Florian Hartfelder Email & Phone Number

We deliver targeted strategies that don’t just boost numbers; they transform brands into industry leaders by creating lasting experiences that forge brand loyalty and keep customers coming back for more.

Online

• Wrote portfolio of code for quantitative trading algorithm, turning $330k into $16.8M in 6 months; Performed backtests to reduce curve fitting (Monte Carlo simulations, data permutations/sampling, walk-forward optimization, etc.)• Started gaming/AI cryptocurrency-focused strategies 10/11/23• Provided start-up capital, conducted market research & technical analysis, executed trades• Day-trading strategies increased account size 131% 05/17/17 – 05/22/18

Greater St. Louis Area

• Conducted product/market/competitor research, determining product viability & marketing strategy• Built social media following from 0 to 15k+ in three months• Grew sales to $2.2M+/year• Scientifically increased conversion rate (CRO), average order value (AOV) and customer lifetime value (LTV) by using Google Optimize/Hotjar by creating A/B tests and making data-driven decisions• Designed products/packaging, sourced them from China and maintained the supplier relationships; Managed inventory levels in USA/China while successfully navigating the global COVID-19 pandemic, shipping restrictions and customs to make sure 50k+ worldwide orders were sent and delivered on time• Hired & managed a fully remote, globally located team of 13 - including a CFO; Adapted to various time zones & cultures, building a streamlined process to launch four new products per day• Set up customer support center (email, live chat, etc.), increasing customer satisfaction by 77.78%• Generated 200+ customer reviews on most products, resulting in a conversion lift of 251.20%• Exited Aug. 2021

Fayetteville, Arkansas Area

• Peer-elected for the securities purchase/sale within a $1.3M large-cap blend/core portfolio, while remaining compliant with the Trustees’ stated investment objectives and risk tolerance• Presented as part of a seven-student team at the world’s largest student-run investment fund competition (IX Quinnipiac G.A.M.E. Forum); As an undergraduate, helped win both the Graduate Value and Growth Portfolios - the only time Walton College has won two awards simultaneously• Prepared option contract strategies to add income, prevent loss, and exit positions

Greater St. Louis Area

• Conducted “top-down” research on Africa, Southeast Asia, and India• Researched and generated reports on blockchain and artificial intelligence

Fayetteville, Arkansas

• Peer-elected for the management of a $5M fixed income portfolio on behalf of Arvest Bank • Contributed to the management of fixed income components of the University of Arkansas Foundation account ($4M), TNG account ($250k), and Rebsamen Trust ($1.2M) associated with the Garrison Financial Institute

Fayetteville, Arkansas

• Served on a three-person team as a mentor and resource for 102 residents• On-call supervisor for up to 1,079 residents among 3 residence halls, acting as main contact for residents and administrators• Ensure health and safety of residents as well as compliance to University of Arkansas policies

Greater St. Louis Area

• Used their proprietary strategy to locate entries/exits for a $300M+ portfolio• Helped formulate an investment course for use by Washington University in St. Louis• Leveraged knowledge of LinkedIn to facilitate client growth for senior advisor

Greater St. Louis Area

• Located mutual funds using clients' financial goals, willingness and ability to take risk• Supported fund selection with investment reports generated using Morningstar Direct• Utilized LinkedIn to expand senior advisor's business

Greater St. Louis Area

• Represented various name brands (General Mills, Nabisco, Stone Ridge, GoodnessKnows) • Organized marketing events to engage potential customers and promote products• Trusted with company card to purchase materials for use during events

Fayetteville, Arkansas

• Researched and developed new products for a student-run business grossing over $75k annually• Coordinated paid quantitative research via the Behavioral Business Research Lab and conducted focus group interviews to assess consumer interest and satisfaction• Provided a budget & pro-forma statements to produce prototypes; Spent less than approved for

Greater St. Louis Area

• Consulted with home owners regarding AT&T U-Verse Home Services (landline, television, high-speed internet)• Quickly earned customers' trust and entrusted with sensitive information• Placed orders with AT&T Call Center