- Developed a corporate gamification platform to facilitate transformation through playful and interactive processes that ignite enthusiasm, creativity, team spirit and personal improvement.- Gamification experiences design combining business objectives and user engagement. I lead projects including: fun user experience, creative product design, user engagement and e-learning solutions.- I am deeply involved with gamification strategy and product development to support the business.

- Founder of Bentejuego, the first toy store designed exclusively for youth and adults.- Developed business and marketing strategy for the company.- Product development and design of games and DIY Kits for adults to connect with their playful side and explore new activities in their free time.- Corporate virtual games development and design based on the concept of escape rooms. Combining creativity, lateral thinking, logical thinking and problem solving. Improving motivation and teamwork. Some of the participant companies: Google, Banco Patagonia, Colgate - Palmolive.

Participation in monthly meetings between entrepreneurs to share good practices, generate networks, challenge beliefs that limit results and generate commitments in action.

- Creator and designer of adult games to develop and stimulate creativity.- Creation of content to introduce game into people's daily lives, to challenge their limits, with the intention of connecting them with their creative potential.- Development of games for real life where the frame is not a board or a table but life itself.

• Marketing manager within sales team attending Walmart International Team forArgentina; built brands and business in + 2 million USD.• Identified brands’ market drivers and opportunities at customer level through household panel, Nielsen and customer data analysis, contributing to increase brands’ salesby 8% and share growth in +4pts.• Developed shopper platform to win in Walmart leveraging on P&G corporate scaleand building customer penetration.• Created new communication and sampling vehicle leveraging on customer capabilityand representing zero cost for P&G.• Developed and implemented annual marketing plan for Baby Care Category atcustomer recovering and sustaining leadership +4pts of value share.• Negotiated strategic alliance with customer obtaining additional support during highseason periods; achieved 50M USD savings and 20% incremental sales.

• Assessed the competitive situation for all P&G categories (9 Brands) in modern retail and built the competitive strategy across the channel.• Designed and implemented the whole promotional plan across categories for the channel in Argentina; simplified promotional packs process and gave sales teams long term visibility to negotiate; delivered 2.1 million USD incremental sales.

• Strategic vision to develop brands in Argentina, in alignment with regional objectives,developing and executing holistic marketing plans to achieve results.• Re launched Fem Care in Argentina; led product launches, fundamentals strategies(distribution, price, and assortment) and media plans; increased sales in 21%.• Led Health Care Winter Season in Argentina; achieved record shipments and sharefor the category.