Florencia Irisarri
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Florencia Irisarri Email & Phone Number

Chief Executive Officer @ Confitería Irisarri | Change Management | Business Strategy | Commercial Strategy at Confitería Irisarri
Location: Montevideo, Montevideo, Uruguay 11 work roles 2 schools
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Role
Chief Executive Officer @ Confitería Irisarri | Change Management | Business Strategy | Commercial Strategy
Location
Montevideo, Montevideo, Uruguay

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Florencia Irisarri is listed as Chief Executive Officer @ Confitería Irisarri | Change Management | Business Strategy | Commercial Strategy at Confitería Irisarri, based in Montevideo, Montevideo, Uruguay. AeroLeads shows a matched LinkedIn profile for Florencia Irisarri.

Florencia Irisarri previously worked as Chief Executive Officer at Confitería Irisarri and Commercial Strategy & Development at Scanntech Uruguay. Florencia Irisarri holds Pdd (Programa De Desarrollo Directivo), Business from Ieem - Escuela De Negocios.

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Confitería Irisarri

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Profile bio

About Florencia Irisarri

I believe that my background of 13+ years of commercial, marketing and supply experience in various business channels within FMCG global corporations makes me a valuable person to work with. I am a results driven person, comfortable working and delivering under pressure. A strong team player, focused on building and developing team capabilitiesWith a wealth of:- Understanding the FMCG business model (12+ years), in most of its channels; - Building and leading Commercial Strategy as to deliver the business goals;- People´s development within their roles and career´s targets- Operating cross functionally and establishing strong partnership relations with global and local key stakeholders (both internally and externally), All that gives me the confidence that I can bring added value to any business from a strategic point of view, not only by helping to appoint short and mid term desired outcomes but also to ensure further business development

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Confitería Irisarri
Confitería Irisarri
Chief Executive Officer @ Confitería Irisarri | Change Management | Business Strategy | Commercial Strategy
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11 roles

Florencia Irisarri work experience

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Chief Executive Officer

Current

Minas, Lavalleja, UY

. Redefined the business model, in order to ensure long-term continuity.. Implemented modern business practices in a 125-year-old family business, adapting to contemporary market demands, some of which are modernizing production processes, searching new markets, humanizing the Company.

Dec 2023 - Present

Commercial Strategy & Development

Montevideo, UY

. Designed and implemented a commercial strategy, resulting in sales increase within less than a year after years of static revenue levels.. Built and led a high-performing team, created new sales channels, and defined KPIs for performance monitoring.

May 2023 - Nov 2023

General Manager

I designed and created a Strategic Plan (envolving every area of the company) and lead its execution in order to achieve the goals previously set.I created a P&L structure and constantly follow it in order to understand that the company is achieving its goals, and the opportunities of improvement in order to deliver the best possible results.I have managed.

Jan 2020 - Apr 2023

Commercial Manager Travel Retail Brazil, Uruguay & Argentina

London, GB

Based in Brazil from July 2017 and from Uruguay from September 2018- I lead a multidisciplinary team (Sales, Customer Marketing, Supply, Treasury) of direct and indirect reports based in different countries, working in the development of their capabilities as a team, leaders of teams and business managers, generating a holistic knowledge of it. I work with.

Jul 2017 - Dec 2019

Customer Marketing Manager Global Travel (Gt)

London, GB

- Own and develop the marketing strategy for a group of customers (WDFG, Dufry Divisions 1&2, Lagardere/Aer Rianta/James Richardson) tailoring and coordinating the plans (as an integral part of regional activation) to deliver growth targets and market share.- Drive the P&L performance through efficient marketing and budget management, as to ensure the.

Dec 2015 - Jun 2017

Sales Executive Duty Free Uruguay

London, GB

- Own the channel P&L, commercial strategy & lead the Joint Business Plan negotiations with the Duty Free channel customers (Dufry, ferries, border).- Manage the customer relations as to ensure the executional and commercial guidelines and negotiated agreements are activated as it best.- Develop and implement commercial score cards to measure channel.

Jul 2014 - Dec 2015

Commercial Planning & Activation Executive Duty Free

London, GB

- Own and develop the channel marketing strategy, tailor and coordinate the plans to deliver growth targets and market share.- Strong involvement onto the channel P&L, commercial strategy & Joint Business Plan negotiations with the Duty Free channel customers (Dufry, ferries).- Manage the customer relations as to ensure the executional and commercial.

Feb 2013 - Jul 2014

Kkaa Trade Marketing Coordinator

Atlanta, GA, US

- Develop the channel marketing strategy, tailor and coordinate the plans to deliver growth targets and market share.- Involvement in commercial strategy as to ensure the business decisions are aligned to the Trade Marketing Strategy and deliver the best results.- Design and follow up the key business indicators as to monitor execution excellence and.

Jun 2012 - Feb 2013

Value Projects Trade Marketing Coordinator

Atlanta, GA, US

Develop and coordinate cross functional 4 key projects, with further execution across various trade channels:- Customer segmentation: drive the Company customer segmentation that leads the development of the Company activation strategy.- Loyalty program: design and drive a loyalty program directed to the strategic customers.- Customer capabilities: Develop.

Oct 2009 - Jun 2012

Trade Marketing Analyst

Atlanta, GA, US

Navigation and analysis of internal and external information, detecting market tendencies and opportunities to highlight to the Trade Marketing Coordinators.KPI’s follow up and Support to Trade Marketing Coordinators with the necessary information (regular and tailored) to keep track of their projects.

Mar 2008 - Sep 2009
2 education records

Florencia Irisarri education

Pdd (Programa De Desarrollo Directivo), Business

Ieem - Escuela De Negocios

Bachelor'S Degree, Business Administration And Management, General

Universidad Católica Del Uruguay 'Dámaso Antonio Larranaga'​
FAQ

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What company does Florencia Irisarri work for?

Florencia Irisarri works for Confitería Irisarri.

What is Florencia Irisarri's role at Confitería Irisarri?

Florencia Irisarri is listed as Chief Executive Officer @ Confitería Irisarri | Change Management | Business Strategy | Commercial Strategy at Confitería Irisarri.

Where is Florencia Irisarri based?

Florencia Irisarri is based in Montevideo, Montevideo, Uruguay while working with Confitería Irisarri.

What companies has Florencia Irisarri worked for?

Florencia Irisarri has worked for Confitería Irisarri, Scanntech Uruguay, Perfumeria Y Pañalera Coral, Diageo, and The Coca-Cola Company.

How can I contact Florencia Irisarri?

You can use AeroLeads to view verified contact signals for Florencia Irisarri at Confitería Irisarri, including work email, phone, and LinkedIn data when available.

What schools did Florencia Irisarri attend?

Florencia Irisarri holds Pdd (Programa De Desarrollo Directivo), Business from Ieem - Escuela De Negocios.

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