Florence Symington Email & Phone Number

West Yorkshire, Kirklees, United Kingdom

Leeds, England, United Kingdom

Leeds, England, United Kingdom

Audience-focused management of the Royal Armouries brand. marketing activity and communications across all sites. Including- Audience research and data insight- Brand management- Multi-channel marketing including social media, print, radio, digital and outdoor- Internal communications- Publishing- Public relations, crisis communications and reputation.

Halifax, United Kingdom

- Creating and implementing a digital-first marketing strategy and programme including all elements of the marketing mix (digital, social media, web, SEO, Google Ads, print, TV, radio, and PR).- Undertaking regular and effective research, and lead on audience development planning and strategy. Championing the needs of the visitor and influence strategic.

Halifax, United Kingdom

Responsible for audience research, development of brand strategy and identity, and the delivery of marketing campaigns including media buying.A wide-ranging role which requires a strategic focus and a collaborative approach, and resilience in the face of obstacles:- Developing the museum’s audience development plan which achieved an average 9% increase in.

A diagnosis of Epilepsy meant I was unable to drive, making commuting difficult. During this period, I was a full-time mum to a toddler. My Epilepsy is now completely controlled and I have a full driving licence.

Bradford, United Kingdom

Responsible for brand development and strategy across all customer touch-points. Oversaw all store design and implementation across 500 stores.- Led on the strategic communication of the overall corporate brand during a period of change.- Analysed segmentation and market data to understand customer needs.- Developed a revitalised corporate brand.

Bradford, United Kingdom

Responsible for the strategic development and relaunch of Morrison's Market Street own brand product ranges.- Strategic brand management and development of Morrison's largest own brand product range – Market Street.- Analysed sales data, market trends, and customer insight, including segmentation data.- Worked with the design team to create and implement a.

Manchester, United Kingdom

- Responsible for setting and articulating strategy for the Co-op's own brand products, including oversight of various sub-brands.- Analysed sales data, market trends, and customer insight using the CRM system to segment the audience.- Influencing other teams to agree stretching sales targets.- Managed the re-launch of the premium own brand delivering 50%.

Manchester, United Kingdom

Supporting a multi-workstream change programme to review product range and integrate Somerfield’s and The Co-op’s own brand products.

Manchester

Responsible for managing local suppliers and products, sourcing new ranges and securing marketing support.

Manchester, United Kingdom

Delivered high-profile change projects across a range of departments including marketing, operations, and buying. Intense development programme which only takes 12 graduates each year.

Manchester, United Kingdom

Responsible for providing 1-2-1 support to children aged 12-18 in a residential children’s home. Establishing long-term strategies to improve my key-child’s behaviour.

Cim Diploma In Professional Marketing, Currently Studying

Bachelor Of Arts (Ba), Philosophy, 2.1