Florence Gallaud Email & Phone Number

Paris, Fr

Région De Paris, France

Promotion du logiciel de modélisation 3D SketchUp de Trimble, des outils de rendu photoréaliste Enscape et Chaos V-Ray. Animation du réseaux de revendeurs partenaires.Représenter plusieurs éditeurs de logiciels CAO/CAD et promouvoir leur solutions de modélisation 3D en France : SketchUp by Trimble, Chaos Group V-Ray, Enscape.Développement et mise en place plans stratégiques, élaboration et suivi budget.Contact éditeurs quotidien, relations en anglais• Marketing : campagnes de génération de leads, nurturing et conversion / ABM / webinaires/events/salons• Marketing automation Pardot, Odoo - Mise en place et management.• Digital : Website design, content creation and management (testimonials, vidéos, podcast), SEO, SEA,display, suivi des analytics• Animation du réseau de partenaires : Onboarding/Alignement /Incentive/ Programme partenaire /allocation de MDF• Communication• Management 3 pers.

Région De Paris, France

Promotion de la marque Ricoh et de ses produits small office/ home office sur le marché européen • Conception des plans stratégiques marketing et communication et déploiement en assurant l'alignement pan-européen. Coordination de l'ensemble.• Management des équipes et support opérationnel local: 8 pers. en direct et 8 pers en matriciel. • Développement des parts de marchés + 5 pts de PDM en 3 ans• Gestion budgétaire ( +/- de 2M €) ; construction du budget central, attribution des budgets locaux et contrôle compliance.• Mise place des relations presse en Europe, création du réseau de correspondants, choix de l'agence et suivi de l'ensemble• Gestion des relations agences et prestataires, (communication, design, graphisme, marketing direct )• Campagnes centralisées et digitales, outils supports aux ventes, marketing de l'offre. • Marketing digital (projets web/CRM/Mktg automation)• Salons professionnnels et internationaux• Ouverture de marchés (Roumanie, Bielorussie, Grèce) et lancements de produits• Digitalisation de process marketing• Animation du réseau de vente indirecte• Veille concurrencielle et benchmark best practicesDistinction : Distree Diamond award : Business solution – EMEA Channel Academy 2015

Ile De France

Ricoh brand and products range promotion through 2 tiers channel, toward distributors and resellers (SMB, e-tail/retail) and end users. Marketing & communication tools for the channel. Best practices with competitors and among Ricoh Emea ITDC benchmark and localisation. ITDC France marcom budget management Media - Press : relationship, press resume, interviews- Media plan : financial build up and negotiation, look and like management and follow-up Sales promotions and co-marketing with customers - Co-marketing plans implementation in cooperation with distributors and resellers - Customers Sales force inventive implementation - Sales and marketing tools creation and localisation Events- Major exhibition fairs management : It partners, Medpi - Special customer events coordination: Tech Data symposium, road shows, - Special Ricoh ITDC events coordination : breakfast, conference, open doors Market observance - Competitors watching over - Market share follow-up: context file observance, distie results follow-up

Région De Paris, France

Ricoh Brand, vision and values promotion trough different stakeholders. Corporate Communications: CSR, Customer Events, Sponsoring and Partnership, internal publications, internal events. Sales Promotions : Sales Exhibitions, product launches, publications, newsletters, e-mailings, Top 20 customers dedicated communicationNetworking Communications : representing Ricoh trough different business or influence networks

Région De Paris, France

Ricoh Brand, vision and values promotion among Ricoh France employees (2.500 people) by creating and spreading information. Satisfaction and involvement development. Strategy comprehension and change management support.- Satisfaction survey / diagnostic/ action plan implementation and follow up- Information : publications, internal newspaper and newsletter, internal TV Broadcast, intranet, - Support to promote Ricoh values : Sustainability, CSR, internal mobility HR campaign - Internal Events: conventions, seminars, incentive, product launches…(up to 2.500p)- Budget build up, control and follow up. Recruiting and management.

Région De Paris, France

• Customer relationship• Strategic recommendations – Feasibility• Budget built & follow-up (up to 300k€ by customer)• Operational Team Management (up to 40 people by event)• Event coordination; suppliers negotiations and management• Publications: conception, writing, design and printing follow up

Velizy

• Internal newspaper & publications• Corporate events organisation • Satisfaction Survey

Education record

Dess, Conseil En Communication

Diplome Ifp, Journalisme Et Relations Presse