Florence Wrobel
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Florence Wrobel Email & Phone Number

INTERIM MANAGER CHIEF SALES, MARKETING and INNOVATION OFFICER at PRODIA +
Location: Grenoble, Auvergne-Rhône-Alpes, France 12 work roles 3 schools
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Current company
Role
INTERIM MANAGER CHIEF SALES, MARKETING and INNOVATION OFFICER
Location
Grenoble, Auvergne-Rhône-Alpes, France
Company size

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Florence Wrobel is listed as INTERIM MANAGER CHIEF SALES, MARKETING and INNOVATION OFFICER at PRODIA +, a company with 33 employees, based in Grenoble, Auvergne-Rhône-Alpes, France. AeroLeads shows a matched LinkedIn profile for Florence Wrobel.

Florence Wrobel previously worked as INTERIM MANAGER CHIEF SALES & MARKETING OFFICER at Prodia + and Certified training in financial analysis and business strategy, Institut Français de Gestion Paris at Indépendant. Florence Wrobel holds Master 2 (M2), Ecole De Commerce, Double Diplôme Franco-Allemand De Gestion D'Entreprise Et De Management from Neoma Business School Reims.

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Profile bio

About Florence Wrobel

- 26 years' experience in retail in an international environment - Board member 12 years in purchasing, brand marketing’s offer and supply chain management committees- Support and lead both local and global process changes- Certified training in financial analysis and corporate strategy (82 hours modules) with Institut Français de Gestion, Paris- Managing annual purchasing budgets of up to €120 million- Negotiating annual agreements (back rebates) and multi-year framework contracts (over 500 suppliers)- Fluent english (TOEIC 855 June 2023) and german* Agility, adaptability to multiple sites in SMEs, large groups, subsidiaries and start-ups in integrated shops, franchises and affiliates* Financial action plans (management of several P&L), economic, commercial and strategic in the implementation and roll-out of the medium and long-term roadmap* Definition of purchasing and marketing strategies in conjunction with field teams* Strategic overview and road map in international companies* Pragmatism and analysis approach, financial acuity* Can provide high quality in a cost conscious and expedient manner* Strong abilities to organize, to give the priorities* Creation, development and monitoring of own brands/MDDs, negotiating exclusivity with national and international brands, strengthening partnerships* Pragmatic approach, analytical skills, culture of figures and results* Participative management of up to 20 people, shared intelligence approach and co-construction of projects * Strong organisational, delegation and management skills* Management closed to the teams "servant leadership", collaborative intelligence to lead the projects* Leadership and communication* Dynamic and determined

Current workplace

Florence Wrobel's current company

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PRODIA +
Prodia +
INTERIM MANAGER CHIEF SALES, MARKETING and INNOVATION OFFICER
Grenoble, FR
Website
Employees
33
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12 roles

Florence Wrobel work experience

A career timeline built from the work history available for this profile.

Interim Manager Chief Sales, Marketing And Innovation Officer

Grenoble, FR

Interim Manager Chief Sales & Marketing Officer

Current

Lyon

Group of 48 independent members 119 Agencies in France and Belgium€200 million turnover and 2000 employeesDistribution and marketing of vending machines: coffee machines, water fountains, cold drink and snack dispensersTransition management as Chief Sales & Marketing Officer:- Structuring and development of commercial mechanisms- Development and.

Jun 2024 - Present

Certified Training In Financial Analysis And Business Strategy, Institut Français De Gestion Paris

Indépendant

Paris

82-hour remote training modules with certification from the French Institute of Management, Paris.This training aims to respond to the evolving skills needs of the finance sector:- Analysis of data as part of a strengthening of the constraints imposed on companies- Strengthening management and reporting skills to optimize company performance- Technical and.

Sep 2023 - Feb 2024

Purchasing & Marketing Manager Business Unit

Grenoble, France

Online sales of footwear, textiles, accessories and home decorationMarketplace 1 million references10,000 brands20 countriesTurnover €214m - 31 shopsAudit report on the situation and strategic levers to be implemented* Strategic, commercial and financial management- Annual purchasing budget €80m- 600 international suppliers and negotiation of annual.

Sep 2022 - Feb 2023

Purchasing, Marketing & Supply Chain Chief Officer

Lyon

Garden Centers VillaVerde and BaobabFranchises, Affiliates and Integrated Purchasing Centre159 members France & BelgiumTurnover 300 Mio € Member of the Management board* Purchasing budget of €120 million* Negotiation of 490 annual contracts* Responsible for operating accounts:1) the storage and transport platform (€8 million)2) the 4 annual trade fairs for.

Dec 2014 - May 2022

Purchasing, Marketing & Supply Chain Chief Officer

Maxi Zoo France, Fressnapf Gmbh

Région De Lyon, France

French subsidiary of the parent company FRESSNAPF GmbH (Düsseldorf)Petfood and accessoires activityTurnover €110 million - 450 staff - 80 shops in FranceMember of the Management board* Annual purchasing budget 52 M€* Management of 10 own brands (+12 points of market share in 3 years) and 30 international brands (7500 items)* Negotiation of 30 annual.

May 2011 - Jun 2014

Senior Category Manager

Grenoble, France

Central purchasing group for textiles, footwear and equipmentTurnover €800m - 3,500 staff 186 Go Sport shops and 203 Courir shopsMen's wear 1st textile market of the Group (25% of whole turnover)* Annual purchasing budget of €30 million (construction of a multi-sector offer: sport, lifestyle, outdoor) 800 items)* Improvement in turnover rates in sports.

May 2003 - Feb 2011

Senior Product Manager Private Labels

Grenoble, France

Management of the men's/women's/children's/baby textile own brandsMultisport, leisure, outdoor, ski, bath* Development of the offer for the 4 own brands and management of the specifications for each collection* Analysis of customer needs* Development of internal and external communication (leaflets, website)* Development of sourcing and of new suppliers.

May 2003 - Aug 2007

Senior Product Manager

Orsay Gmbh - Pimkie

Willstätt Sand, Germany

Women's ready-to-wear central purchasing officeTurnover €400m - 3,900 staffResponsible for jackets/coats, accessories and blouses* Annual purchasing budget €15m* Creation of 4 annual collections per season* Purchasing of finished products (France, Italy, Holland, England, Turkey) and fabrics (Italy, France)* Purchasing of one-shot themes* Management of 15.

Mar 1999 - Apr 2003

Sales Manager

Nestle Group

Rueil-Malmaison, France

Mineral water division €2.5bn - 14,000 employees* Negotiation of shelf space and new product listings* Promotional and event operations (Roland Garros)* Launch of a new sparkling water brand* Development of the "P'tit Vittel" drink strategy in collaboration with the marketing team

Mar 1997 - Feb 1999

Product Manager Assistant - Work Placement

Chantilly, France

Mail order Management of the "jewellery" and "Christmas gifts" offer on catalogue in collaboration with two Product Managers, construction of the catalogue railroad, work on sales lists and promotional offers.

Mar 1995 - Aug 1995

Export Assistent -Work On Placement

Karlsruhe, Germany

80 Mio € - 800 pers. Automotive equipment manufacturer Management of orders to Africa and Overseas and after-sales service.

Aug 1993 - Jan 1994
Team & coworkers

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3 education records

Florence Wrobel education

Master 2 (M2), Ecole De Commerce, Double Diplôme Franco-Allemand De Gestion D'Entreprise Et De Management

Expertise En Analyse Financière Et Stratégie D'Entreprise, Certification En Expertise D'Analyse Financière Et De Stratégie D'Entreprise

Institut Français De Gestion

Education record

Préparation Hec, Reims
FAQ

Frequently asked questions about Florence Wrobel

Quick answers generated from the profile data available on this page.

What company does Florence Wrobel work for?

Florence Wrobel works for PRODIA +.

What is Florence Wrobel's role at PRODIA +?

Florence Wrobel is listed as INTERIM MANAGER CHIEF SALES, MARKETING and INNOVATION OFFICER at PRODIA +.

Where is Florence Wrobel based?

Florence Wrobel is based in Grenoble, Auvergne-Rhône-Alpes, France while working with PRODIA +.

What companies has Florence Wrobel worked for?

Florence Wrobel has worked for Prodia +, Indépendant, Spartoo, Sevea, and Maxi Zoo France, Fressnapf Gmbh.

Who are Florence Wrobel's colleagues at PRODIA +?

Florence Wrobel's colleagues at PRODIA + include Maryam Alfa, Ladiré David, Philippe Becht, Clara Fournier, and Gaelle Roure.

How can I contact Florence Wrobel?

You can use AeroLeads to view verified contact signals for Florence Wrobel at PRODIA +, including work email, phone, and LinkedIn data when available.

What schools did Florence Wrobel attend?

Florence Wrobel holds Master 2 (M2), Ecole De Commerce, Double Diplôme Franco-Allemand De Gestion D'Entreprise Et De Management from Neoma Business School Reims.

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