Florian Craanen Email & Phone Number

Toulouse, Fr

Toulouse, Occitanie, France

Coordination of the APAC region industry partnerships for international PCR congresses

Paris Area, France

Head of BtoB and BtoC communication strategies:• Creation of all sales supports in French and English• Set up of the editoral calendar (blogs, social networks) and supervision of all online and offline content• Conception of the internet site and SEO coordinator• In charge of Google Ads and all natural or paid referal• Creation and update of all the company's social media accounts (Facebook, Instagram, LinkedIn...)Head of product creation (family friendly cultural and manual experiences for North-American families traveling with their children to Europe)• Competitive intelligence and family travel tend analysis in each destination• Partnership setup with local suppliers, price negotiations and quality control• Creation of all game booklets for childrenBtoB sales support• Trade show attendee (ILTM, Virtuoso Travel Week…) and road show organisation in the USInplication in the strategic decisions of the company• Sales, marketing and communication strategies• Recruitment, team management and problem solving (crisis such as terrorist attacks, Yellow Vests Movement, strikes)

Paris

Co-fondateur• Création de la société et du concept (profiling client pour proposer le meilleur de Paris selon les envies de l’utilisateur)Directeur de la Rédaction• Sélection des partenaires offrant des produits touristiques de qualité• Supervision et écriture du contenu en anglais et français• Gestion du référencement naturel SEO• Analyse des performances de chaque page et de la satisfaction client

France

Promotional Items purchasing from China for key clients in France (L'Oréal, LVMH...)

Paris, France

Textile specialist within the French division of PF. Textile activity coordination between suppliers and clients in France. Enhance the company’s “textile specialist” image by giving clear and personalized advice, guaranteeing unbeatable prices and a perfect service.- Coordinate all activities in France, from pro-actively determine the new clothing trends to the coordination of all transportation from Asia to France.- Product merchandising and pricing in a highly competitive market.- Develop and conduct seminars/ workshops and give presentations to the French sales team for a better understanding of textile and give the tools to win important deals;- Develop tools and work on communication to give PF Concept a textile expert image, and coordinate all events and promotions to help reach that goal;- Determine the distribution channels or sales methods to successfully implement new products or concepts.- Provide a professional follow up of all textile orders and inquiries;- Advise clients in order to propose what is best in terms of quality and retail price.

Shanghai, China

Coordinate all activities and operations in the textile department between the factories in China, Bangladesh, and Turkey and the sales offices in Europe, specifically:- Coordinate and supervise teams in Asia and provide brand and marketing directions to teams in Europe to ensure the best service and product delivery to clients while maintaining great relationships with factories in Asia- Analyse new trends and develop new products to anticipate or reply to customer demands in Europe- Strategic factory sourcing and negotiation in Asia, Bangladesh and Turkey to reach the best quality at the most competitive rate, in the shortest production time possible.- Develop and conduct seminars/ workshops and give presentations on the textile world to PF offices in Europe, as well as develop new products and product sales programs.- Set up new efficient work and communication methods within the company for a smooth running business and reach higher profitability.

Shanghai, China

Manager of the office in China for promotional wear - including jackets, shirts, T-shirts, polos - for the advertising needs of multinationals, such as Coca Cola, Renault, Repsol, and Heineken:- Coordinate all the Chinese activities of the company;- Negotiate prices with local factories to give the clients the best value for money;- New trend analysis and provide client counselling to improve their products and profitability;- Source new products and new factories in China to give new items to clients at the best prices, while keeping a close eye on the factory’s social compliancy.- Provide product merchandising and pricing as well as implement the most successful marketing / distribution of the products.- Manage the office and the team (employees, legal issues, financial issues…)

Angola

Interview of local top political and economical figures in order to gather information for business reports published in USA TODAY (Greece) and FORBES MAGAZINE (Angola). Advertisement space sales (approx. 40 000 USD for a one page ad)

Thailande

Design and creation of tours in South East Asia: prospection, negotiation with local service providers (hotels, restaurants, guides…) for big European tour operators (Jet Tours, Pacha Tours, Lastminute.com…). In field coordination for big VIP groups. Management of a 4 person team (Thai and European staff).

Esce, Logistics , International Finance, Diplome De L'Esce

6 Months at the UIBE (University of International Business and Economics) in Beijing, China, to study Mandarin and Chinese Culture.

Chinois (Mandarin)

Apprentissage de la langue Chinoise (Mandarin) + cours de Marketing et culture Chinoise

Education record