Regional account executive servicing T1 clients - Salesforce & Oracle - Regional media planning, execution and end to end campaign management- Developing and leading media campaign strategies for Oracle's global business units to achieve marketing goals- APJ team coordination and management of media budgets and planning conversations- Quarterly business review of APJ campaign performance with global business leads- Lead management on Convertr platform

- Develop and manage key client relationships with Account Manager- Key clients include Citrix Systems, Salesforce, Juniper Networks and Tetra Pak- Develop clear understanding of digital platforms such as search, programmatic, biddable media and paid social - Create, implement, track, and optimise paid social campaigns across platforms like Facebook, Twitter and LinkedIn- Implement campaigns, optimization strategies, budget tracking and planning and media planning for client success- Entering monthly financial estimates and spends in Salesforce for revenue estimates- Content partnerships with publishers, as well as campaign execution and negotiation for value-add- Execution of campaign ad ops - trafficking, creatives, pixels, ad tags, performance goals and building tracking urls, etc. - Build dashboards on Datorama for client reporting through mapping and analysing data to draw insights on campaign performance and learnings- Leveraging on market research, best practice guidelines to execute campaigns and help clients scale businesses- Conduct market research and use of online social listening tools for quarterly business reviews and new business pitches- Heads planning and execution of social events for team bonding and corporate events within the company

Assisted events producer in coordinating guest bookings and invites‣ Generated invitation letters and email send-outs‣ Managed clientele relationship and generated ideas for event flow ‣ Produced compliance for companiesAssisted Catalyst/sales team in sales decks‣ Produced slide research decks for business pitches for account managers‣ Produced decks for events pitch for London events teamManaged 3 events: 1. Hangzhou: The OBOR Connect in Sydney (http://events.cnbc.com/oborconnect)‣ Achieved more than 75% turnup rate, performing above expected quota‣ Event was a huge success, satisfying client's needs and requirements‣ Did telemarketing and cold calling for event invitation to companies‣ Engaged in negotiations with vendors and managed to successfully attain a 50% negotiation in a deal2. SIXCAP CNBC Exchange: Southeast Asia's Startup Scene (https://abla.cnbc.com/kl)‣ Achieved more than 75% turnup rate, performing above expected quota‣ Event was a huge success and was filmed on live international television ‣ Engaged in negotiations with vendors and managed to successfully attain a 50% negotiation in a deal3. The Asia Business Leaders' Awards 2017 (https://abla.cnbc.com)‣ CNBC's biggest annual event‣ Witnessed a turn-up rate of more than 85%, exceeding quota‣ Contributed design ideas which were then used in the actual event - Holomist in foyer‣ In charge of curating guest list and guest invitations targeted at C-suites and top executives‣ Produced compliance and due diligence for each company as well as nominated companies for the award Organising committee for company's dinner and dance‣ In charge of planning, catering and decorations ‣ Engaged in barter discussions with vendors‣ Event was a huge success

• Assist in Motherswork's entire site revamp ‣ In charge of filtering data and uploading company products in revamp of company’s e-commerce website ‣ In charge of filtering and editing product photos ‣ In charge of curating product descriptions in both English and Mandarin language • In charge of uploading all company products into Canvas Business App to track and streamline company's business process • Assist in marketing of products on social media ‣ Assist in EDMs curation ‣ Assist in Instagram handler• Part of organising committee in organising two company events for product launch ‣ In charge of planning catering and decorations ‣ Engaged with social media influencers ‣ Both events were a huge success View website here: https://www.motherswork.com.sg

What The Fash was started as an e-commerce that was designed to provide affordable and fashionable clothes targeted from teenagers to young working adults in Singapore. The motto "cheap fast fashion" was derived from an innate passion for fashion as well as a long-time fervent consumption of online shopping. • Sourced suppliers for clothings from countries such as Taiwan, Hong Kong as well as USA ▹Liased with suppliers on delivery system as well as order quotas ▹Set up payment methods with suppliers ▹ Seeked to streamline business process through third-party provider • Set up e-commerce website and technicalities ▹ Engaged in multiple online platforms (e.g. Wix, Wordpress, Blogger, Shopify, etc.) ▹ Purchased domains as well as set up mailing system for consistency • Look book and marketing collaterals ▹ Organised weekly EDMs for product launches as well as sales ▹ Organised photoshoots for new product launches▹Sourced for venue, time as well as photographers ▹Modelled for photoshoots• Hiring a team ▹Sourced for enthusiastic members with company fit ▹In charge of planning rosters as well as creative meetings