I'm responsible for planning, executing and optimizing the B2B paid media campaigns for the business areas Tissue, Tobacco and the venture FactoryPal to grow the digital order intake, working with my colleagues in the group-wide Digital Marketing & Content hub in Berlin and Porto. I'm reporting to the VP Growth Marketing.

Körber Digital builds user-centric Software-as-a-Service products that increase manufacturing efficiency worldwide and offers solutions for the different Business Areas of Körber to master the digital transformation. I'm responsible for planning, executing and optimizing the B2B paid media campaigns for the business areas in the Körber group to grow the digital order intake, working with my colleagues in the group-wide Digital Marketing & Content hub in Berlin and Porto. I'm reporting to the VP Growth Marketing.

ToolTime is a Software-as-a-Service solution that helps craftsmen tackle all administrative tasks of their business. As Performance Marketing Lead, I was responsible for all paid online marketing activities, the website content, and the landing pages. My task was to deliver high-quality B2B leads for the Sales Team. I reported directly to the CEO.Responsible for the marketing staffing plan.Implementation and maintenance of the web tracking infrastructure.Generating Marketing Channel Reports together with the BI-Manager for the CEO.Managing Google, Facebook and Outbrain Campaigns.Create & test high performing creatives and website content in collaboration with the Design & Product Team.Conversion Rate Optimization: testing different strategic landing pages approaches.

Wantedly Inc. is a Japanese recruiting and employer branding platform listed on the TSE. Wantedly is the "LinkedIn for Millennials in Japan". As Head of Marketing, I reported directly to the Country Manager, and I was responsible for user and customer acquisition, user and customer retention, public relations, community management, and the development of an international marketing analytics platform in Domo for the countries DE, SG and HK. So far, the marketing team was able to bring 10,000 users and over 100 companies in Germany to the platform. I was in charge of two employees and one working student. My areas of responsibility were the definition of brand positioning and tone of voice for the German market, the development and optimization of the Google ads campaigns B2C and B2B (search and app) and the Facebook campaigns, creation of a content marketing and SEO strategy and also the implementation of CRM and retargeting strategies to increase the retention rate.

Viessmann is a family business founded in 1917 that develops and manufactures heating technology products as well as industrial and cooling systems. I was part of the digital transformation team of Viessmann Digital GmbH (Branded as VC/O), which was founded in 2016. As one of the first members of the digital marketing team, I reported directly to the Head of Digital Marketing and the Head of Insights & Media. I helped to develop the B2C marketing (brand and lead marketing) and to implement Adform.My areas of responsibility were:Set-up and optimization of Google and Facebook campaigns as well as native advertising campaigns with increased focus on retargeting .Responsible for the integration of Adform (DMP and DSP) and the development of the programmatic brand and lead campaigns.Assistance in the integration of the BI tool Applicata and preparation of the first in-depth ROI analyses.

The Sparkassen Finanzportal is the digital agency of the Sparkassen (Savings Banks). I was responsible for the online media budget of the Berliner Sparkasse amounting to € 1.2 million. I reported to the Director of Online Sales and Director of Marketing at Berliner Sparkasse. My areas of responsibility were:Planning and implementation of digital campaigns for Berliner Sparkasse in the fields of SEA, GDN, Facebook ads and native advertising.Optimization of Adwords campaigns with the help of intelliAd bid managerCreation of a detailed ROI report for the optimal use of the media budget and for the fulfilment of the KPIs.

Käuferportal (now Aroundhome) was founded in 2008 by Robin Behlau and Mario Kohle and is currently valued at € 140 million. The platform mediates local specialist companies that sell and install products such as kitchens, stairlifts and windows. In my position as Team Lead I reported directly to the CEOs Robin Behlau and Mario Kohle. My areas of responsibility were:Budget responsibility of 2.5 Mio.€Responsible for a gross margin of over 1 Mio. €I was in charge of five employees and one working student.Opening up new growth areas in display marketing by expanding native advertising campaigns and introducing Facebook ads (+100% gross margin per week).

Expansion and support of native advertising networks and retargeting campaigns at Google, Criteo and Sociomantic (KPI & ad optimisation). The result was an increase in the gross margin of over 100%.Budget responsibility of 350,000 € per yearCreation of reports for the Head of Online Marketing as well as the C-Level.Teach and instruct the online marketing trainees.

Google Display Network - Change of campaign structure and testing of various bidding tools as well as KPI and ad optimizationBudget responsibility of 250.000 €Creation of reports for the Head of Online Marketing as well as the C-Level.Teach and instruct the online marketing trainees.

Management and optimization of AdWords campaigns (Search and GDN).Budget responsibility of 250.000 €Reporting to the Head of SEA & Chief Revenue Officer (CRO)Project "Geotargeting": responsible for ZIP code targeting in Google AdWords and improvement of the ZIP code targeting tool in cooperation with BI and IT.

Management and optimization of AdWords campaigns (Search and GDN).Budget responsibility of 120.000 €Reporting to the Head of SEAProject "Geotargeting": responsible for ZIP code targeting in Google AdWords and improvement of the ZIP code targeting tool in cooperation with BI and IT.

Online Marketing

Project Management for infrastructure & innovation projects in the new eastern states of Germany