Alessandra Flore

Alessandra Flore Email and Phone Number

Co-founder and Managing Director presso GURU research @ GURU research
london, greater london, united kingdom
Alessandra Flore's Location
Rome, Latium, Italy, Italy
Alessandra Flore's Contact Details

Alessandra Flore work email

Alessandra Flore personal email

About Alessandra Flore

Around 20 years of experience in both qualitative and quantitative market research across different sectors, such as FMCG, Finance & Banking, Insurance products, Automotive, Entertainment, Home appliances, IT, social networking etc. Main expertise on Healthcare and Pharmaceutical fields. I have been working for are AbbVie, Astellas, Astra Zeneca, Celgene, Gilead, GSK, Janssen-Cilag, Lundbeck, Merz, Novartis, Pfizer, Roche, Sanofi Pasteur, Takeda, Vertex, etc.Extensive international experience in project management of large international studies involving several Countries worldwide. Able to work in a fast pace environment with tight deadlines and to manage multi-country studies overseeing all fieldwork related activities.Detailed focused I always aim to achieve the best result within timeline and budget, able to detect pitfalls before they happen and to take proper actions to solve possible issues and make each project a success!Experienced, flexible, happy to work either closely with project teams or independently! Through my company, GURU research ltd, I can support you with:Project Management, including:• Client liaison (for one-market-research or global).• Management of international projects by using trusted partners.• Attending client briefings (either by telephone or in-person)Data Collection• Translation of research materials• Recruitment of HCPs in UK and Italy• Management of respondents’ incentives• Moderation of IDI, TDI, WATI, Duo, Trio, Focus group in CL and Online, Online Community, Delphi session, Gang Survey and ethnographic interview. Analysis and report including presentation of findings (i.e. debriefing either via telephone and/or in-person)

Alessandra Flore's Current Company Details
GURU research

Guru Research

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Co-founder and Managing Director presso GURU research
london, greater london, united kingdom
Website:
guru-research.com
Employees:
2
Alessandra Flore Work Experience Details
  • Guru Research
    Co-Founder And Managing Director
    Guru Research Jan 2017 - Present
    Rome, Latium, Italy
    Offering fieldwork services on a freelance/contract basis to market research agencies in the healthcare and pharmaceutical industries through my own company, GURU research Srls. Managing local and international qualitative research projects from commission to report writing. Coordinating all fieldwork related activities to ensure projects are completed within agreed deadline and budget and to quality standards. Liaising with clients to ensure prompt communications and updates are given. Moderating all types of qualitative research projects throughout main methodologies and techniques: IDI, TDI, WATI, Duo, Trio, Focus Group, Delphi session, Online Community, Gang Survey, Ethnography study, Exploratory and projective techniques, Message and/or Concept testing, Product positioning and testing, Detail aid development and testing, Product profile, Laddering technique, SIMALTO exercise, Kaleidoscope brain storm techniques. Analysing qualitative interviews (either individual or group) and report writing.
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  • Cello Health Insight
    Qualitative Project Manager
    Cello Health Insight Jan 2016 - Jan 2017
    Londra, Regno Unito
    Managing and overseeing multi-country international qualitative research projects from commission to delivery of analysis. Ensuring projects are completed to agreed timescale and quality standards, managing study profitability by monitoring and accounting for all project costs affecting the budget. Being fully responsible for commissioning partner agencies worldwide, coordinating and managing data collection activities to client specifications and quality control of research materials. Directing communication among all staff involved in fieldwork activities, from the coordination of briefing sessions with agencies and research teams to continuous communication with analysers and researchers with the aim to harmonise research activities’ objectives. Being responsible for all aspects related to pharmacovigilance and compliance matters including giving live adverse event trainings to the analysers and agencies involved in each project to the delivery of reconciliation form to the pharmacovigilance department of the commissioning pharmaceutical company. Supporting with the relationship of existing key-field research agencies to ensure their continuous productivity and profitability mutually with a goal of securing repeat business and achievement of targeted revenues.
  • Numero Blu Servizi S.P.A.
    Market Research Project Manager And Moderator - Market Research Division
    Numero Blu Servizi S.P.A. May 2013 - Dec 2015
    Roma, Italia
    Managing qualitative and quantitative research projects within different business sectors (automotive, entertainment, home appliances, IT) with a main focus on the pharmaceutical field. Strictly collaborating with clients’ management of successful companies (including GSK, Roche, Novartis, Pfizer, Vertex, AbbVie, Astellas, Boehringer Ingelheim, Janssen-Cilag, Celgene and Gilead) for the planning and deployment of research studies. Being fully responsible for the design of both qualitative and quantitative research studies as well as budgeting and quoting. Managing the development and production of qualitative and quantitative reports and data-analysis documents. Supporting clients with the development and implementation of communication strategies to improve quality brand/product perception and definition of positioning among competitions. Being fully responsible for client relationship management and for decision-making process behind the set-up of research studies. Developing effective long-term business relationships with client, continuously assessing their satisfaction assuring that new business opportunities are always exploited to the full. Managing and attending company’s exhibition at research conferences and fairs (e.g.: Marketing week Live, London and Research and Results, Munich).
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  • Field Service Italia
    Communication And Marketing Psychologist
    Field Service Italia Jan 2011 - Apr 2013
    Being responsible for relationship with clients, handling and overseeing multiple research projects from the first point of contact to the presentation of data results. Being fully responsible for budgeting and evaluation of required timing for the execution of research projects. Planning and executing training for both in-house and external field researchers, coordinating and supervising their activities until the completion of researches. Managing the analysis and the production of quantitative and qualitative reports. Regularly collaborating with company management for reporting on trends and behaviour to increase the effectiveness of engagement with clients. Moderation of in-depth interviews and focus groups.
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  • Field Service Italia
    Project Manager
    Field Service Italia Jan 2009 - Dec 2010
    Assisting senior moderators with all aspects of organisation of drafting questionnaire, moderation guides and post-research reports. Moderation of in-depth interviews and tele-depth interviews with the support of online dedicated platforms (e.g.: InterVu) and moderation of focus groups and delphi session. Recruiting, training and supervising interviewers for the company database. Assisting the Managing Director with sales and business development activities.
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  • Field Service Italia
    International Researcher Assistant
    Field Service Italia Oct 2006 - Dec 2008
    Supporting senior researchers in quantitative and qualitative multi-country research projects assigned by clients from Europe and USA. Cooperating with the International research director for the market segmentation and calculation of statistical quotas for quantitative research projects. Assisting senior researchers for the organization, development and implementation of mystery shopping methodologies.
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  • Pragma Srl
    Researcher Assistant
    Pragma Srl Oct 2003 - Sep 2006
    Supporting senior researchers during the decision-making process and planning phases related to projects. Assisting with the study set-up, supervision of fieldworks, control of fulfilled questionnaires, coding of open-ended questions, control of data file and cross-tables, production of qualitative and quantitative reports. Assisting throughout all the process of market research with a considerable exposure to all aspects of quantitative and qualitative research: conduction of in-depth interviews, mystery shopping studies, transcripts of focus groups, qualitative pre-analysis, controlling fulfilled questionnaire as well as data entry.
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Alessandra Flore Skills

Ricerche Di Mercato Ricerca Quantitativa Ricerche Qualitative Management Market Research Analisi Dei Dati Ricerca Pubblicitaria Qualitative Research Marketing Communication Spss Project Management Conoscenza Del Cliente Ricerche Di Marketing Focus Group Moderation Gruppi Di Discussione Ricerca Quantitative Research Segmentazione Idis Analisi Competitiva Problem Solving Lavoro Di Squadra Tdi Advertising Research Data Analysis Translation Teamwork Mystery Shopping Gang Survey Online Moderation Research Delphi Focus Groups Ethnography Intervu Analisi Analisi Di Mercato Strategia Di Marketing Marketing Research Competitive Analysis Customer Insight Segmentation Competenze Analitiche Workshop Moderation

Alessandra Flore Education Details

Frequently Asked Questions about Alessandra Flore

What company does Alessandra Flore work for?

Alessandra Flore works for Guru Research

What is Alessandra Flore's role at the current company?

Alessandra Flore's current role is Co-founder and Managing Director presso GURU research.

What is Alessandra Flore's email address?

Alessandra Flore's email address is fl****@****ail.com

What schools did Alessandra Flore attend?

Alessandra Flore attended Sapienza Università Di Roma, University Of Cambridge, Sapienza Università Di Roma, Liceo Linguistico Montessori.

What are some of Alessandra Flore's interests?

Alessandra Flore has interest in Fotografia, Scrittura, Tango, Arte, Teatro.

What skills is Alessandra Flore known for?

Alessandra Flore has skills like Ricerche Di Mercato, Ricerca Quantitativa, Ricerche Qualitative, Management, Market Research, Analisi Dei Dati, Ricerca Pubblicitaria, Qualitative Research, Marketing Communication, Spss, Project Management, Conoscenza Del Cliente.

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