Florian Graf Email & Phone Number

Dedicated owner of Pricing leading a cross-functional team of pricing experts

Leading a team of up to 5 direct reports and +20 dotted line reportsResponsible for Strategy Definition, Operational Planning, Portfolio Management and Cross-Product Projects for 3 Tech Business Units: Pricing Platform, Traffic Platform and Economics & Experimentation (with +250 FTEs)Executed large projects end-to-end with dependencies across +20 teams and C-level exposureProgram leadership for a company-wide program to onboard the Zalando Group on customer lifetime value framework with successful completion of the first stage of the product development process

Leading a team of up to 10 project managers, strategic developers and analysts in the Pricing Platform Product organizationOwner of order economics program driving pricing product improvements with incremental profits of+€35mn annuallyCompleted discovery for a machine learning product to enable commercial pricing to make informed investment decisions by eliminating decision-making based on heuristicsEstablished PMO pillar in product organization responsible for the portfolio management across Pricing Platform (with +100 FTEs)

Leading a team of up to 25 pricing managers with responsibility to sync local and global pricing strategies with the Zalando Group StrategyWeekly trading optimization (discounting and incentives) to manage performance and management of competitive price positioningDefining requirements to further improve algorithmic pricing products for product as a stakeholder

Dedicated owner for competitive pricing product (including customer research with a team of 2 managers)Designed and deployed greenfield competitive pricing product maximizing price perception (via KVI approach) from problem definition to execution Sourced and onboarded external competitive data provider

Leading a team of 7 analysts steering +€400mn in revenuesKey role in the implementation of a new revenue management forecasting system (PROS Revenue Management)

Revenue optimization (demand steering and pricing fare structure) responsible for +€100mn in revenues