Florence Lam Email & Phone Number

I am a multidisciplinary designer and Registered Architect in New York City. Originally from Hong Kong, my background is a hybrid of concepting, developing and refining inspiring consumer experiences. I’ve integrated my former training in architecture, theater and creative strategy into a perspective that is both traditional and innovative. I use storytelling to steer brand identities, craft marketing campaigns, and design physical environments — resourcefully evoking emotions and memorable moments within a compressed window of time. Clients have included: Glossier, The Peninsula Hotels, Smithsonian Institute, Warner Bros Discovery, Figma, Alice + Olivia.Career Hightlights: ● Led experiential designs for Glossier's Las Vegas flagship store, increased brand exposure and reach on social media with multinational and multi-generational micro-influencers with a following of 2.1k to 81.6k.● Directed 5 global retail activations and collaborated cross-functionally for Glossier, including 3 new product launches, enhancing foot traffic and customer engagement by 50-100% across 12 stores regionally and globally.● Designed Smithsonian Institution’s 175th Anniversary exhibition FUTURES, attracting 750,000+ visitors in the 30,000 sq. ft. space over 8 months, and had over 5,000 broadcast and news mentions with a potential press reach of 10.5B.www.florence-lam.com

Listed skills include Indesign, Architectural Design, Architecture, Design Research, and 11 others.