-Performance Marketing strategy & execution-E-Commerce & Direct to consumer growth-Growth hacking-AdTech optimization-AI & automatization-Data analysis & attribution

-Creating a Direct-to-Consumer Premium Brand-Business development-Supply chain management

-Lead for all performance marketing channels-Responsible for team, agencies & budget-Management of Adtech, Attribution & Personalization projects

- Coaching in SEA, SEO, Social media marketing, UX- Development of a holistic E-Commerce strategy and value proposition- Process optimization with focus on agile frameworks

- Setup of attribution and budget allocation framework - Strategic planning of digital growth campaigns across EU and US

- Interim Lead of E-Commerce department- Responsible for Omnichannel Marketing, Analytics & Attribution, Performance, Marketing, Webshop- Strategic Planning & Execution of Omnichannel Marketing Transformation

- Lead of the Online marketing team and UX / Website team - Financial and personnel responsibilities for 10 team members and medium 7 digits budget, reporting directly to CEO- Strategic planning and execution of the ecommerce / omnichannel vision- Responsible for setting up 2 cross-functional teams from scratch- Responsible for the relaunch of the new website / webshop- Established a lean UX & CRO process- Established a landingpage optimization process which lead to a increase of 400% YoY in paid traffic

- Lead of the Online marketing team- Financial and personnel responsibilities for 5 team members and medium 7 digits budget, reporting directly to CEO- Strategic planning and execution of the omnichannel vision- Responsible for setting up teams & tec from scratch- Responsible for growth hacking- Implemented Social Media, SEA, Display, Retargeting, Content marketing- Implemented Omnichannel marketing & measurement- Implemented fully automatized reporting & measurement system

- Lead of the performance marketing team and UX/Website/Content team - Financial and personnel responsibilities for six team members and 7 digits budget, reporting directly to CMO- Strategic planning and execution of growth targets- Responsible for setting up the performance marketing team from scratch- Implementation of the following channels: App, Social Media, Display, Retargeting, Content marketing, Email marketing, Affiliate marketing, Programmatic Buying- Achieved an increase of 300% in SEA revenues and established SEA as major revenue channel- Established a fully automated data driven SEA, SMM, Retargeting, App marketing process

- Responsible for App marketing and product management of the iOs and Android app- Conception and UX Design a new iPad app - Responsible for ASO (App SEO), App SEA and Display marketing- Achieved over 2 Mio. App Installs and an increase of 400% in app revenues by growth hacking

- Responsible for setting up the Online Marketing Framework - Responsible for UX Design of the Website relaunch - Setup of Adtec (Channels, Tracking, Measurement) - Consultation on SEO, SEA, Social Media, Retargeting, Email marketing

- Consultation on App marketing strategy- Consultation on social media and measurement

- Responsible for setting up the Online Marketing Framework- Setup of Adtec (Channels, Tracking, Measurement)- Responsible for SEO, SEA, Social Media, Retargeting

- Responsible for the Team Setup and Project management- Responsible for the UX Design of the Taphouse App

- Responsible for setting up the Online Marketing Framework- Responsible for Website relaunch- Setup of Adtec (Channels, Tracking, Measurement)- Responsible for SEO, SEA, Social Media, Retargeting