- PRODUCT STRATEGY: Shape and steer product vision, aligning with customer needs and market trends for competitive positioning.- BUSINESS GROWTH: Spearhead scalable growth initiatives, fostering Citera’s expansion.- GO-TO-MARKET & MARKETING: Build and implement strategies to increase brand visibility and customer acquisition.- SALES STRATEGY: Lead sales operations to drive revenue growth and enhance customer relationships.

- CONSUMER INSIGHTS & RESEARCH: Conducted comprehensive market research and data modeling to pick key trends and opportunities to inform our lineup. Consumer insights, interviews, qualitative and quantitative comprehensive research was conducted to ensure an insight based approach to our product development centered around the customer needs per market. - PRODUCT STRATEGY & ROADMAP: Delivered monthly C-suite strategic presentations, highlighting key metrics & KPIs, strategic insights, comprehensive competitive reviews, research findings and 7 year product roadmap direction. - PRODUCT DEVELOPMENT & EXECUTION: Lead the product development with the engineering and design teams to ensure the customer voice and vision is reflected in the final product- GO-TO-MARKET & MARKETING: Developed marketing messaging, branding strategies, and go-to-market plans to effectively position the e-bike lineup across NA & the EU.

- CORPORATE STRATEGY: Led the development of a new strategic direction for the apparel division facilitate by: 1) new operating model 2) New forecasting & KPI strategy 3) New product mix review 4) Marketing content & media strat- MARKETING STRATEGY: Overhauled the marketing strategy from the ground up, with a comprehensive media and content plan, driven by key KPIs to drive results. - PRODUCT STRATEGY: Conducted a comprehensive product review giving the teams time to focus on innovation leading to 180% revenue growth & 3 major innovation launches.

In this role I have lead a team and multiple agencies to deliver a total of 8 re-brands including the revamp of the entire BRP corporate brand. The result of these projects is an internal strategic north star for our employees, revamped global values as well as consistent global content on the behalf of our 6 consumer facing brands (Sea-Doo, Ski-Doo, Can-Am etc.) Each re-brand has gone through the following process | Audit phase | Strategic framework mapping | Visual territory development | Brand Book writing | Launch | Process + Sustain Addition Responsibilities: - Internal stakeholder management and Dealer engagement - Communication strategies and activations - Additional one off Brand Strategy projects and business case writing

This strategic global team was put in place to improve marketing tools, processes and marketing skills in order to help the global team deploy the proper strategies to ultimately increase sales and enhance consumer experience.Responsibilities: - Partake in the RFP process for the new creative agency of record and media agency of record- Developed internal interactive sharing platform to facilitate global marketing processes adoption - Organize annual Global Marketing Summit in which all global marketers come to Mtl to share and grow competencies

Help provide overall day-to-day customer service and support to ensure the effective execution of customer objectives in marketing and advertising campaigns. Accounts:- Subway Restaurants- RONA and Réno Dépot - Cirque du Soleil- Movember- Belair Direct

- Co-Founded Desi Hangover: a social enterprise that aims to empower local Indian workers by conserving and distributing their artisanal crafts through updated digital channels. - Created more than 25 jobs in the region and employ young Indian entrepreneurs to gain managerial experience.- The products are sold locally in India as well as internationally.

- Event management: press release coordination (from reporters, to overseeing copy releases), photo-shoot coordination, corporate event performance organization. - Marketing and advertising coordinator: help organize, conceptualize and execute the delivery of new campaigns for shows.- Responsible for international artist management and country relations: visa application, and travel operations.

- Supervisor to the internal Marketing and Sales department. - Responsible for finding new clients as well as helping with the company rebranding initiative- Ran all social media outlets as well as helped the coders updated the website. - This internship was facilitated through Aiesec.

Responsible for clearing and updating the client form data base. Helped ease the communication between branches and clients.

Responsible for: closing the cash, inventory, opening and/or closing shop, making coffees, welcoming customers, selling and packaging products, cleaning the shop