Bespoke agency solution for Google - powered by GroupM, Essence and Mediacom

Primary Account: Google Japan (Google Search App, Google Ads B2B)

Primary Account: Google Japan (Google Search App, Youtube B2B Ads Marketing, Google Play)• Provided end-to-end analytics and measurement solutions for Google’s marketing campaigns in the Japan market• Generated meaningful insights to provide strategic directions for future campaigns through data-driven approach• Planned creative testing for mid-flight and pre-flight campaign optimization• Liaised closely with clients (across departmernts internally and externally - Client | Measurement Vendors | Creative Testing Partners | Offline Agencies)

• Supported the roll-out of newsletters through EDMs creation and the setup of relevant web pages.• Developed social media cards and scheduled posts across social channels through Sprinklr to promote new articles and regulations.• Tracking performance metrics through Google Analytics, Sprinklr Dashboard and MailingWork.• Acted as a brand guardian to ensure assets’ alignment to global corporate guidelines.• Conducted competitor research on the latest trends on product services and other sustainability topics.Industries / Topics: Consumer Products & Retail, Global Market Access

• Prepared the launch of EZPZ's B2B online ordering platform. • Managed and produced social media marketing content across different channels. • Involved in planning of Facebook and Instagram social media marketing campaign.• Processed inbound and outbound orders for B2B and B2C.• Organized and oversaw the daily operations of the warehouse.

• Supported the timely rollout of quarterly marketing campaigns, from campaign planning to post-campaign results tracking. • Quarterly Campaigns actively involved in and supported: - DBS Live Fresh Card x SBTG Custom Sneakers Workshop in Mexico - More #nofilter escapes (DBS Live Fresh Card x Leica Sofort) - More #travelgram (DBS Live Fresh Card x Contiki) - More yummmmm with Deliveroo• Collaborated with creative agencies on the development of dynamic marketing collaterals used in campaigns - for EDMs, websites and DBS’ mobile apps (DBS PayLah!, digibank, DBS Lifestyle).• Liaised with merchants on ongoing partnership promotions and privileges.• Worked and collaborated with various internal stakeholders across various departments.• Conducted analysis of local and overseas competitor credit card products.

• Supported the product management of DBS Live Fresh, Black and Woman's Credit Card.• Assisted in creative thinking and management of marketing campaigns.• Worked on data for credit card programme fulfilment. • Assisted in the processing of invoices.• Engaged with customers in customer service inquiries.