Flor Treviño Frey Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Saint Paul, Mn

Saint Paul, Mn

Member of the Strategy & Marketing Development team (SMD), a leadership development program that operates at the center of the company as an internal marketing and business development consultancy. As part of 3M Business Development, Marketing, & Sales organization, strategists provide leadership and innovative thinking across 3M's 25+ divisions working on marketing and business development projects that include marketplace assessment, integrated planning, strategy development, and execution & measurement.

Bloomington, Indiana

• National Society of Hispanic MBAs Scholar and fellowship recipient• Project Management Professional (PMP) certification, October 2014• Vice president of Professional Development for Kelley Association of Women MBAs• Faculty selected member of Consumer Marketing Academy; Worked with global CPG firm to perform a consumer market analysis within the frozen meals category. Developed strategic recommendations to grow top line sales by revitalizing the product-level brand and targeting a new consumer segment.• Globase 2014: project co-leader for consulting engagement focused on improving organizational behavior within rural development NGO in northern India.• Study Abroad 2015: Santiago, Chile

San Francisco Bay Area

As an Experience Commercial Leadership Development Program associate within the Retail Finance division of GE, I managed strategic marketing projects for both internal and external clients, including:Competitive Benchmarking | Specialty Retailer Client• Performed benchmark intelligence analysis of retail industry consumer credit card portfolios for a $14B specialty retailer client.Project Management | Specialty Retailer Client• Built go-to-market project plan for credit card program value proposition redesign and mass card re-issue for clothing and accessories retailer client.Consumer-Facing Marketing Campaign | Specialty Retailer Client• Launched marketing campaign to increase awareness of consumer cardholder benefits. Worked with creative agency to develop key messages aligned with VOC.Channel Strategy Optimization | GE Industrial Business Client• Developed quantitative and qualitative framework to determine optimal sales channel coverage strategy for $5B Oil & Gas Measurement & Controls business.

Greater Minneapolis-St. Paul Area

Founded innovative yoga studio committed to making the health benefits of yoga accessible to all. Created unique pay-what-you-can business model and marketing strategy. Supervised staff of 30 and five-member leadership team.

Led day-to-day operations and strategy for PEI, an IT start-up firm with a mission to add transparency and efficiency in the M&A space through a proprietary online database of corporate finance deal firms found at www.peiservices.com.

Austin, Texas Area

Managed marketing, communications, PR, and media relations for 25-county region. Promoted in 2006 as youngest department director.

Austin, Texas Area

Led fundraising for Austin-metro region. Secured exclusive sponsorships with Target, Clear Channel, and Astra Zeneca. Met and exceeded financial goals.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Activities and Societies: Association of Women MBAs

Education record

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Activities and Societies: Society of Professional Journalists Print Journalism major and Spanish minor, Dean's List recipient, staff.