Florence Broder Email & Phone Number

Palo Alto , Ca , Us

Palo Alto , Ca , Us

Tel Aviv, Israel, Il

∙ Company-wide admin for Slack and Monday: implemented training initiatives, optimized usage, created security policies and improved platform adoption by 20%∙ Optimized the refund process between Customer Success and Finance by 15% using Monday∙ Created new onboarding / offboarding policies for employees, freelancers, and sub-contractors using DocuSign and Torii∙ Deployed DocuSign and implemented work flows for contracts, options agreements, and NDAs∙ Led cross-departmental Ops initiatives to ensure the smooth communication and work flows∙ Created onboarding templates for new hires, parental leave, and internal mobility as well as policies∙ Supported employee events ensuring they were on brand and implemented the use of Eventbrite

Tel Aviv, Israel, Il

• Managed all social media channels including Facebook, LinkedIn, Twitter, and Reddit • Managed closed Facebook group for Atera customers and actively respond to their product questions and collect product feedback• Collaborated with our PR agency around funding announcement and thought leadership initiative for the CEO• Launched special product-centric campaigns and initiatives for Atera customers like Scripting Contest which increased the product’s shared script library by 100%• Identified key industry influencers to cultivate opportunities for guest posts, webinars, and podcasts• Initiated customer surveys, revamped the customer email journey, updated status page, and managed customer webinars• Managed and worked on revamping the Champions program to add value to our VIP customers

San Francisco, Ca, Us

- Responsible for streamlining onboarding processes for new hires and even for departments- Built intranet-like portals to centralize internal knowledge for departments- Managed employer brand on Glassdoor and saw community growth of 1700%- Responsible for launching internal communication campaign for friend referrals, engagement surveys, and more to engage our people- Launched and managed key new projects that instilled company pride in our people, create a positive AppsFlyer experience, and strengthen the employer brand- Worked with internal resources and external vendors to produce videos- Worked in cross-departmental collaborations to strategize about recruiting and internal mobility

San Francisco, Ca, Us

- Responsible for working with HR and Operations on recruiting campaigns and other special initiatives- Market and expand AppsFlyer Cares, the company's volunteer and philanthropic arm- Develop and implement onboarding content for new marketing team members- Launched and wrote content for a monthly newsletter for employees

San Francisco, Ca, Us

- Localize all content into 7 different languages, including website, digital media, e-books, etc.- Nurture and communicate with regional markets using HubSpot- Recruit, vet and manage external translators- Implement internal and external workflows for translations using the Smartling translation management system- Upload and manage content on Wordpress- Manage content calendar- Write and edit content for blog and website with SEO in mind- Manage social media presence Facebook, LinkedIn, Twitter, Quora, etc.

Ness Ziona, Il

- Involved in launch of Como, Conduit's flagship app-making platform- Executed App Store Optimization for First Lock Screen, which resulted in 4X the active users- Managed and created content for blog - Developed and implemented strategy for social media campaigns- Monitored and managed the online reputation of the Conduit and Como brands- Managed blog for Como including content distribution through syndicators like Outbrain

In this capacity, I launched and managed a virtual community of over 1000 volunteer crowd-sourced translators from around the world. My responsibilities included: - Developing a marketing strategy for recruiting and retaining the community- Developing messages and value propositions for different audience segments, and continuously monitoring and adjusting per results- Improving members experience through end-to-end of the funnel- Implementing paid and non-paid campaigns and competitions to achieve recruitment and retention goals- Measuring the effectiveness of marketing tactics using Google Analytics and other tools- Conducting market research and surveys- Building specifications for dashboard and reports

Richmond, Va, Us

-Launch social media platforms-Manage online community-Monitor and track conversions in Google Analytics-Content management for an e-commerce site and a corporate site

Givat Shmuel, Il

-Social media strategy development for consulting clients-Manage staff-Customer Service for Nonprofits

Jerusalem, Israel, Il

Social Media Manager Duties-Manage and cultivate Jewish Agency online communities: Facebook, Twitter, YouTube, Flickr-Work with various departments to develop appropriate social media strategy-Develop relationships with key online influencers on Twitter as well as bloggers that can provide and distribute content-Develop and maintain organizational social media policy-Work with outside vendors to develop viral content (ie YouTube videos)-Work with Internet team to integrate social media into the Jewish Agency website-Represent the Jewish Agency at social media conferences and tweet ups-Provides customer service to users on Facebook and Twitter-Monitor industry trends and adjust plans to stay abreast of latest breakthroughs and changes on social media landscape. Review and recommend new platforms.-Maintain the Jewish Agency’s online reputation using tools like RSS feeds-Attend Jewish Agency events and promote them live through tweeting, photos, video, and more-Develop trainings for staff and lay leaders about how to leverage and use social media daily

Jerusalem, Israel, Il

-Developing relationships with Federation professionals and lay leaders- Creating an integrated strategy to promote organizational brand- Implementing strategy using Facebook, Twitter, and more- Ensuring consistency of brand and messaging across all media platforms- Tracking traffic and other click through rates - Developing organizational social media policy

New York, Ny, Us

I recruit and engage pro bono consultants to provide capacity building support to UJA-Federation's network of 130 agencies. Pro bono consultants are then matched up with agencies based on interest, expertise, and availability. My role then shifts to project manager ensuring that the project is completed. Other responsibilities includes grant management and workshop development to help strengthen network agency infrastucture. In addition, I assist in the implementation of a staff fundraising campaign on behalf of UJA-Federation.

Brooklyn, New York, Us

Responsible for teaching entry level essay and research paper writing as well as the required literature course. Created the syllabus, taught the course, and counseled college students on their acadamic program.

Spanish

Ma, English

Ba, English & Psychology