Florencia Irisarri Email & Phone Number

Minas, Lavalleja, Uy

. Redefined the business model, in order to ensure long-term continuity.. Implemented modern business practices in a 125-year-old family business, adapting to contemporary market demands, some of which are modernizing production processes, searching new markets, humanizing the Company.

Montevideo, Uy

. Designed and implemented a commercial strategy, resulting in sales increase within less than a year after years of static revenue levels.. Built and led a high-performing team, created new sales channels, and defined KPIs for performance monitoring.

I designed and created a Strategic Plan (envolving every area of the company) and lead its execution in order to achieve the goals previously set.I created a P&L structure and constantly follow it in order to understand that the company is achieving its goals, and the opportunities of improvement in order to deliver the best possible results.I have managed to triple the existing stores and plan to continue its growth as to become an important local chain. I have also lead the online store creation.I have created and also changed processes in every area of the companyI have reorganized the company (and continue to do so) in order to deliver the best outcome

London, Gb

Based in Brazil from July 2017 and from Uruguay from September 2018- I lead a multidisciplinary team (Sales, Customer Marketing, Supply, Treasury) of direct and indirect reports based in different countries, working in the development of their capabilities as a team, leaders of teams and business managers, generating a holistic knowledge of it. I work with the team on the continuous improvement of processes, to ensure the excellence on our way of working and business management.- Responsible for the channel P&L and in constantly working on NRM.- I lead the definition of the Commercial Strategy, involving the necessary areas (Sales, Cust marketing, Supply, Finance) and I approve the Customer Marketing strategy, to ensure alignment and therefore the development of robust joint plans.- Negotiate with customers of Travel Retail Brasil and Uruguay (Dufry and UETA - global key accounts) in order to arrive to beneficial agreements for both companies.- I invest in the development of strong relationships with key stakeholders internally troughout different divisions and multiarea, to ensure an aligned global way of working towards the customers of reference.

London, Gb

- Own and develop the marketing strategy for a group of customers (WDFG, Dufry Divisions 1&2, Lagardere/Aer Rianta/James Richardson) tailoring and coordinating the plans (as an integral part of regional activation) to deliver growth targets and market share.- Drive the P&L performance through efficient marketing and budget management, as to ensure the brand strategies are executed properly.- Develop and use of knowledge of the market context, category and consumer trends in each of the top locations, as to ensure promotion/activation strategy delivers at its best.- Own the malts category for all Travel Retail Europe & Americas, manage the product allocation for the key battlegrounds.

London, Gb

- Own the channel P&L, commercial strategy & lead the Joint Business Plan negotiations with the Duty Free channel customers (Dufry, ferries, border).- Manage the customer relations as to ensure the executional and commercial guidelines and negotiated agreements are activated as it best.- Develop and implement commercial score cards to measure channel performance through the following KPIs: volume, Turn Over, Gross Profit, Distribution.- Develop strong relationships with key stakeholders across all the company divisions as to ensure the delivery of the business targets.- Coordinate the regional Joint Business Plan negotiation with Dufry (Brazil, Uruguay and Argentina)

London, Gb

- Own and develop the channel marketing strategy, tailor and coordinate the plans to deliver growth targets and market share.- Strong involvement onto the channel P&L, commercial strategy & Joint Business Plan negotiations with the Duty Free channel customers (Dufry, ferries).- Manage the customer relations as to ensure the executional and commercial guidelines and negotiated agreements are activated as it best.- Develop and implement commercial score cards to measure channel performance through the following KPIs: volume, Turn Over, Gross Profit, Distribution.- Design and follow up of key business indicators to monitor excellence of execution at the point of sale and the fulfillment of sales goals

Atlanta, Ga, Us

- Develop the channel marketing strategy, tailor and coordinate the plans to deliver growth targets and market share.- Involvement in commercial strategy as to ensure the business decisions are aligned to the Trade Marketing Strategy and deliver the best results.- Design and follow up the key business indicators as to monitor execution excellence and ensure the sell out growth rate.

Atlanta, Ga, Us

Develop and coordinate cross functional 4 key projects, with further execution across various trade channels:- Customer segmentation: drive the Company customer segmentation that leads the development of the Company activation strategy.- Loyalty program: design and drive a loyalty program directed to the strategic customers.- Customer capabilities: Develop and deliver tailored training programs aimed to drive customer commercial/marketing capabilities;- Sales Force capabilities and engagement: Develop the Sales Force training and engagement programs on a country level.

Atlanta, Ga, Us

Navigation and analysis of internal and external information, detecting market tendencies and opportunities to highlight to the Trade Marketing Coordinators.KPI’s follow up and Support to Trade Marketing Coordinators with the necessary information (regular and tailored) to keep track of their projects.

Atlanta, Ga, Us

Pdd (Programa De Desarrollo Directivo), Business

Bachelor'S Degree, Business Administration And Management, General