Florentine Baron is a Genf at Genf. Colleagues describe them as "I had the pleasure of working closely with Florentine as the Managing Director at Young & Rubicam Group Geneva, where we made an exceptional team in exploring market opportunities and winning new client pitches. First and foremost, Florentine possesses a remarkable business acumen that consistently enabled her to make well-informed decisions and efficiently allocate resources. Her capacity to deliver high-quality projects on time and within budget has been a cornerstone of our agency's successes. She has a keen understanding of brands and clients, which translates into an fantastic strategic vision. Her ability to anticipate client needs and develop effective marketing strategies has consistently resulted in successful campaigns. Florentine is a true team player, earning the respect and admiration of both our creative and technical departments. Her collaborative approach and positive attitude foster a dynamic and supportive working environment." and "Florentine a marqué le département marketing de la CGN en le structurant, et en favorisant une vraie synergie et cohésion entre les services. Sa personnalité enthousiaste et dynamique, son management bienveillant et responsabilisant et son écoute, font d’elle un véritable leader inspirant. J’ai particulièrement apprécié son soutien et sa compréhension des enjeux digitaux mais aussi son challenge régulier des outils mis en place avec une forte orientation business, sans pour autant négliger la valeur de marque."