Developed and executed finished product marketing strategies (short to long term) across the Southern Latin American region (Argentina, Chile, Uruguay, Paraguay & Bolivia) in the home appliance industryincluding refrigeration, cooking, laundry, dishwashers, microwaves & air treatment.• Led and empowered a dynamic team to drive product innovation and market growth.• Cultivated a global network by collaborating with international teams, adapting to diverse cultures and business practices.• Conducted comprehensive market trend analysis and competitive landscape assessments to identify strategic growth opportunities and enhance competitive edge.• Managed project execution, from concept to market launch, enhancing brand presence and consumer engagement.• Launched new products with compelling communication strategies, creating persuasive feature descriptions, claims & other materials.• Conducted P&L analysis, focusing on volume and pricing strategies to maximize profitability.• Managed knowledge in SAP, GS1, and Windchill.

Led cooking and microwave project development across Latin America Region, leveraging strategic sourcing from Whirlpool factories and fostering key OEM suppliers.• Cultivated robust global suppliers networks to optimize & enhance product sourcing strategies to support long-term organizational goals, with extensive travel to China, Mexico, Colombia, Ecuador, Brasil, Argentina.• Negotiated contracts, commercial terms, delivery schedules, compensation clauses to secure favorable outcomes for the company. • Delivered to the Company great cost avoidance and savings within product development projects, delivering yet product leadership and robustness.• Managed project teams (indirectly) within this function to ensure deliverables.

• Led the management of triangular operations across Uruguay, Paraguay & Bolivia, supporting the Commercial team.• Managed imports in Argentina from purchase order processing, production oversight, shipping coordination & reporting. • Executed cost control for logistics suppliers, conducted rate analysis & implemented measures for cost savings and avoidance.• Contributed in global corporate ocean freight tenders.• Supported regulations and customs clearance processes (energy efficiency, safety, different forms). • Developed and conducted targetes international trade training for internal staff enhancement.

• Managed high volume inbound calls, addressing customer claims and service requests.I had the opportunity to quickly move to the area of my educational choice, fostering my professional growth.