Florian Fermin Email & Phone Number

Berlin, Germany

Product Marketing Manager of two AAA projects- The Savings Articles, serving as supplementary blog content, and the Voucher Category Pages, clustering the coupon codes:• Successfully led the launch of the two projects in the top five markets, and published twelve monthly articles for the Savings Articles,• Identified market opportunities to drive traffic and ROI,• Worked closely with main stakeholders, and created specific toolkits, insights and training for them, • Planned clear product roadmap.Product management- For key products and tools used internally by the local operations teams: • Led product requirements and communication alignment, collaborated with main stakeholders to assess future product release. Team Lead Marketing Manager- Of the UK’s marketing team:• Identified growth opportunities, plan and execute market and customer research, and supporting on the optimization of the campaigns (SEO, SEA, design). - And led the Influencer Marketing team for Germany:• in delivering successful strategies, media plans, and budgets for each marketing campaign. Uncovered innovative lead generation, awareness and relationship-strengthening tactics.

• Managing the UK’s marketing team on data analysis, market research, and marketing campaign optimization.• Managing the Influencer Marketing team for Germany by putting together strategies, plans, and budgets for each marketing campaign. Whilst monitoring important metrics such as reach, impressions, engagement rate, conversions and traffic to our pages.• Managing and supporting the local campaign managers of France, Germany, Netherlands, and Nordic countries.• SEO Optimization by measuring and analysing the performance data from Google Analytics, Google Search Console, Ahrefs and other channels.

Région De Munich, Allemagne

• SalesForce Champion – Set up the tracking solution for the marketing campaigns.• WordPress consultant and expert.• French editorial consultant of the team.• Updating the design and content of our Black Friday and Cyber Monday domains.• Supporting the Product Manager on the Black Friday White Labels project.• Coordinating the launch of a reviews portal from scratch.

• Community management using social networks and email marketing.• Managing the intranet by setting up new topics, designs and content updates. • Organizing events like annual training, seminar, convention and conferences.• Participating in cross-cutting projects by coordinating and monitoring action plans.

London, Royaume-Uni

Internship in a start-up which is a Leadership ‘Laboratory’ focused on developing emerging leadership and dedicated to new models.My main missions were the community management, updating the website on WordPress, creating brochures for a new business and making some analyses on Google Analytics.Working tools : Wordpress, Photoshop, Indesign, Illustrator, Office, Imovie etc...

London, Royaume-Uni

Internship in a start-up specialized in customized accommodation research in London. My tasks were the community management, doing some marketing analyses and creating infographies and brochures for B2C and B2B.Working tools : Wordpress, Photoshop, Indesign, Illustrator, Office ...

My internship was in the “Rosedeal” team, which is the coupon platform of the company and my missions were: • Managing three brands/retailers by scheduling and establishing their sales.• Benchmarking deals’ websites in France.• Developing the commercial balance sheet for the first half of 2013. • Making suggestions for improvement in the “Rosedeal” market.Working tools: Office Suite, Rosedeal Backoffice, other tools specific to the company

Études musicales et panels visant à l'amélioration des programmes radios du groupe.

Benchmark et maquette pour améliorer site existant

Master'S Degree, Management Information Systems, General

specialised in management, digital marketing, and entrepreneurship

Bachelor'S Degree, E-Marketing & Communication

E-marketing & Communication, online business strategy, web analytics, entrepreneurship & business development, CMS management