Florian Hartfelder Email and Phone Number
Built a multi 7-figure B2C Shopify e-commerce brand with $17.34, a laptop and the desire to build something great.After years of wrestling with the complexities of effectively delegating marketing efforts, I was tired of agencies that promised the world but failed to deliver meaningful results and lacked a genuine connection to my brand.As a true entrepreneur, I didn’t see challenges – I saw opportunities. I recognized an unmet need in the market and that’s how Entegage was born – out of a genuine desire to revolutionize the e-commerce landscape.My mission is clear: to spare fellow entrepreneurs the headaches I experienced. I'm dedicated to equipping businesses with strategic insights, data-driven solutions, and a team of industry-leading experts who truly understand the nuances of the e-commerce ecosystem.With Entegage, you’re not just a client; you’re a fellow entrepreneur, backed by my unwavering commitment to your success. Elevate your business and rewrite your success story with the guidance of a CEO who’s been in your shoes, faced your challenges, and emerged stronger than ever.Welcome to Entegage, where our founder's past becomes your roadmap to a brighter future.In addition to Entegage, I am capitalizing on my unique combination of formal education, real-world experience and passion for helping others by collaborating with businesses to reach their full potential. I have a portfolio of investments that include quantitative trading algorithms, cryptocurrencies and real estate.
Entegage
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CeoEntegage May 2023 - PresentWe deliver targeted strategies that don’t just boost numbers; they transform brands into industry leaders by creating lasting experiences that forge brand loyalty and keep customers coming back for more. -
Quantitative & Cryptocurrency Portfolio ManagerHartfelder Capital May 2017 - PresentOnline• Wrote portfolio of code for quantitative trading algorithm, turning $330k into $16.8M in 6 months; Performed backtests to reduce curve fitting (Monte Carlo simulations, data permutations/sampling, walk-forward optimization, etc.)• Started gaming/AI cryptocurrency-focused strategies 10/11/23• Provided start-up capital, conducted market research & technical analysis, executed trades• Day-trading strategies increased account size 131% 05/17/17 – 05/22/18
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Founder, Chief Executive OfficerTrndsttr Llc Jan 2019 - Aug 2021Greater St. Louis Area• Conducted product/market/competitor research, determining product viability & marketing strategy• Built social media following from 0 to 15k+ in three months• Grew sales to $2.2M+/year• Scientifically increased conversion rate (CRO), average order value (AOV) and customer lifetime value (LTV) by using Google Optimize/Hotjar by creating A/B tests and making data-driven decisions• Designed products/packaging, sourced them from China and maintained the supplier relationships; Managed inventory levels in USA/China while successfully navigating the global COVID-19 pandemic, shipping restrictions and customs to make sure 50k+ worldwide orders were sent and delivered on time• Hired & managed a fully remote, globally located team of 13 - including a CFO; Adapted to various time zones & cultures, building a streamlined process to launch four new products per day• Set up customer support center (email, live chat, etc.), increasing customer satisfaction by 77.78%• Generated 200+ customer reviews on most products, resulting in a conversion lift of 251.20%• Exited Aug. 2021
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Head Of Technical Analysis & ExecutionRebsamen Trust Portfolio Aug 2018 - May 2019Fayetteville, Arkansas Area• Peer-elected for the securities purchase/sale within a $1.3M large-cap blend/core portfolio, while remaining compliant with the Trustees’ stated investment objectives and risk tolerance• Presented as part of a seven-student team at the world’s largest student-run investment fund competition (IX Quinnipiac G.A.M.E. Forum); As an undergraduate, helped win both the Graduate Value and Growth Portfolios - the only time Walton College has won two awards simultaneously• Prepared option contract strategies to add income, prevent loss, and exit positions
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Finance InternOppenheimer & Co. Inc. May 2018 - Aug 2018Greater St. Louis Area• Conducted “top-down” research on Africa, Southeast Asia, and India• Researched and generated reports on blockchain and artificial intelligence -
Portfolio Manager, Corporate Investment-Grade Bond AnalystArvest Fixed Income Securities Fund Aug 2017 - May 2018Fayetteville, Arkansas• Peer-elected for the management of a $5M fixed income portfolio on behalf of Arvest Bank • Contributed to the management of fixed income components of the University of Arkansas Foundation account ($4M), TNG account ($250k), and Rebsamen Trust ($1.2M) associated with the Garrison Financial Institute
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Resident AssistantUniversity Of Arkansas Jan 2017 - May 2018Fayetteville, Arkansas• Served on a three-person team as a mentor and resource for 102 residents• On-call supervisor for up to 1,079 residents among 3 residence halls, acting as main contact for residents and administrators• Ensure health and safety of residents as well as compliance to University of Arkansas policies -
InternGatewood-Spalding Wealth Management May 2017 - Jul 2017Greater St. Louis Area• Used their proprietary strategy to locate entries/exits for a $300M+ portfolio• Helped formulate an investment course for use by Washington University in St. Louis• Leveraged knowledge of LinkedIn to facilitate client growth for senior advisor
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Intern - Beaman TeamNorthwestern Mutual May 2017 - Jul 2017Greater St. Louis Area• Located mutual funds using clients' financial goals, willingness and ability to take risk• Supported fund selection with investment reports generated using Morningstar Direct• Utilized LinkedIn to expand senior advisor's business -
Brand Ambassador And PromotionsInteractions Marketing Jun 2016 - Jun 2017Greater St. Louis Area• Represented various name brands (General Mills, Nabisco, Stone Ridge, GoodnessKnows) • Organized marketing events to engage potential customers and promote products• Trusted with company card to purchase materials for use during events -
Student ParticipantInnovation Lab Jan 2017 - May 2017Fayetteville, Arkansas• Researched and developed new products for a student-run business grossing over $75k annually• Coordinated paid quantitative research via the Behavioral Business Research Lab and conducted focus group interviews to assess consumer interest and satisfaction• Provided a budget & pro-forma statements to produce prototypes; Spent less than approved for
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At&T U-Verse Sales ConsultantPic-Six Llc. Jun 2015 - Aug 2015Greater St. Louis Area• Consulted with home owners regarding AT&T U-Verse Home Services (landline, television, high-speed internet)• Quickly earned customers' trust and entrusted with sensitive information• Placed orders with AT&T Call Center
Florian Hartfelder Education Details
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3.86 Cumulative Gpa (4.0 In Finance)
Frequently Asked Questions about Florian Hartfelder
What company does Florian Hartfelder work for?
Florian Hartfelder works for Entegage
What is Florian Hartfelder's role at the current company?
Florian Hartfelder's current role is We generate stable and rapidly growing profits for e-commerce brands, done for them by industry-leading experts who comprehend the intricacies and connections within their business..
What schools did Florian Hartfelder attend?
Florian Hartfelder attended University Of Arkansas - Sam M. Walton College Of Business.
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