Fernando Florez Email and Phone Number
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Born in Ushuaia, Argentina, now living in the Silicon Valley, I'm a restless, proactive, and goal-oriented executive, with extensive experience driving business-growth strategies in the technology industry. I started my career in the Marketing field, to land early in the technology industry, where I built my path creating relationships that boost companies' results. If I have to choose a turning point as a professional, I'd pick the chance I had to lead Lander’s - a Making Sense holding company - M&A process in the San Francisco Bay Area. Since then, I’ve been fully dedicated to generating Partnerships between Making Sense and our entire Partners’ ecosystem. Currently in charge of overseeing the company’s business development strategy and building strategic partnerships to help our partners increase their business valuation by embracing Digital Transformation processes. I am also focused on providing significant advice to Private Equity firms pre and post-investment in technology-enabled companies.
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Chief Revenue Officer (Cro)Making Sense Llc Jan 2020 - PresentPalo Alto, Ca, UsResponsible for driving the company's revenue growth by developing and executing a comprehensive sales strategy that aligns with the company's overall business objectives. Leads the Sales, Marketing and Communication teams in all the activities and processes creating revenue for the company. Responsibilities include:Create the overall Sales and Marketing strategy based on the company's goals and KPIs.Ideate, plan and implement sales processes that will drive revenue growth and increase market share.Hire, train, lead and mentor the sales team to ensure their success.- Work closely with the executive team and others to create and communicate the company’s vision and then transform that vision into a long-term growth strategy.- Research, analyze and identify new strategies to approach new markets and opportunities.- Monitor and improve client engagement and overall customer experience.- Advise the company’s CEO and board with regards to market forecast, business opportunities and client engagement. - Provide regular reports on sales performance and revenue growth.
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Head Of Strategic PartnershipsMaking Sense Llc Jul 2015 - Jan 2020Palo Alto, Ca, UsI am responsible for leading the strategic partnerships at Making Sense, international technology company offering end-to-end UX-focused software product development.My goal is to develop successful relationships, reach beyond traditional media campaigns, and discover new ways of leveraging strategic partnerships through mutual benefits.I'm currently looking for startups, UX agencies, startups, accelerators, VCs and universities looking to partner in some way in the software and UX fields.
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Board AdvisorViallion Aug 2022 - Present -
Board AdvisorDoppler - Email, Automation And Data Marketing Jan 2021 - PresentSan Antonio, Texas, Us -
Marketing ManagerLanderapp Jan 2013 - Aug 2015San Mateo, California, UsAs Marketing Manager of LanderApp. My main responsibilities were:- Develop and manage online media buying strategies to acquire traffic and optimize for both awareness and direct response campaigns.- Build marketing plans that incorporate media outlets, direct buys, creative, remarketing, co-branding and additional methodologies to reach prospects.- Collaborate with the internal creative services team to create banner and landing page designs that correctly position our brand and product.- Work with segment managers to actively test and optimize banner-to-landing page user experiences (Copy, offers, layout, imagery etc) to improve lead performance.- Review and analyze reports, draw insights from data including, but not limited to trending analysis, ROI analysis, creative testing by channel and campaign. In order to accomplish that I lead a team that includes copywriters, community managers, designers and developers. -
Community ManagerMaking Sense Llc Mar 2012 - Jan 2013Palo Alto, Ca, UsAs Making Sense Community Manager, my first responsability was to represent the company by actively driving, growing and managing Making Sense's community, building healthy relationships with community power users and influencers, and engaging directly with users, online and offline.
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Sales AssistantMci Group Jul 2011 - Dec 2011Geneva, Ch
Fernando Florez Skills
Fernando Florez Education Details
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Stanford University Graduate School Of BusinessStanford Entrepeneur Leaders Program -
Universidad Caece Mar Del PlataAnd Applied Communication
Frequently Asked Questions about Fernando Florez
What company does Fernando Florez work for?
Fernando Florez works for Making Sense Llc
What is Fernando Florez's role at the current company?
Fernando Florez's current role is Chief Revenue Officer at Making Sense LLC.
What is Fernando Florez's email address?
Fernando Florez's email address is fe****@****oup.com
What is Fernando Florez's direct phone number?
Fernando Florez's direct phone number is +121080*****
What schools did Fernando Florez attend?
Fernando Florez attended Stanford University Graduate School Of Business, Universidad Caece Mar Del Plata.
What are some of Fernando Florez's interests?
Fernando Florez has interest in Social Services.
What skills is Fernando Florez known for?
Fernando Florez has skills like Online Marketing, Social Media, Marketing Communications, Digital Marketing, Social Media Marketing, Public Relations, Marketing, Landing Page Optimization, Communication, Business Development, Marketing Strategy, Strategic Partnerships.
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