Florencia Crosta Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Trusted key point of contact for BBVA. Managing client relationship including multiple stakeholders serving all global MKT&COMMS areas.Cross-market governance including LATAM (Argentina, Colombia, Peru, Mexico) and Europe (Spain, Italy , Turkey).Strategically supporting disciplines´ evolution and integration through projects of data analytics and digital transformation. Overseeing end-to-end executions ensuring consistency and relevance.Continuous market research to identify trends… Show more Trusted key point of contact for BBVA. Managing client relationship including multiple stakeholders serving all global MKT&COMMS areas.Cross-market governance including LATAM (Argentina, Colombia, Peru, Mexico) and Europe (Spain, Italy , Turkey).Strategically supporting disciplines´ evolution and integration through projects of data analytics and digital transformation. Overseeing end-to-end executions ensuring consistency and relevance.Continuous market research to identify trends and opportunities to enhance strategic decisions.Collaborating with cross-functional international teams to meet local & holding objectives.Lead a diverse team of media specialists, fostering collaboration and ensuring cohesive executions.Maintain effective communication with internal and external stakeholders, providing regular updates on initiatives´ progress and results.Define, negotiate, and allocate the necessary resources to comply with the agreed scopes of work. Show less

Madrid, Community Of Madrid, Spain

Lead & coach a team of Account Managers for the Hardlines vertical with the goal of developing high performance strategic consultants that drive revenue growth for our clients.Drive the execution of the strategy for the ES Hardlines vertical, ensuring consistent delivery of measurable results in revenue growth, renewal rates and revenue targets.Partnering closely with sales leadership, peer leaders in EU5 markets, Insights and Performance Team, and product leadership to establish joint… Show more Lead & coach a team of Account Managers for the Hardlines vertical with the goal of developing high performance strategic consultants that drive revenue growth for our clients.Drive the execution of the strategy for the ES Hardlines vertical, ensuring consistent delivery of measurable results in revenue growth, renewal rates and revenue targets.Partnering closely with sales leadership, peer leaders in EU5 markets, Insights and Performance Team, and product leadership to establish joint goals and strategies to drive both advertiser satisfaction and enable the team to achieve their revenue targets.Developed and deployed the first cross-market, cross-team EU5 LCS recognition program, with the goal of having a permanent overarching, iconic and meaningful recognition mechanism for the EU LCS organization. Show less

Barcelona Area, Spain

Key lead in the relationship with Puig Global Brand´s marketing and media teams. Working closely with the Puig´s Global Client for Jean Paul Gaultier, Nina Ricci, Carolina Herrera, Lifestyle & Niche Brands such as Christian Louboutin, Dries Van Note, Comme des Garçons.Leading the development of best in class strategies that were implemented in more than 26 countries in Europe, executing Golden Rules, Launchbooks, Toolkits and other global documents.Responsible for leading the DTC… Show more Key lead in the relationship with Puig Global Brand´s marketing and media teams. Working closely with the Puig´s Global Client for Jean Paul Gaultier, Nina Ricci, Carolina Herrera, Lifestyle & Niche Brands such as Christian Louboutin, Dries Van Note, Comme des Garçons.Leading the development of best in class strategies that were implemented in more than 26 countries in Europe, executing Golden Rules, Launchbooks, Toolkits and other global documents.Responsible for leading the DTC strategy and activation for Jean Paul Gaultier & Dries Van Noten.Developed transversal strategies & innovation projects within the digital ecosystem. Ensuring that our brands are the first to learn and take advantage of the latest media innovations through fostering strong relationships with a range of media companies.Using agency knowledge / experience to develop efficient agency scope of works tailored towards delivering on our clients' exact needs.Search and apply critical thinking to industry trends, competitor dynamics, and current events to provide relevant business insights.Coordinate, oversee and support local teams on +16 markets including US, Canada, UK, Italy, China, APA, Middle East, Russia, LATAM amongst others; , evangelizing best practices, recommending appropriate initiatives and ways of working, and ensuring best in class products & services.Support trading team in the correct execution of the client's commercial objectives at a global level.Leading operational projects on data governance tools across all markets. Show less

Miami/Fort Lauderdale Area

Oversee media investments, commercial opportunities, trading partnerships, new business, negotiations,revenue generation, intelligence reports and innovation / media trials for all IPG Mediabrands agencies in Latin America.Working closely with Regional client management teams across all markets to deliver best in class -Build and support sustainable relationships with c-level stakeholders across the organization.Ensuring the smooth running of regional teams as well as sharing key… Show more Oversee media investments, commercial opportunities, trading partnerships, new business, negotiations,revenue generation, intelligence reports and innovation / media trials for all IPG Mediabrands agencies in Latin America.Working closely with Regional client management teams across all markets to deliver best in class -Build and support sustainable relationships with c-level stakeholders across the organization.Ensuring the smooth running of regional teams as well as sharing key information / insights with them on a regular basis to widen everyone's knowledge.Providing training for Regional media buying to local team and clients across the region.Development of content pieces focused on the most relevant issues of media and investments in the region. Show less

Miami/Fort Lauderdale Area

Manage Regional strategic planning and buying for diverse portfolio of clients adding toUS$ 15MM in advertising across Latam, US Hispanic and Iberia markets including Air Canada, Lufthansa, Booking.com, Royal Caribbean, AMEX, GSK-Novartis, Facebook, Nike, Kimberly-Clark, Nestle-CPW, Black Rock, NBCU and Kärcher.Manage media strategy, planning and buying for local GSK-Novartis Mexico.Leading media teams in the planning, buying and execution of pan regional multi-media campaigns to… Show more Manage Regional strategic planning and buying for diverse portfolio of clients adding toUS$ 15MM in advertising across Latam, US Hispanic and Iberia markets including Air Canada, Lufthansa, Booking.com, Royal Caribbean, AMEX, GSK-Novartis, Facebook, Nike, Kimberly-Clark, Nestle-CPW, Black Rock, NBCU and Kärcher.Manage media strategy, planning and buying for local GSK-Novartis Mexico.Leading media teams in the planning, buying and execution of pan regional multi-media campaigns to deliver the best possible results; ensuring that we continually apply the latest innovative thinking and best practices to our approach.Search and apply critical thinking to industry trends, competitor dynamics, and current events to provide relevant business insights.Co-developed VPN (Video Neutral Planning) dashboard to analyze for multiplatform Reach efficiencies.Build and support sustainable relationships with key stakeholders within client and vendor organizations.Leading media training / inductions for new clients, Mindshare team members as well as external companies that are new to our established best practice ways or working with clients.Media Campaign Buying, negotiating the best possible rates / conditions for Cable TV and Digital regional media purchases. Show less

Mec Argentina

Developed branding media campaigns across all media channels for multinational clients in Argentinasuch as Visa, Citibank and Price Waterhouse Cooper.Media Campaign Buying, negotiating the best possible rates / conditions for media purchases.Active management of all media campaigns, adapting plans for live campaigns as and when required based on an ever-changing landscape.Providing simple, bespoke solutions based on Key KPIs, laddering back to clients' business… Show more Developed branding media campaigns across all media channels for multinational clients in Argentinasuch as Visa, Citibank and Price Waterhouse Cooper.Media Campaign Buying, negotiating the best possible rates / conditions for media purchases.Active management of all media campaigns, adapting plans for live campaigns as and when required based on an ever-changing landscape.Providing simple, bespoke solutions based on Key KPIs, laddering back to clients' business objectives.Using proprietary agency tools as well as industry leading tools to build media-based insights for our key audiences that in turn will inform our media strategies.Part of the New Business team as Key International Leader. Show less

Brand Connection Argentina

Media campaign planning across all offline media channels.Media campaign activation and reporting.

Mec Argentina

Media campaign activation and reporting.

Programa Thepowermba - Business Expert, Administración Y Dirección De Empresas

Mba, Business Administration And Management, General

Overall average of 9.4 (94/100). Thesis pending

Degree In Advertising And Corporate Communications, Advertising And Corporate Communications

Overall average of 8.2 (82/100).

Bilingual Bachelor Degree, Bachelor Degree

Obtained degrees from Trinity College Certificate, First Certificate and the IGCSE (International General Certificate of Secondary.