Florey Chan Email & Phone Number

1) Planning: Strategic planning of brand development and business expansion2) Retail Leasing: a) Planning of good trade mix and execute leasing activities to achieve corporate target b) Explore new shop locations and keep good relationship with landlords for brands expansion plan 3) Property Management: Lead mall management team to ensure quality is always meet and exceed corporate standard 4)Project Management: Plan and execute all renovation project for shopping mall and shops managed under Lab Concept 5)Marketing and Promotion: a) Connect and out reach different brands, products and opportunity to help driving traffic and brand awareness b) Design and execute sales driven and customer experience marketing programmes

-Formulate and implement strategic marketing, advertising and public communications plans-Prepare client proposal and presentation according to different marketing trend and different times -Source and negotiate related contracts for event and exhibition venue, advertising partner, production houses, sales and property management consultant -Act as project manager to oversee cross-functional parties involved in the project and provide solution to problems to ensure project proceeding at timely manner -Coordinate and prepare sales material including sales video production, design and production of advertising poster, image brochure, sales kits, advertisement and banner etc. -Coordinate media interest and to ensure promising brand exposure at tactic level

38/F Cosco Tower

1 )Responsible for building development from planning to sales of groups' new development and second hand properties sales.- Building design planning- Flat Mix and layout planning - Marketing and PR coordination - Showflat and sales office planning and operation- Talent hiring - Liasion with bank for mortgage - Sales strategic planning- Budgeting and budget monitoring- Procurement 2) Preparing for first and second hand sales launch- Liaise for production of legal and sales documents- Coordinate and lead for preparation of DMC , assignment plan and agreement plan - Price setting - Agent sales briefing - Sales marketing material preparation - Managing sales office and showflats - Liaise with banks for buyer mortgage offer and market update - Conduct market research - Handle customer complaints - Co-ordinate handover of property after sales - Coordinate for property management issues 3) Responsible for builidng renovation projects: - Coordinate with PM for tendering - Tender analysis - Project Procurement - Facility planning - Attend project and site meeting for on-going problem solving4) Leasing - Repsonsible for groups' shop leasing from marketing, price setting , price negotiation, contract negotiation, handover coordination and document preparation, coordinate for property management issues and on going tenant relationship management- Oversesing Business Center leasing, facility management, budgeting and marketing5) Event Planning and organization - Event concept - Logistic- Sourcing- Venue Planning - Guest list and invitation arrangement - Sourcing PR service and management 6) New business developement direction -Explore new business opportunities, research, plan, budget and execute

Mini Hotel Central And Mini Hotel Causeway Bay

Central: 183 Rooms (Economy Hotel) Causeway Bay: 98 Rooms (Boutique Hotel) - Responsible of the project from initial planning to completion stage - Project quality assurance and property quality control - Design and execute business structure plans - Setting up operation system, procedure and policies - Work with construction team, designer, and consultants to comply FS and BD rules and regulations for granting of hotel license - Facility procurement including security system, IT and IS deployment - Budget planning and controlling - Building and leading operation, credit and accounting, sales and marketing team - Market positioning and brand building Key achievement: - Transformed serviced apartment operation and commercial building to hotel operation - Successful opening of Mini Hotel Central in March 2012 with promising performance at average occupancy over 95%

Apartment O Causeway Bay

- Lease negotiation and tenancy management - Formulate, develop and implement marketing and PR strategies - Relationship building with corporate and property agents - Property quality control and management - Budget planning and controlling - Building and maintaining tenant relations Key achievement: - Area maximization by creating extra rental area and layout modification- Increased occupancy from 30% to 100% - Implementation of dynamic pricing strategy and achieved 50% rental increment - Diversifying business source, from 100% agent business to 50% agent business and 50% direct business. Saved 50% commission expenses- Modified leasing model from short term to 2 years term for promising income and reduced renovation and advertising expenses- Re-allocation of marketing resources and saved 6 digits on wrong marketing tools

Solo Office Tst

Leasing Officer - Solo Office (Business Centre / shops) - Handling of leasing and tenancy matters - Formulate, develop and implement marketing strategies - Hands on project management for expansion including layout plan design, feasibility study and renovation - Budget planning and controlling Key Achievement: - Design and set-up of business model with profitable result leading to continuous expansion

Melbourne And Macau

- Player development - Client relationship management to maximise returning trips - Player profile monitoring and maintenance - Identify potential VIP players and expand VIP player sources and list - Valuation of members gaming habits and turnover performance for improvement of sales and marketing strategy planning- Closely work with VIP events design and execute VIP events and promotions to capture potential patrons - Training of new staff and building of new VIP team when Crown first opened in Macau in year 2007

Bachelor Of Hospitality Management, Marketing And Management

Advanced Diploma In Hospitality Management, Marketing And Event Management