Florence Gorse Email & Phone Number

Bienne, Berne, Suisse

Orvin (Be)

- Organization of fairs throughout Europe, including EMO - the most important for the metalworking industry – with the development of a brand-new booth, with a new partner- Development of marketing and communication tools: catalogues, brochures, roll-ups, ads- Digital communication: content creation and update of LNS-Europe.com with WordPress, content creation for LinkedIn, sales force training to LinkedIn to increase engagement - Public relations: selection of a new PR agency and development of PR material as part of the acquisition of a new company that integrated LNS Group- Project management for the creation of a video featuring one of our production sites- Goodies development- Contact person for the european sales network (Germany, Italy, UK, France, Netherlands, Spain, Hungary, Turkey) for all marketing requests related to communication, public relations and events organization

Bienne (Be) - Saignelégier (Ju)

- POS materials development and implementation: displays (add-ons to improve visibilityat POS), trade animations (seasonal/collection), visual merchandising guidelines- Full project coordination of Baselworld: booth building, coordination with MCH,showcases decoration, catering, hostesses, web agenda, logistics- Full project coordination of print materials: trade and consumer catalogues, product book(novelties), collection cards and user manuals- Refresh of the shop-in-shop program (including a road-show concept): concept definition,guidelines, worldwide production follow-up- Development and full project coordination of a new watch box collection with 6references and development of a new customer-service pouch- Launch of a new giveaways collection- Organization of the brand’s annual sales workshop with our distributors and subsidiaries- Contact person for the worldwide distribution (distributors and subsidiaries) for all trade marketing requests

Marin-Epagnier (Ne)

- Developed and improved point of sale material: displays, custom-displays, watch holders, window decoration, visual merchandising guidelines, training kits, catalogues - Developed a new shop-in-shop program: concept definition, supplier network set up, production follow-up - Developed public relations material, kept track of the editorial coverage, introduced new collections to journalists in Baselworld - Coordinated Baselworld International Watch Fair and international partners’ events - Digital communication: update of fendi.com, posts in social media, development of digital banners- Contact person for the worldwide distribution (distributors and subsidiaries) for all marketing requests related to communication, public relations and point of sale material

La Chaux-De-Fonds (Ne)

- Developed marketing & communication tools : catalogues, consumer brochures, press kits - Managed all marketing materials production and distribution: displays, point of sale advertising, promotional gifts, accessories - Coordinated Baselworld International Watch Fair organization : pre-Basel meeting, booth visual merchandising and marketing materials production and logistics - Followed-up the worldwide local marketing and media plans with international partners

Mexico City Area, Mexico

- Launched Hugo Boss, TX and Versace watches in Mexico: local assortment, launch volume, channel strategy, product sheets, pricing, visual merchandising guidelines - Implemented marketing plans & managed budgets - Managed purchases, assortment planning and inventory - Analysed sales performance and produced monthly reports for the Headquarters - Coordinated local PR agency activities: press releases, product placement - Organized events such as launch cocktails, seminars, press conferences - Trained retail sales staff and internal sales force - Introduced newness to clients and prospects during Baselworld

Région De Mexico City, Mexique

- Analysed sales performance of different product lines and produced weekly reports for the purchasing department and the fashion designers- Supervised 80 points of sales: sales performance, staff management, merchandising, inventory- Developed and implemented sales promotions- Distributed goods to the POS and restocking- Monitored competitors activities and trendsAchievements: Optimization of the POS profitability and sales increase.

Training Certificate, E-Marketing, Seo, Google Adwords, Social Networks And E-Mailing

E-marketing challenges - SEO optimization techniques - How to create a SEA search campaign - Social networks challenges - Create your.

Linkedin Training, Social Media

Tailor-made training on LinkedIn in order to be able to train our sales force and increase engagement.

Social Media

3-day training about social media: - overview of social media nowadays - strategy on social media: objectives & targets - agency briefing.

Master, International Business With Latin America

Master, International Business With Latin America

Double Master Franco-Mexican

Business School Degree, International Business