Fernando Florez Email & Phone Number

Palo Alto, Ca, Us

Responsible for driving the company's revenue growth by developing and executing a comprehensive sales strategy that aligns with the company's overall business objectives. Leads the Sales, Marketing and Communication teams in all the activities and processes creating revenue for the company. Responsibilities include:Create the overall Sales and Marketing strategy based on the company's goals and KPIs.Ideate, plan and implement sales processes that will drive revenue growth and increase market share.Hire, train, lead and mentor the sales team to ensure their success.- Work closely with the executive team and others to create and communicate the company’s vision and then transform that vision into a long-term growth strategy.- Research, analyze and identify new strategies to approach new markets and opportunities.- Monitor and improve client engagement and overall customer experience.- Advise the company’s CEO and board with regards to market forecast, business opportunities and client engagement. - Provide regular reports on sales performance and revenue growth.

Palo Alto, Ca, Us

I am responsible for leading the strategic partnerships at Making Sense, international technology company offering end-to-end UX-focused software product development.My goal is to develop successful relationships, reach beyond traditional media campaigns, and discover new ways of leveraging strategic partnerships through mutual benefits.I'm currently looking for startups, UX agencies, startups, accelerators, VCs and universities looking to partner in some way in the software and UX fields.

San Antonio, Texas, Us

San Mateo, California, Us

As Marketing Manager of LanderApp. My main responsibilities were:- Develop and manage online media buying strategies to acquire traffic and optimize for both awareness and direct response campaigns.- Build marketing plans that incorporate media outlets, direct buys, creative, remarketing, co-branding and additional methodologies to reach prospects.- Collaborate with the internal creative services team to create banner and landing page designs that correctly position our brand and product.- Work with segment managers to actively test and optimize banner-to-landing page user experiences (Copy, offers, layout, imagery etc) to improve lead performance.- Review and analyze reports, draw insights from data including, but not limited to trending analysis, ROI analysis, creative testing by channel and campaign. In order to accomplish that I lead a team that includes copywriters, community managers, designers and developers.

Palo Alto, Ca, Us

As Making Sense Community Manager, my first responsability was to represent the company by actively driving, growing and managing Making Sense's community, building healthy relationships with community power users and influencers, and engaging directly with users, online and offline.

Geneva, Ch

Stanford Entrepeneur Leaders Program

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication