Florian Borne Email and Phone Number
The marketing strategy of companies, brands, and their products is a very interesting and captivating subject in my opinion. What choices to make? Which targets? What budget? ... So many questions to answer, far from being obvious 🤔That's how I have been accompanying independents, SMEs, and start-ups in the implementation of a strategy ♟️But then why me? 🤷♂️Having had several experiences with small structures, I know their main brakes to development and how to accompany them in the best possible way by putting a coherent and affordable strategy in place 🧪Moreover, being in master Marketing and Strategy of innovation, many subjects approached in courses (Business Model, Innovative Project, Financing of innovation...) allow me to apprehend at best the innovation and to manage at best its success👨🎓Interested? Do not hesitate to send me a message
Intermarché
View- Website:
- intermarche.com
- Employees:
- 43736
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Chargé Marketing Boissons Non AlcooliséesIntermarché -
Chargé Marketing Epicerie SaléeIntermarché Jun 2024 - PresentFrance -
Chargé Marketing Produits Boisson (Alcoolisées Et Non Alcoolisées)Intermarché Jan 2024 - Jun 2024Bondoufle, Île-De-France, FranceAux côtés d'un Chargé de marques, au sein de j’ai garanti le pilotage et le déploiement des boissons MDD d’Intermarché:Alcoolisées -Vins, champagnes, mousseux-SpiritueuxNon alcoolisés :-Bières et cidres-Jus de fruits-Softs-EauxMes principales missions sont :-Participer à l'élaboration et à la réflexion de la stratégie de marque du périmètre sur l'ensemble des 4P-Analyser les performances chiffrées de la marque, proposer des plans d'actions correctifs, en assurer le suivi grâce à divers outils (Nielsen, Kantar, outils internes ...)-Participer au développement produit de nos marques/Innovations (Benchmarks, veille, études des tendances et des potentiels...)-Coordonner le travail et la motivation des différents partenaires externes (agences de packaging, fournisseurs) et internes (service packaging, qualité, achats, usines, communication...)-Assurer le suivi créa branding & packaging (brief, design, coordination agence...)-Animer les marques via la communication interne et externe-Participer au développement des activations Marketing : drive, échantillonnage, jeux... -
Marketing Strategy And Communication ConsultantAgence Borne Sep 2022 - PresentSaint-Etienne Et PériphérieAfter my internship at Zenibul, we continued our excellent understanding and collaboration in the form of a customer relationship. Since I support start-ups, SMEs, and Independents in their communications (website, social networks, prospecting..) and their brand strategies. -
Market Gardener'S AssistantFamily Business Jul 2016 - Feb 2024VillevocanceFor several years I have been supporting my grandmother in her agricultural production business: vegetables and plants.The tasks are wide from production to sales:-Planting-Harvest-Sorting-Washing-Market preparation-Sale on the marketThis experience was a great introduction to business management and how to meet customers' needs.
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Marketing Research ManagerPôle Circuits Courts Terre D'Envies - Cegar Apr 2023 - Jul 2023Bourg-En-Bresse, Auvergne-Rhône-Alpes, FranceCarrying out a quantitative study of 12 producer stores belonging to the Terre d'Envies CEGAR association. My internship took place as follows: -Literature review and modification of the questionnaire deployed in Grand-Est -Selection of participating stores -Collection of physical and digital data (711 respondents) -Analysis and presentation of individual and collective reports. The course was concluded with the production of one report per store, and a collective report on all respondents in the region. Some stores were even more eager to receive an oral report directly on site. -
Communication OfficerZenibul Mar 2022 - Jul 2022Roche-La-Molière, Auvergne-Rhône-Alpes, FranceThe Zenibul company allowed me to put into practice all the theories seen in class and deepen my skills in marketing and communication.My role was to increase the company's activity by setting up prospecting and communication campaigns. Through communication, I had to make this young company and its innovative offer known.My main missions consisted in :-The management of social networks, the website-The creation of graphic supports (videos and flyers), of content for the social networks-The implementation of a prospecting campaign in connection with communication -
Content ProducerFiverr Oct 2020 - Feb 2022Saint-EtienneTogether with a friend, I launched the freelance CerrianB on Fiverr. We offer resumes, cover letters and PowerPoint presentations to our clients.Feel free to have a look at the attached link
Florian Borne Education Details
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Business/Managerial Economics -
Marketing
Frequently Asked Questions about Florian Borne
What company does Florian Borne work for?
Florian Borne works for Intermarché
What is Florian Borne's role at the current company?
Florian Borne's current role is Chargé Marketing Boissons Non Alcoolisées.
What schools did Florian Borne attend?
Florian Borne attended Institute Of Business Administration Saint Etienne, Iae Saint-Etienne.
Who are Florian Borne's colleagues?
Florian Borne's colleagues are Sandra Decherf, Kismati Arifani, Jacinta Machado, Zohra Mimnat, Andhuimati Said, Jelliti Islem, Pauline Desnoyers.
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