Florence Louisgrand Email & Phone Number

• Developed, managed and implemented Desert Cactus’ strategy for both Collegiate and Brand Licensing
• Responsible for client relationships & servicing
• Creation of business processes and best practices for Licensing and other ad hoc projects

• Assisted companies with licensing, merchandising, partnership marketing (servicing), client relationships and business development services.
• Hired by Desert Cactus to diversify licensing portfolio outside of Collegiate business. Successfully negotiated deals (and ultimately was hired full time).

Brooklyn, NY

• Relaunched global merchandising program resulting in 100% increase in e-commerce sales, 70% increase in number of online orders with 25% increase in basket size, and 60% increase in onsite revenue
• Management and fulfillment of all contractual obligations for first-ever global presenting sponsor – Merrell
• Developed and implemented global licensing strategy including execution of Merrell/Tough Mudder co-branded apparel & footwear product line.

• Implemented and managed business processes and best practices for licensing and merchandising.

• Developed and implemented e-commerce strategy including e-commerce store launch.
• Launched GSI’s merchandising program at live events.
• Established all policies and processes for the licensing division

Stamford, CT

• Directed and executed global licensing strategy and budget, including negotiation and closing of all licensing agreements, product development and implementation of retail and promotional programs resulting in 200%.
• Relationship management and fulfillment for top three licensed partners (Mattel, Topps and THQ), which represented 80% of total global licensing revenue.
• Secured a roster of over 220 licensees worldwide and 18 local licensing agents across all continents.

Stamford, CT

• Hired as a coordinator in October 1995 and consistently promoted to positions of greater responsibility.