Florencia De-Freitas

Florencia De-Freitas Email and Phone Number

Group Legal Counsel @ Vencora
Florida, United States
Florencia De-Freitas's Location
Miami-Fort Lauderdale Area, United States
About Florencia De-Freitas

At Anticipate Travel Retail, my role as Regional General Counsel harnesses my expertise in steering digital e-commerce platforms through the complexities of legal compliance and strategic planning. My tenure here builds upon a foundation of providing sound legal guidance and fostering robust risk management practices. My passion for innovation in the legal domain drives me to collaborate closely with product, marketing, and compliance teams, ensuring our business operations not only comply with regulations but also set industry benchmarks. At Anticipate, we prioritize seamless and secure customer experiences, and my contributions are pivotal in maintaining this standard.

Florencia De-Freitas's Current Company Details
Vencora

Vencora

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Group Legal Counsel
Florida, United States
Florencia De-Freitas Work Experience Details
  • Vencora
    Group Legal Counsel
    Vencora
    Florida, United States
  • Anticipate Travel Retail
    Senior Legal Counsel
    Anticipate Travel Retail Apr 2023 - Present
    Miami, Florida, United States
    Anticipate Travel Retail is an innovative digital e-commerce platform that is revolutionizing the shopping experience in the Travel Retail business. They are a rapidly growing company dedicated to providing seamless and secure transactions for our Customers. As Anticipate sole legal advisor, I provide strategic guidance on all legal matters related to the digital platform, working closely with the product, marketing, and compliance teams to ensure that the business operations adhere to relevant regulations and industry best practices.*Legal Support: Provide legal advice and support on a wide range of e-commerce and digital business initiatives, including website operations, marketing, advertising, and product development.*Compliance: Ensure compliance with applicable laws and regulations, including data privacy (e.g., GDPR, CCPA), consumer protection, and e-commerce regulations.*Contract Management: Draft, review, and negotiate a variety of agreements, including vendor contracts, licensing agreements, terms of service, privacy policies, and other commercial agreements.*Risk Management: Identify potential legal risks in business initiatives and work with cross-functional teams to develop strategies to mitigate those risks.*Intellectual Property: Advise on intellectual property matters, including trademark, copyright, and patent issues, and manage IP portfolios as needed.*Regulatory Updates: Stay updated on changes in e-commerce laws and regulations, and ensure the company’s practices are aligned with the latest legal requirements.
  • Mambu
    Regional General Counsel - Americas
    Mambu Aug 2020 - Mar 2023
    Miami, Florida, United States
    Mambu is a SaaS, cloud-native, API-driven banking and financial services platform. It is designed to power financial innovation, to bring solutions to market faster, drive down cost barriers and allow ecosystems to expand.Key Contributions and Metrics:Subsequently promoted to the role of Regional General Counsel – Americas overseeing legal matters and providing strategic legal counsel to drive compliance and mitigate risks across the Americas (South, Central and North America). Supported several strategic initiatives that resulted in an improvement in legal efficiency and contributed to the successful resolution of both commercial and L&E matters. Regional General Counsel -LATAMI led legal operations throughout LATAM. Responsibilities included overseeing contract negotiations, ensuring regulatory compliance, and managing legal risks. Collaborated with regional stakeholders to navigate legal challenges and contribute to strategic objectives. Demonstrated expertise in legal principles and comprehensive understanding of regional regulations. Key Contributions and Metrics: Strategic Growth Facilitation - LATAM:Championed the expansion of Mambu, a revolutionary banking technology firm, in LATAM. Leveraged a unique SaaS platform to deliver a faster and more agile banking experience.Lead the multi-disciplinary team that obtained the approval of the Mexican Regulator for the use of the Mambu platform in Mexico. SaaS Platform Expertise:Demonstrated expertise in navigating and promoting Mambu's true SaaS platform, contributing to the company's distinctive approach to banking technology. Market Penetration and Accelerated Growth:Played a pivotal role in accelerating Mambu's growth trajectory in the Americas, the fastest growing regions for Mambu.Lead the legal negotiation of simple and complex agreements with financial institutions of multiple sizes.Negotiated vendor’s agreements that supported the Mambu SaaS solution -including with major Cloud Providers.
  • Jones Day®
    Latin America Business Development & Communications
    Jones Day® Oct 2018 - Aug 2020
    Miami/Fort Lauderdale Area
    Jones Day is a global Law Firm that offers comprehensive legal services across various fields and regions. With over 2,400 lawyers in 40 offices worldwide, the Firm is known for its client-centric approach and expertise in diverse legal areas. In my role at Jones Day, I served as a key driver in fostering the Firm’s expansion in Latin America. My responsibilities extended to strategicbusiness development and marketing strategies, diverse alumni programs and public relations, all executed with a thoughtful, targeted and creative approach.Key Contributions and Metrics:Strategic Marketing and Business Development Management: Heading the strategic marketing and business development efforts for the Latin America team, I led operations in key offices situated in Madrid, Mexico, Sao Paulo, Miami, New York and Washington. This responsibility involved overseeing the support for a dynamic team of 175 highly-skilled attorneys specializing in diverse practice areas such as Privacy & Cybersecurity, Labor & Employment, Energy, M&A, Structured Finance & Securitization, Capital Markets, Intellectual Property, Bankruptcy and Litigation. Team Productivity and Specialization Impact:Under my leadership several attorneys got recognized or nominated by multiple publications like Best Lawyers and Chambers.I created the first in-depth ROI study to measure marketing expenditure and client entanglement. Brand awareness in the regions was increased by hosting multiple in-country events.
  • Hunton & Williams Llp
    Regional Mktg/Bd Manager
    Hunton & Williams Llp Jul 2016 - Oct 2018
    Miami/Fort Lauderdale Area
    Hunton and Williams is a global Law Firm with a diverse clientele base, offering expertise in transactional, litigation and regulatory matters. Key sectors include retail, energy, financial services, real estate and privacy and cybersecurity.Regional Marketing & Business Development ManagerAs the Regional Manager for Marketing and Business Development, I played a crucial role in developing, implementing and executing strategic marketing plans for Hunton & Williams with special focus on the Latin America practice in order to attract potential customers and retain existing ones. Responsibilities include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies. Builds market position by locating, developing, defining, negotiating, and closing business relationships
  • Telefonica
    Legal Director
    Telefonica Jul 2012 - Jul 2016
    Miami -Florida
    Legal DirectorIn my capacity as the Legal Director for Telefonica USA, overseeing responsibilities in the US and Puerto Rico, I played a pivotal role in supporting the company's day-to-day business legal needs. This ranged from general corporate matters to labor and employment issues. My leadership extended to various strategic initiatives, including new sales endeavors across Latin America and Europe, advocacy strategies with federal policymakers, and complex partnership agreement negotiations. Additionally, I contributed to the creation and management of the legal budget. Key Contributions and Metrics: Sales Initiative Support:Successfully supported and contributed to new sales initiatives across Latin America and Europe, resulting in a 25% increase in sales revenue. Advocacy Strategy Development:Played a key role in developing and implementing coordinated advocacy strategies with federal policymakers, resulting in favorable outcomes for Telefonica in the evolving Telecommunication industry landscape. Business Development Partnership Agreements:Supported the Business Development team in drafting and negotiating complex partnership agreements. Supported the launch of multiple new products.Mergers & Acquisitions:As a member of Telefonica's Mergers & Acquisitions team, actively participated in multiple successful transactions, contributing to the company's growth and expansion. Project Planning and Coordination:Coordinated efforts across multi-functional teams and led project planning for complex service agreements, enhancing operational efficiency and ensuring timely project delivery. Budget Management:Assisted in the creation and management of the legal budget, achieving cost efficiencies, and optimizing resource allocation.
  • Terra Networks
    Corporate Counsel - Business & Legal Affairs
    Terra Networks Jan 2008 - Jul 2012
    Coral Gables, Florida
    Terra was a leading force in the Latin American digital market. A member company of the Telefonica group, Terra growth was based in its three core business areas: Digital Services, Mobile, and Advertising. Corporate Counsel - Business & Legal AffairsIn my capacity as Corporate Counsel, I played a pivotal role in managing the business and legal affairs of the company. I was responsible for drafting, negotiating, and reviewing a diverse array of agreements, including those related to production, programming, marketing, content acquisition, digital media, and advertising sales. Additionally, I provided crucial legal counsel for payment platform solutions working with PCI, involved Terra with the IAB and participated in Privacy and Data Collection projects. Key Contributions and Metrics: Agreement Portfolio Oversight:Effectively managed and negotiated a comprehensive portfolio of agreements, resulting in some of the most emblematic deals of Terra including the Olympics, World Cup and others. Intellectual Property Acquisition:Strategically acquired Intellectual Property rights for SundayTv's content catalog including agreements with major TV series producers, Music Labels and Talent Agencies. Compliance Assurance:Ensured meticulous compliance with local regulations across Latin America and Europe, achieving a (add %) improvement in regulatory adherence and risk mitigation. Strategic Collaboration:Collaborated with cross-functional teams to successfully launch new marketing strategies, which resulted in Terra being the #2 website for Hispanics in the US. Legal Guidance and Issue Resolution:Provided crucial legal advice to sales executives, marketing, and administrative personnel, facilitating the identification and resolution of business and legal issues, including those related to contract interpretation, compliance with COPPA, participating in Internet Advertising Bureau, Data Collection, PCI and other important laws.
  • Mtv
    Business & Legal Affairs - Contract Attorney
    Mtv Jun 2007 - Dec 2007
    Miami, Florida, United States
    MTV is an iconic American cable channel that has significantly influenced popular culture.Business & Legal Affairs - Contract AttorneyIn my role as a Contract Attorney in Business & Legal Affairs, I played a vital part in managing a spectrum of in-house operational and transactional legal matters for the channel's business. A key aspect of my responsibilities involved drafting and negotiating agreements related to production, programming, marketing, and content acquisition. I provided essential support to the digital media and advertising sales team, as well as collaborated with the programming team for MTVLA's channel operations in both English and Spanish. Key Contributions and Metrics: Strategic Content Deals:Structured and negotiated content development, production, and acquisition deals with talent and studios, focusing on flagship programs like MTV Unplugged and the MTV Latin America Awards. Content Strategy Collaboration:Collaborated with members of the MTV Creative team on content strategy. Agreement Portfolio Management:Participated in the negotiation of a diverse portfolio of agreements related to production, programming, marketing, and content acquisition. Multilingual Channel Operations Support:Provided support to the programming team for MTVLA's channel operations in both English and Spanish.

Florencia De-Freitas Education Details

Frequently Asked Questions about Florencia De-Freitas

What company does Florencia De-Freitas work for?

Florencia De-Freitas works for Vencora

What is Florencia De-Freitas's role at the current company?

Florencia De-Freitas's current role is Group Legal Counsel.

What schools did Florencia De-Freitas attend?

Florencia De-Freitas attended St. Thomas University School Of Law, Harvard University, Boston University Questrom School Of Business, Florida International University, Universidad De La República, Seminario, Duke University, St. Thomas University College Of Law, University Of Pennsylvania Carey Law School.

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