Languages: English, Français, Espanol

Activities and Societies: Coro Rappresentante di classe