Florence Mukunya Email & Phone Number

Kenya , Uganda, Tanzania

Managing a content marketers team consisting of writers, graphic designers, videographers Overseeing the content production team's creation as well as guiding on content distribution to online channels and social media platforms to increase web trafficDeveloping an effective content strategy aligned with short-term and long-term marketing targets and a web content strategy that encompasses the goals of a company and aligns with the company's imageEmail marketing: Developing email marketing strategies, building email lists, creating email content, designing, and coding emails, testing and optimizing campaigns, tracking and analyzing metricsPlanning and coordinating company corporate events and sales workshops: Marketing and promoting the events via email campaigns and social media platforms, managing guest invite lists and managing staff participating in event, creating training materials. Build brand equity through co-marketing activities by looking for merchants to partner with for events and content.Developing marketing and business documents including company profile, sales decks, proposals Coordinating PR activities with the company PR team Maintaining a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year.Preparing and submitting reports regarding marketing content, product and market activity/performance, consumer habits and strategy for the team to use as a basis for planning.

Nairobi, Kenya

Planning and executing all web, SEO/SEM, database marketing, email, social media advertising campaigns.Designing, building, and maintaining social media presence for the company and our clientsOverseeing and strengthening all the company's social media accountsMeasuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Brainstorming new and creative growth strategies through digital marketing.Creating converting landing pages and optimize user experience.Tracking and measuring SEO and Google Analytics metrics for HotelOnline and provide reportsWorking with the HotelOnline Sales Team and Cloud9 team to brainstorm new and innovative growth strategies. (Developed TerrificTravelTuesday concept)Negotiating for amazing hotel deals from partner hotels to run on TerrificTravelTuesday campaign Preparing monthly reports on the performance of HotelOnline’s social media accountsManaging HotelOnline’s Social Media package clients, preparing reports and strategies accordinglyCreating content for HotelOnline’s clients websitesDeveloping email marketing campaigns as well as newsletters for clients and partners

Nairobi, Kenya

Planning and implementing online marketing campaigns that drive engagement, traffic and bookings across social media, search engine optimization and PRSourcing and producing engaging content to ensure the blog and social media channels are up to date, relevant and interestingDriving and managing social media campaigns from content creation, to measurement of campaign success Proofreading content, including but not limited to social media posts, blog articles and last emailsCreation, running and managing Google Search Ads, Search and Display ads and Social media adsSearch Engine optimization(SEO)Social Media Management/Community Management Content creation and content calendar implementationWebsite Management with Word Press, overall SEO content production/editing Production of monthly newsletter Coordinating events, especially making sure that the branding is right (brochures, fliers, cards ) harmonizing and making sure we have the right photos from the events

Nairobi

Creating content that is eCommerce focused with CTAs, internal links and with the right HTML and so onAbility to understand e-commerce platform search functionality and leverage knowledge to drive increased performance metrics for managed digital assetsUnderstanding of how to develop content that is shareable and likely to earn linksCreating the right SEO titles an meta description for category pages, brand pages and brand category pagesPerforming keyword research in coordination with team's objectives to optimize existing content and uncover new opportunitiesMonitoring and evaluating search results and search performance across the major search channels in order to improve rankingsMonitoring and evaluating web analytics dashboards and producing top quality written SEO and search analytic reportsWriting and improving original, powerful SEO content for the website to deploy an effective local and long-tail search strategyAnalyzing and drawing insight from Analytics DataWriting compelling and original blog articles using highly competitive keywords to improve the company’s organic search results Writing travel guides and SEO content for the Jumia Travel Website (hotel list, destination page and flights page)Monitoring traffic, keyword ranking and planning using SEO tools like Google Analytics and Search-metrics, keyword planner etc.

Westlands Parklands Road

Developed SEO content with the right keyword to improve the company’s organic search resultsUpdated and edited SEO content in the Corporate Staffing Services websiteConducted basic keyword research and competitor analysisUsed Google Trends, Google auto complete and Google related search to search for high ranking key words Used Search Console and Google Analytics as one admin of the site to monitor our site's performance in Google search results and find out which queries caused our site to appear in search resultsSuggested stories and decided which ideas should be pursued and which should get dropped in order to meet quality and accuracy standardsCreated, sourced, edited and produced high quality content that met our editorial standardsGenerated headline ideas in alignment with targeted audience's preferencesOversaw content generation and checked content for accuracy and errorsSold Corporate Staffing services through articles by expert contribution interviews or linking Proofread, edited and improved stories or piecesDay to day Supervision of the teamEnsured all content was ready within set timelines for daily release of the e-newsletterDeveloped creative strategies and implemented plans that drive website trafficManaged social media accounts: Face book, Google plus, Linked In, twitterRepresented the company in relevant business and networking eventsHelped the MD in marketing in business development plans for the website

Westlands Parklands Road

Planned, prioritized, directed and delegated work tasks to ensure proper functioning of the department and that the functions’ activities were aligned to departmental and Company objectivesSocial Media; managed social media channels especially Facebook, Twitter, LinkedIn and Google plus by posting interesting and value adding articles Wrote quality articles; interesting, educative and informative articles that met our editorial standardsSourced and updated content on the websiteReviewed and edited content for the team before uploading the same online.Attended to events and came up with stories using various anglesEnsured all content was ready within set timelines for daily release of the newsletterProcessed customer requests and within agreed timescalesReviewed customer complaints and tracked customer complaint resolution appropriatelyWorked closely with the marketing team in ensuring that our clients accessed our value-adding-services Reporting; generated reports that met employer’s needs Maintained existing candidates’ data base and generate potential leads for jobsSome of the Presentations Done:With K24 Alfajiri : https://youtu.be/08SfcA2UtBM Corporate Training: https://www.youtube.com/watch?v=-u3hDLiDbuo

Westlands Parklands Road

Email marketing, made sure that our clients, customers and other interested parties got our shared emails and ad campaigns through MailchimpArticle writing; developed content that candidates could/still read and use as reference while making critical decisions in searching for employmentSocial Media; managed social media channels which included, Facebook ,Twitter and Google plus by posting latest jobs and interesting articles Interviewed various sources e.g. Human resource officers to come up with concrete and well informed information for jobs seekers Came up with creative ideas on the content for the siteAttended events and came up with stories using different angles

Nairobi

Engagement with the media Researched media queries for Press ReleasesMedia monitoring Analyzed and archived of newspaper clippings and electronic clipsAssisted in organizing corporate eventsResponded to customer queries

Bachelor Of Arts , (Communication And Journalism), Communication And Journalism

Diploma In Journalism And Media Studies, Journalism And Media Studies