Florence Wrobel

Florence Wrobel Email and Phone Number

INTERIM MANAGER CHIEF SALES, MARKETING and INNOVATION OFFICER @ PRODIA +
Grenoble, FR
Florence Wrobel's Location
Grenoble, Auvergne-Rhône-Alpes, France, France
About Florence Wrobel

- 26 years' experience in retail in an international environment - Board member 12 years in purchasing, brand marketing’s offer and supply chain management committees- Support and lead both local and global process changes- Certified training in financial analysis and corporate strategy (82 hours modules) with Institut Français de Gestion, Paris- Managing annual purchasing budgets of up to €120 million- Negotiating annual agreements (back rebates) and multi-year framework contracts (over 500 suppliers)- Fluent english (TOEIC 855 June 2023) and german* Agility, adaptability to multiple sites in SMEs, large groups, subsidiaries and start-ups in integrated shops, franchises and affiliates* Financial action plans (management of several P&L), economic, commercial and strategic in the implementation and roll-out of the medium and long-term roadmap* Definition of purchasing and marketing strategies in conjunction with field teams* Strategic overview and road map in international companies* Pragmatism and analysis approach, financial acuity* Can provide high quality in a cost conscious and expedient manner* Strong abilities to organize, to give the priorities* Creation, development and monitoring of own brands/MDDs, negotiating exclusivity with national and international brands, strengthening partnerships* Pragmatic approach, analytical skills, culture of figures and results* Participative management of up to 20 people, shared intelligence approach and co-construction of projects * Strong organisational, delegation and management skills* Management closed to the teams "servant leadership", collaborative intelligence to lead the projects* Leadership and communication* Dynamic and determined

Florence Wrobel's Current Company Details
PRODIA +

Prodia +

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INTERIM MANAGER CHIEF SALES, MARKETING and INNOVATION OFFICER
Grenoble, FR
Website:
prodiaplus.com
Employees:
33
Florence Wrobel Work Experience Details
  • Prodia +
    Interim Manager Chief Sales, Marketing And Innovation Officer
    Prodia +
    Grenoble, Fr
  • Prodia +
    Interim Manager Chief Sales & Marketing Officer
    Prodia + Jun 2024 - Present
    Lyon
    Group of 48 independent members 119 Agencies in France and Belgium€200 million turnover and 2000 employeesDistribution and marketing of vending machines: coffee machines, water fountains, cold drink and snack dispensersTransition management as Chief Sales & Marketing Officer:- Structuring and development of commercial mechanisms- Development and reinforcement of key account customer relations- Structuring customer marketing activities- Development of new business
  • Indépendant
    Certified Training In Financial Analysis And Business Strategy, Institut Français De Gestion Paris
    Indépendant Sep 2023 - Feb 2024
    Paris
    82-hour remote training modules with certification from the French Institute of Management, Paris.This training aims to respond to the evolving skills needs of the finance sector:- Analysis of data as part of a strengthening of the constraints imposed on companies- Strengthening management and reporting skills to optimize company performance- Technical and managerial skills strengthened in a context for security andsustainability of the company’s activity- Financial risk management, performance optimization, team management, action plan recommendations, mastery of IFRS standards
  • Spartoo
    Purchasing & Marketing Manager Business Unit
    Spartoo Sep 2022 - Feb 2023
    Grenoble, France
    Online sales of footwear, textiles, accessories and home decorationMarketplace 1 million references10,000 brands20 countriesTurnover €214m - 31 shopsAudit report on the situation and strategic levers to be implemented* Strategic, commercial and financial management- Annual purchasing budget €80m- 600 international suppliers and negotiation of annual contracts- Strategic management of 9 private labels- Commercial strategy with an annual opening of 15 sales outlets* Management of 15 employees
  • Sevea
    Purchasing, Marketing & Supply Chain Chief Officer
    Sevea Dec 2014 - May 2022
    Lyon
    Garden Centers VillaVerde and BaobabFranchises, Affiliates and Integrated Purchasing Centre159 members France & BelgiumTurnover 300 Mio € Member of the Management board* Purchasing budget of €120 million* Negotiation of 490 annual contracts* Responsible for operating accounts:1) the storage and transport platform (€8 million)2) the 4 annual trade fairs for Franchises and Affiliates (€550 k)3) the marketplace 1 Mio€* Deployment of the offer in shops, including merchandising and layout* Import purchases from Asia (€6 million) and development of dual sourcing in Europe and Asia* Management of 15 people
  • Maxi Zoo France, Fressnapf Gmbh
    Purchasing, Marketing & Supply Chain Chief Officer
    Maxi Zoo France, Fressnapf Gmbh May 2011 - Jun 2014
    Région De Lyon, France
    French subsidiary of the parent company FRESSNAPF GmbH (Düsseldorf)Petfood and accessoires activityTurnover €110 million - 450 staff - 80 shops in FranceMember of the Management board* Annual purchasing budget 52 M€* Management of 10 own brands (+12 points of market share in 3 years) and 30 international brands (7500 items)* Negotiation of 30 annual contracts* Management of 7 people* Development of commercial and exclusive operations, deployment of the new concept* Opening & remodelling of 25 shops in 2 years, new shop concept* Management of a cross-docking logistics platform with a reduction in transport costs from 1.8% to 0.9%
  • Groupe Go Sport
    Senior Category Manager
    Groupe Go Sport May 2003 - Feb 2011
    Grenoble, France
    Central purchasing group for textiles, footwear and equipmentTurnover €800m - 3,500 staff 186 Go Sport shops and 203 Courir shopsMen's wear 1st textile market of the Group (25% of whole turnover)* Annual purchasing budget of €30 million (construction of a multi-sector offer: sport, lifestyle, outdoor) 800 items)* Improvement in turnover rates in sports (-20 days) and lifestyle (-74 days)* Negotiation of 30 annual contracts with 30 suppliers* Management of 5 people and cross-functional work with own-brand teams* Rolling-out of the "Go Man" new concept in stores (Montparnasse, Les Halles, La Défense): merchandising +15% in menswear sales
  • Groupe Go Sport
    Senior Product Manager Private Labels
    Groupe Go Sport May 2003 - Aug 2007
    Grenoble, France
    Management of the men's/women's/children's/baby textile own brandsMultisport, leisure, outdoor, ski, bath* Development of the offer for the 4 own brands and management of the specifications for each collection* Analysis of customer needs* Development of internal and external communication (leaflets, website)* Development of sourcing and of new suppliers for finished products.
  • Orsay Gmbh - Pimkie
    Senior Product Manager
    Orsay Gmbh - Pimkie Mar 1999 - Apr 2003
    Willstätt Sand, Germany
    Women's ready-to-wear central purchasing officeTurnover €400m - 3,900 staffResponsible for jackets/coats, accessories and blouses* Annual purchasing budget €15m* Creation of 4 annual collections per season* Purchasing of finished products (France, Italy, Holland, England, Turkey) and fabrics (Italy, France)* Purchasing of one-shot themes* Management of 15 staff* Development of sourcing in North Africa* Creation of GRAND IMPORT office in Shanghai to increase the margin rate
  • Nestle Group
    Sales Manager
    Nestle Group Mar 1997 - Feb 1999
    Rueil-Malmaison, France
    Mineral water division €2.5bn - 14,000 employees* Negotiation of shelf space and new product listings* Promotional and event operations (Roland Garros)* Launch of a new sparkling water brand* Development of the "P'tit Vittel" drink strategy in collaboration with the marketing team
  • Avon
    Product Manager Assistant - Work Placement
    Avon Mar 1995 - Aug 1995
    Chantilly, France
    Mail order Management of the "jewellery" and "Christmas gifts" offer on catalogue in collaboration with two Product Managers, construction of the catalogue railroad, work on sales lists and promotional offers.
  • Robert Bosch Gmbh
    Export Assistent -Work On Placement
    Robert Bosch Gmbh Aug 1993 - Jan 1994
    Karlsruhe, Germany
    80 Mio € - 800 pers. Automotive equipment manufacturer Management of orders to Africa and Overseas and after-sales service.

Florence Wrobel Education Details

  • Neoma Business School Reims
    Double Diplôme Franco-Allemand De Gestion D'Entreprise Et De Management
  • Institut Français De Gestion
    Institut Français De Gestion
    Certification En Expertise D'Analyse Financière Et De Stratégie D'Entreprise
  • Préparation Hec, Reims
    Préparation Hec, Reims

Frequently Asked Questions about Florence Wrobel

What company does Florence Wrobel work for?

Florence Wrobel works for Prodia +

What is Florence Wrobel's role at the current company?

Florence Wrobel's current role is INTERIM MANAGER CHIEF SALES, MARKETING and INNOVATION OFFICER.

What schools did Florence Wrobel attend?

Florence Wrobel attended Neoma Business School Reims, Institut Français De Gestion, Préparation Hec, Reims.

Who are Florence Wrobel's colleagues?

Florence Wrobel's colleagues are Gaelle Roure, Clara Fournier, Bruno Doublel, Maryam Alfa, Philippe Becht, Beranger Caire, Baptiste Houley.

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