Florencio De Andrade Email & Phone Number

Geneva, Switzerland

New York, New York, United States

- Jewelry and Art Jewelry industry market analysis (USA, Spain).- CRM: clients and prospects personas, segmentations, contact and acquisition strategy plan.- Target touchpoint analysis and recommendation online and offline (Spain/France).- Ecommerce launch web and Instagram. (www.chusxchus.com) - SEO, SEA and SMO based on market analysis and consumer.

Paris Area, France

- Responsible for creating and managing the Insights & Performance department for Cartier to analyze Marketing and Communication campaigns within 23 markets. - Responsible for defining 100+ KPIs to track all communications actions.- Developed dashboards to improve access to information and simplify the understanding of business and communication campaigns.

Buffalo, New York, United States

- Responsible for B2B CRM strategy to increase sales of a network of 4 000 jewelry retailers across the U.S.A. and Canada.- Responsible for B2C campaign performance audit.- Recommended strategies to optimize online and POS communication investments, consumertargeting and definition of KPIs. Social Media performance analysis and optimization.- Responsible.

Paris Area, France

Strategic planning R&D applied to Big Data for consumer research, with leading advertising agencies such as Publicis Worldwide, Havas, Bates Chi & Partners.Clients: BNP Paribas, Rowenta, Renault, Mulberry, Chipotle, Neoness.

Paris Area, France

- Strategic planner at OgilvyOne. => Client and internal presentations (in French and in English) for Nestlé Baby, Fortuneo Bank... => Managed 2 interns and 1 junior planner, identification and recruitment of junior planners. => New business winning team: Nestlé Professional (Worlwide) w/client presentation, American Express (France, partnership with la.

Rio De Janeiro Area, Brazil

- Co-Founder and Director in charge of the strategy and development of the startup Purple Week, the first fully digital online e-ticketing platform in Brazil. Website: www.purpleweek.com.br- Offices in São Paulo and Rio de Janeiro.- Business activities in 16 cities.

Paris, France

- Strategic recommendations for CRM programs, brand ecosystems and services, mobile apps, brand and product campaigns and new business. Realized digital trainings for senior executives.- Managed a junior strategic planner.- Accounts: SkyTeam (Worldwide), Sanofi-Aventis Diabetes (Worldwide), Danone Baby Nutrition (Asia/Germany), PagesJaunes (French Yellow.

Paris Area, France

- Participations on strategic recommendations, creative work and production follow-up (TV/Print/Radio) for the Société Générale bank.- International competitive reviews, innovation and trend research in the bank category.- Key accounts: Société Générale, Old El Paso

Auckland, New Zealand

- Consumer research in New Zealand. Trend watch and recommendation of campaigns (awareness, recruitment).- Communication strategy and launch of the Pacific region Dignity campaign.- Creation of the campaign site FreedomChallenge.org.nz.- Creation of an agency pitch and presentation at Colenso BBDO (Clemenger).“Florencio played a key role in Amnesty’s.

Paris Area, France

- Strategic recommendations and web mediaplanning, negotiation and media buying. Follow-up, benchmarks performance analysis, optimization and campaign reports.- Accounts: Vivendi, General Motors, Panasonic, Yves Rocher.

Paris Area, France

- Founder and Director of Sohype.fr a music social network in France.=> 100k active members.=> Clustering and CRM program development through personalized content and newsletters.=> Sales of online space for local advertisers.=> Integration of online ads on the website thanks to the media sales agency Skyboard (www.skyboard.fr).- Founder and Director of.

Paris Area, France

- Follow-up and analytical reports of the network on Nielsen Netratings.- Creation of the corporate blog, articles on e-advertising and behavioral targeting news.- Representative on the exhibition stand at the 4th E-Commerce Convention at the Palais des Congrès in Paris.

Paris Area, France

Analysis of websites to improve user experience, optimize page views and SEO.

Paris Area, France

- Communication strategy to advertise the Technikart web TV.- Participation in the magazine editing as an Art Director assistant (Adobe InDesign).(Technikart is a French paper magazine focusing on culture - cinema, music, books...- and fashion)

Paris Area, France

- Recommendations, benchmarks, reworking of sites, analysis of websites structure and production follow-up.- Strategic planning for BDDP&Fils.- Accounts: Orange, Playstation, BNP Paribas, Sncf, La Poste, 20Min, Palm, Amnesty International, Osiatis...

Realization and application of a communication strategy for the new electronic music label (vinyl records).

Master Of Business, Advanced International Communication Management

Courses: 23/02/09 to 28/06/09 Unitec - Institute of Technology in New Zealand

Master In Communication / Strategic Planning Web Marketing Major, Advertising, Strategic Planning

Sup de Pub - INSEEC Business School GROUP - Paris, France Academic Paper subject : How data will change the advertising business.

Bachelor Of Arts In Marketing / Media Strategy Major, Advertising, Strategic Planning, Media Planning

Sup de Pub - INSEEC Business School GROUP - Paris, France

Technical Diploma (2 Years Program) In Business Communication, Advertising, Marketing, Strategy Of Communication

Sup de Pub - INSEEC Business School GROUP - Paris, France

Deug 1, Law

Law studies

Scientific Studies, Major In Mathematics, Mathematics, Physics, Chemistry, Biology, History - Languages: Latin, Greek, Spanish, English

Mathematics, Physics, Chemistry, Biology, History - Languages: Latin, Greek, Spanish, English