Florence Heynard Email & Phone Number

I am currently enrolled in the MBA programme @De Vinci Executive Education in Digital Marketing, Communication & Innovation #MBAMCI. Enhancing my knowledge, learning the latest developments in the digital world is extremely exciting and I am delighted to have taken the opportunity to be part of that course. Marketing Professional with fifteen years’ experience in strategic marketing planning, campaign management and company communication in Fintech and Regulatory Software. VP level with strong expertise in key messaging and market positioning for complex technology software. A result-oriented business leader in driving and supporting go-to-market campaigns and events, lead generation, users groups as well as corporate branding. Deep understanding of financial market trends and regulations and thus able to devise and manage strategic marketing plans that include short and medium term revenue and profit goals. Experience in both established and start-up companies with an entrepreneurial spirit – Managing budgets above $2M. Eight years at Actimize as Head of Marketing Europe and APAC (Team of 5). Played a key role in the development of the company’s brand and reputation which contributed to a growth in revenue from $5M in 2006 to $220M in 2014 (Actimize was acquired by Nice (NASDAQ: NICE) for $282M in 2007)Goals: - A challenging marketing and communication role that will utilise and build upon my marketing, communications and PR knowledge and organisational skills - A role that provides more scope for creative thinking.Specialties: - Broad marketing experience across the full marketing mix- Excellent communicator, proficient in three languages (English, French, Spanish)- International experience and excellent project management skills- An excellent organiser, highly-focused with an attention to detail and well-honed negotiation skills- Outstanding competencies in Public Relations and Communications- Web marketing experience- Good networking skills and strong multi-tasking capabilities