Florence Hussenot

Florence Hussenot Email and Phone Number

Fondatrice - dirigeante @ Adwise
Paris, FR
Florence Hussenot's Location
Paris, Île-de-France, France, France
Florence Hussenot's Contact Details

Florence Hussenot work email

Florence Hussenot personal email

n/a
About Florence Hussenot

I deeply enjoy understanding how people function, what makes them happy or unhappy, what they aspire to. And at the same time, I love business and am inherently entrepreneurial. I am curious and passionate about the world and the energy of the projects that surround me. At the crossroads of People and Business, I wanted to create Adwise to go beyond knowledge, to transform it into a recipe for success for my clients. Every day is different, every issue is exciting, I never do the same thing twice. I love the transversality of my profession, the possibility to meet people far away from you (literally and figuratively) and to create together.I believe in the creative capacity and collective intelligence, in the objectivity and rigor of listening to customers well done, to create a better world. Leaders are under a rain of data from multiple sources from which it is difficult to draw threads to make decisions. Guaranteeing the spontaneity and authenticity of listening to customers, but also taking a step back, contextualizing issues, and building analytical bridges with other issues remain essential to make sense of the situation and to chart new paths. Today, it is essential for companies to be accompanied by an external partner to gain objectivity and identify the real challenges.Tomorrow, there will be even more development of tech tools to aggregate and analyze data in an increasingly automatic way. There will be a development of DIY, notably through internal customer communities; but external men and women will still be needed to give meaning to the company's actions.

Florence Hussenot's Current Company Details
Adwise

Adwise

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Fondatrice - dirigeante
Paris, FR
Employees:
9
Florence Hussenot Work Experience Details
  • Adwise
    Fondatrice - Dirigeante
    Adwise
    Paris, Fr
  • Adwise
    Ceo
    Adwise 2003 - Present
    Paris France
    For 20 years, we have been using our curiosity and expertise to help you meet your growth challenges. We help companies in France and abroad to continuously identify consumer insights in order to develop innovative concepts, build sustainable growth and brand equity in a different way.At the forefront of ad hoc qualitative and quantitative methodologies, the team also provides brand equity consulting, brand platform writing, name creation and brand architecture.OUR EXPERTISEHYBRID and AGIL: We bring together expert qualitative, quantitative and creative know-how that allows us to use hybrid approaches and successful orchestration to deliver clear operational recommendations.CREATIVITY: We engage our creativity during ideation sessions, concept writing or brand name creation. MULTI-SECTORAL: Our 20 years of research experience allows us to build analytical bridges between different worlds, for greater relevance.INTERNATIONAL: Over the years, we have built a valuable network of international partners in our image - demanding, agile, and led by men and women involved in the field.EXPERT IN DIGITAL COMMUNITIES: While mastering traditional research issues, we know how to develop ad hoc digital communities, both in terms of tools (platform, automation) and animation techniques (qualitative and/or quantitative research, engagement management, animation) or management (recruitment, incentives). We have a panel of 5,000 participants, continuously enriched by our recruitment on social networks, from which we select the best profiles to meet the objectives of our studies.OUR CLIENTShttps://www.adwise-research.com/nos-references/
  • Brand Finance
    Brand Finance France Managing Director
    Brand Finance 2006 - 2009
  • Opinionway
    Head Of Qualitative Research
    Opinionway Sep 2000 - Dec 2002
  • Ipsos
    Qualitative Research Director
    Ipsos 1996 - 2000
  • L'Oreal
    Marketing
    L'Oreal Sep 1992 - Nov 1994
    At Ralph Lauren Parfums and Helena Rubinstein, I worked on products and sales analysis.
  • Sciences Po
    Gentil Membre Asie Extreme
    Sciences Po Sep 1991 - Nov 1993
    Sciences Po Paris
    Avec Asie Extrême, je suis partie 3 mois au Vietnam en 1992 pour lancer la version française du magazine SAIGON TIMES : responsable de la partie éditoriale et publicitaire, je me suis immergée au Vietnam, Ho Chi Minh Ville, Hanoi, Datang, Danang, j'ai aussi voyagé au Cambodge. Super expérience avec une équipe de post-étudiants dynamiques, sympas et entrepreneuriaux puisque beaucoup d'entre eux ont créé leur entreprise.

Florence Hussenot Skills

Marketing Management Strategy Market Research Strategic Planning Segmentation Business Strategy Marketing Communications Online Advertising Retail Business Development E Commerce Marketing Digital Recherche Qualitative Digital Marketing Marketing Strategy Banking Leisure Transportation New Business Development Asie Extreme Association

Florence Hussenot Education Details

Frequently Asked Questions about Florence Hussenot

What company does Florence Hussenot work for?

Florence Hussenot works for Adwise

What is Florence Hussenot's role at the current company?

Florence Hussenot's current role is Fondatrice - dirigeante.

What is Florence Hussenot's email address?

Florence Hussenot's email address is fh****@****rch.com

What schools did Florence Hussenot attend?

Florence Hussenot attended Institut D'etudes Politiques De Paris, Université René Descartes (Paris V), Université Paris Cité, Université Paris Cité, Université Paris V - La Sorbonne, Université Paris V - La Sorbonne, Université De Paris.

What are some of Florence Hussenot's interests?

Florence Hussenot has interest in Fooding, Contemporary Art, Skiing, Diving.

What skills is Florence Hussenot known for?

Florence Hussenot has skills like Marketing, Management, Strategy, Market Research, Strategic Planning, Segmentation, Business Strategy, Marketing Communications, Online Advertising, Retail, Business Development, E Commerce.

Who are Florence Hussenot's colleagues?

Florence Hussenot's colleagues are Florence Hussenot, Charlotte Courel, Ben Anor, Sylvie Le Tadic, Sohail Zehan.

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