Florence Sam Email & Phone Number

• Commercially astute and versatile Market Development Director with over 28 years’ management experience driving sales, business strategy, and developing new products for segments that deliver growth in the hospitality and commercial markets in SEA, China, India, Japan and Korea.• Adept at building engaged & high-performing teams in geographically dispersed locations. Collaborated with key stakeholders across multiple teams to realign overall strategy to focus on business growth opportunities.• Proven track record in spearheading transformational initiatives and pushing boundaries of innovation by transforming traditional go-to-market strategies and building capabilities from ground zero.Achievements include:o Achieved up to 18% YoY revenue growth by (i) developing strategic sales and marketing imperatives in manufacturing, (ii) leveraging market insights which drove unique product development & resilient flooring, and (iii) tailoring value proposition and communication to individual market segments.o Obtained hotel operators’ in-principle approval for integrating Interface’s signature flooring products into their APAC brand standardso Achieved the use and integration of Interface’s products in the Hilton Garden Inn Prototype for the guestrooms, corridors and public areas in APAC (excluding China)o Established productive and collaborative relationships regionally and locally across assigned key accounts KEY SKILLS• Segment Development • Business Transformation • Trade & Channel Distribution • Product Portfolio Development • Stakeholder Management • Cross-Functional Team Leadership • Sustainability & CSR

Listed skills include Hospitality, Market Development, Flooring, Segmentation, and 16 others.