Flo Guerrouani Email & Phone Number

Chicago, Il, Us

• Enhancement and optimisation of our property listing pages to drive organic traffic and increase revenue coming from search (project)• Continuous review and management of the Technical SEO roadmap • Manage sprint work and relationship with developers, SEO agencies and internal stakeholders• Regular analysis and reporting to keep data at the center of all the decisions we make

Chicago, Il, Us

• Plan, development and implementation of our global SEO strategy • Work closely with a team of developers and technical SEO agency to deliver a highly functioning website for search engines and users• Collaboration with local marketing teams to optimise content where there is potential to increase traffic and conversions • Provide regular updates to the business on SEO performance and latest SEO trends • Continuous sharing of SEO best practices to enable teams to always think with SEO in mind • Monthly reporting on SEO performance and opportunities

Chicago, Il, Us

• Plan, development and implementation of the EMEA SEO strategy• Worked on the SEO and analytics migration of the global website (migrated 32 ccTLDs to 1 TLD) with the support of a global agency • Implement technical SEO and content recommendations working with our global and local SEO agencies• Identify areas of content improvement across our global site to ensure it is optimised for search• Working closely with teams of SEO copywriters and content specialists to produce optimised content • Keyword research for key campaigns and key themes • Share SEO best practice and key insights to stakeholders based on findings from successful tests• Regular website tech audits to improve SEO and the way search engines crawl and index our sites • Local SEO optimisation through Google My Business listings• Constantly looking at how site can be improved and work closely with developers to get issues fixed • Using data to understand user behaviour on the website in order to identify improvements for UX and content • Creation of reporting dashboard using Google Data Studio • Use of Sitecore CMS, WordPress, Google Analytics, Google Data Studio, Google Data Manager, Google My Business, SimilarWeb, SEMrush, Moz, Hotjar

London, Gb

I supported the wider marketing team in planning, implementing and reporting on online campaigns, as well as managed the day-to-day upkeep of the website and SEO processes and strategy.• Product owner of the development of a new microsite template for bdo.co.uk• Project managed website development work with Global teams and digital agency• Supported user journey improvement through tools and reporting • Created, tested and optimised BDO's digital campaigns • Managed online campaign process with marketing teams• Managed day-to-day improvements/maintenance of the website, identified improvement areas and worked with BDO Global to develop the site• Reported on health and optimisation of bdo.co.uk website • Advised marketing/BD managers and wider business on SEO strategy and implementation• Collaborated in the development and delivery of BDO’s digital strategy• Advised on best practise for the website, campaigns, SEO and paid advertising• Managed day-to-day relationship with SEO agency to improve organic search rankings and technical SEO (moved SEO in-house)• Managed Digital Marketing Assistant• Reported on overall campaign performance to the marketing team• Paid search campaign management

London, Gb

• SEO strategy and implementation • Identified critical improvement areas across BDO website (SEO audit using SEMrush) and online campaigns, updating best practice where necessary• Advised on best practice for the website, campaigns, SEO and paid advertising• Responsible for the implementation and execution of all digital campaigns across BDO UK• Managed Digital and Data Administrator• Managed paid advertising campaigns • Involved with the implementation of the new global template for BDO UK (launched in August 2016)• Provided email marketing training to 150 users across BDO's 18 locations

London, Gb

• Implementation and delivery of digital campaigns • Social media (LinkedIn and Twitter training on profile optimisation)• Paid search (LinkedIn)• Email marketing (Pure 360)• SEO• Website (Squiz)• Google Analytics and website activity reports (custom reports)• Creation of reporting dashboards

Luton, England, Gb

• Management and execution of multiple campaigns including blog creation, content creation, social media planning and PPC• Content migration on a new website platform supported by Sitecore• Social media• PPC (Twitter, Facebook, LinkedIn, Google AdWords)• SEO (content writing, link building and keyword search) • Lead generation campaigns• Email marketing including monthly newsletters• Google Analytics and website activity reports• Creative and optimised content marketing (website, email, online advertisements, blogs on Wordpress and social media channels)• Production of digital monthly reports (website, blog and social media stats) and ROI• On-going optimisation and innovation across digital channels and campaigns to maximise lead generation and engagement

Luton, England, Gb

Delivering marketing support to the businesses' network of branches creating and co-ordinating online and offline marketing campaigns in order to attract clients and candidates:• Supporting the Marketing Manager in all areas creating and executing online and offline marketing campaigns for three brands (Tate, Celsian Education and Chadwick Nott).• Creating, editing and distributing email marketing campaigns that are brand appropriate - using DotMailer as an email marketing software• Running regular dotMailer trainings across two brands• Supporting the content management of websites to ensure they are up to date - using Sharepoint as a website editing platform• Supporting the organisation of internal and external events• Managing the brands social media platforms content which has resulted in increasing the engagement level• Managing POS including ordering, distribution and re-ordering to maintain stock levels

London, Gb

Supported the marketing manager and art director of a high end jewellery brand in various marketing tasks:• Driving marketing campaigns• Writing online content• Managing social media platforms• Organising market research• Co-ordinating and preparing copies for newsletters, press releases and collaterals• Organising promotional events• Liaising with external suppliers to create partnerships

Twickenham, London, Gb

I worked within a team of marketing professionals to promote the Autocar-Courland Next Generation Award to targeted UK students through the use of social media.• Creating, editing and distributing email marketing campaigns• Managing social media platforms• Liaising with students and universities to create awareness of the competition

I translated various types of technical documents from English to French/French to English and German to French/French to German.

Master Of Science (Msc), International Business And Management

Bachelor Of Arts (B.A.), Language Interpretation And Translation