Florencio De Andrade Email & Phone Number

Geneva, Switzerland

New York, New York, United States

- Jewelry and Art Jewelry industry market analysis (USA, Spain).- CRM: clients and prospects personas, segmentations, contact and acquisition strategy plan.- Target touchpoint analysis and recommendation online and offline (Spain/France).- Ecommerce launch web and Instagram. (www.chusxchus.com) - SEO, SEA and SMO based on market analysis and consumer trends.- Product sales performance analysis and optimization, cross selling & upselling recommendations.- Advertising & PR campaign in order to increase the brand awareness and install the brand positioning towards the millennials.

Paris Area, France

- Responsible for creating and managing the Insights & Performance department for Cartier to analyze Marketing and Communication campaigns within 23 markets. - Responsible for defining 100+ KPIs to track all communications actions.- Developed dashboards to improve access to information and simplify the understanding of business and communication campaigns data and efficiency.- Developed, based on data science, specific tools to track Brand Performance evolution and understand which drivers influence specific brand items. - Detailed reports with strategic recommendations for all communication campaigns and presentations to the executive board and concerned teams.

Buffalo, New York, United States

- Responsible for B2B CRM strategy to increase sales of a network of 4 000 jewelry retailers across the U.S.A. and Canada.- Responsible for B2C campaign performance audit.- Recommended strategies to optimize online and POS communication investments, consumertargeting and definition of KPIs. Social Media performance analysis and optimization.- Responsible for marketing team audit: analysis of the internal marketing team productivity and efficiency. - Recommended strategies to optimize workflow, productivity and cost-effectiveness internally and through outsourcing tasks.- Wrote the new brand signature : Precious Charms for Precious Memories. (still in use)

Paris Area, France

Strategic planning R&D applied to Big Data for consumer research, with leading advertising agencies such as Publicis Worldwide, Havas, Bates Chi & Partners.Clients: BNP Paribas, Rowenta, Renault, Mulberry, Chipotle, Neoness.

Paris Area, France

- Strategic planner at OgilvyOne. => Client and internal presentations (in French and in English) for Nestlé Baby, Fortuneo Bank... => Managed 2 interns and 1 junior planner, identification and recruitment of junior planners. => New business winning team: Nestlé Professional (Worlwide) w/client presentation, American Express (France, partnership with la FNAC) w/client presentation, Nestlé Nido (Asia, Latam, Middle East), Center Parcs (Europe). => 6 pitches in one year, 66% winning transformation rate for year 2013.=> Realized digital trainings for senior executives.- Integrated strategic planner at Team Detroit/Blue Hive-Paris (WPP) exclusively for Ford France (1 year).

Rio De Janeiro Area, Brazil

- Co-Founder and Director in charge of the strategy and development of the startup Purple Week, the first fully digital online e-ticketing platform in Brazil. Website: www.purpleweek.com.br- Offices in São Paulo and Rio de Janeiro.- Business activities in 16 cities.

Paris, France

- Strategic recommendations for CRM programs, brand ecosystems and services, mobile apps, brand and product campaigns and new business. Realized digital trainings for senior executives.- Managed a junior strategic planner.- Accounts: SkyTeam (Worldwide), Sanofi-Aventis Diabetes (Worldwide), Danone Baby Nutrition (Asia/Germany), PagesJaunes (French Yellow Pages), Galeries Lafayette, Boursorama Banque (Société Générale ebank), LU France (Kraft Foods), Air France, Evian (mineral water), Ferrero Kinder Bueno (Italy/France), Elle&Vire (butter, cream), Thalys (train), Vichy (cosmetics), Canal+ (cable TV), Disneyland Paris, SFR (telecommunications), La Roche-Posay (skincare), Lacoste...- New business winning team: PagesJaunes, Alain Afflelou, Transitions Optical, Danone Baby Nutrition Asia.

Paris Area, France

- Participations on strategic recommendations, creative work and production follow-up (TV/Print/Radio) for the Société Générale bank.- International competitive reviews, innovation and trend research in the bank category.- Key accounts : Société Générale, Old El Paso

Auckland, New Zealand

- Consumer research in New Zealand. Trend watch and recommendation of campaigns (awareness, recruitment).- Communication strategy and launch of the Pacific region Dignity campaign.- Creation of the campaign site FreedomChallenge.org.nz.- Creation of an agency pitch and presentation at Colenso BBDO (Clemenger).“Florencio played a key role in Amnesty’s campaigning and communications activities during his internship. This included designing and developing a website for our youth campaigning week, Freedom Challenge, and preparing an advertising brief for Amnesty’s branding strategy. Throughout his internship, Florencio consistently demonstrated his enthusiasm and dedication towards working for Amnesty. He is a team player who did not hesitate to integrate himself into our small team.Florencio carried out his tasks diligently and was not afraid to show initiative and express his creativity. On a number of occasions, Florencio offered to undertake relevant tasks without being asked. He also coped well with working in an often hectic office environment. Although Florencio only worked three days a week, I knew I could trust Florencio to deliver a high standard of work to deadline.I found Florencio to be a highly personable and motivated worker with a can-do attitude, and I would expect any organisation to benefit from his employment.”Rebecca Emery – Amnesty International New Zealand / Deputy DirectorAmnesty International New Zealand 68 Grafton Road Auckland 1010 - New Zealand Tél.: (64) 9 303 0524

Paris Area, France

- Strategic recommendations and web mediaplanning, negotiation and media buying. Follow-up, benchmarks performance analysis, optimization and campaign reports.- Accounts: Vivendi, General Motors, Panasonic, Yves Rocher.

Paris Area, France

- Founder and Director of Sohype.fr a music social network in France.=> 100k active members.=> Clustering and CRM program development through personalized content and newsletters.=> Sales of online space for local advertisers.=> Integration of online ads on the website thanks to the media sales agency Skyboard (www.skyboard.fr).- Founder and Director of Sohype Events, an event production company.=> Producer of 300+ electronic music events in France.=> Producer of 2 event concepts with licence distribution in Europe during 3 years.

Paris Area, France

- Follow-up and analytical reports of the network on Nielsen Netratings.- Creation of the corporate blog, articles on e-advertising and behavioral targeting news.- Representative on the exhibition stand at the 4th E-Commerce Convention at the Palais des Congrès in Paris.

Paris Area, France

Analysis of websites to improve user experience, optimize page views and SEO.

Paris Area, France

- Communication strategy to advertise the Technikart web TV.- Participation in the magazine editing as an Art Director assistant (Adobe InDesign).(Technikart is a French paper magazine focusing on culture - cinema, music, books...- and fashion)

Paris Area, France

- Recommendations, benchmarks, reworking of sites, analysis of websites structure and production follow-up.- Strategic planning for BDDP&Fils.- Accounts: Orange, Playstation, BNP Paribas, Sncf, La Poste, 20Min, Palm, Amnesty International, Osiatis...

Realization and application of a communication strategy for the new electronic music label (vinyl records).

Master Of Business, Advanced International Communication Management

Courses: 23/02/09 to 28/06/09 Unitec - Institute of Technology in New Zealand

Master In Communication / Strategic Planning Web Marketing Major, Advertising, Strategic Planning

Sup de Pub - INSEEC Business School GROUP - Paris, France Academic Paper subject : How data will change the advertising business.

Bachelor Of Arts In Marketing / Media Strategy Major, Advertising, Strategic Planning, Media Planning

Sup de Pub - INSEEC Business School GROUP - Paris, France

Technical Diploma (2 Years Program) In Business Communication, Advertising, Marketing, Strategy Of Communication

Sup de Pub - INSEEC Business School GROUP - Paris, France

Deug 1, Law

Law studies

Scientific Studies, Major In Mathematics, Mathematics, Physics, Chemistry, Biology, History - Languages: Latin, Greek, Spanish, English

Mathematics, Physics, Chemistry, Biology, History - Languages: Latin, Greek, Spanish, English