Florence Hogan Email & Phone Number

Texas, United States

Mckinney, Texas, US

• Lead Market ResearcherCollaborate with the Globe Life businesses to utilize market intelligence, competitive intelligence, and market research to derive consumer insights and market insights for innovation, market.
• Design primary research program and project plans, implementation process; maintain schedule for Qualtrics implementation strategy to ensure surveys are fielded on schedule. o Direct and manage market research of the.
• Evaluate data collection platforms, solutions, and custom research resources to support 2016 Primary Research program at the enterprise level. Present recommendations to leadership.Business Analytics: research and.
• Executed competitive assessment of secondary research and syndicated data resources to invest. Introduced and leveraged Forrester Research Consumer Technographics.
• Implemented Predictive Analytics Proof of Concept test: identified internal data sources, statistical and modeling software, data visualization tools, and first problem statement to build new Advanced Analytics program.
• Marketing Strategy Consultancy and Social Media Technology AssessmentAnalyze new business and market opportunities to support Torchmark’s revenue streams and strategic plan.

Plano, Texas, US

First Research Manager hired to consult with businesses and function as intermediary between clients, project managers, and programmers prior to the fielding of marketing research studies.Partnered with Sales | Business Development to expand RN’s data collection solutions to win new business in emerging enterprise, strategic, healthcare, media, and retail.

Nuremberg, Bavaria, DE

BRAND AND COMMUNICATIONS STRATEGY (2007 – 2008)Analyzed 19 brands for major consumer packaged goods client to deliver optimal brand performance against each competitive product set; assessed effectiveness of advertising and communications campaigns. Managed primary research projects and worked cross-functionally with GfK’s project managers, operations.

• Managed all secondary market research for product development; conducted industry analysis to evaluate current state of telecommunications services and identify trends in emerging telecom products.
• Oversaw contractual relationships and proposals for $300,000 secondary market research budget that included syndicated research vendors: Forrester, Gartner, IDC, Nielsen, Yankee Group, LexisNexis.
• Trended and forecasted industry growth projections for wireless, instant messaging, Internet, local and long distance phone services for consumer and business-to-business markets. Tracked marketing activity and pricing.
• Worked with IT and Finance to improve the timely delivery and data quality of market share reports, customer penetration and rep penetration reports to analyze U.S. regional and Canadian markets.
• Collectively used multiple reporting tools to deliver weekly, monthly, and quarterly analysis of Excel’s customer market: MS Excel, MS Access, SPSS Statistics, MapPro, Claritas.

Master Of Science, Management And Administrative Sciences

Bachelor Of Science, Clothing And Textiles