• Brand positioning by storytelling• Generating attention and reach, gain more leads• Developing, coordinating, and implementing the content marketing strategy• Content pieces, text creation & social media

• On-/offline marketing activities for artificial intelligence applications, e.g. guided selling, customer insights, intelligent process automation, predictive maintenance, data analytics based on aggregated data and natural language processing• Defining a marketing strategy for the promotion of AI based solutions• Sales enablement through AIDA: Attracting attention, inspiring interest in products and services, nurture consumer desire and taking action to to turn consumers into active… Show more • On-/offline marketing activities for artificial intelligence applications, e.g. guided selling, customer insights, intelligent process automation, predictive maintenance, data analytics based on aggregated data and natural language processing• Defining a marketing strategy for the promotion of AI based solutions• Sales enablement through AIDA: Attracting attention, inspiring interest in products and services, nurture consumer desire and taking action to to turn consumers into active customers Show less

• Digital Marketing Manager, editor and communications manager (Volkswagen brand)• Digital strategy• Product ownership website www.vw.at• Analytics / tracking• SEO/SEA• Personalization & Behavioral Based Offering• Overall responsibility social media• Online ads / native & programmatic advertising • CRM, e-mail & content marketing• Online sales• Consumer interaction management / customer journey

• Responsible for the support of the models Fox, Polo, Scirocco• Organising, managing and implementation of product specfic events• Strategic targets for advertisement and communication • Decision, managing and support of cooperation requests• Creation and production (e.g. cataloges, folder, price lists)• Internet presence of the Volkswagen models• Content creation for customer magazine and other print media• Analysis and observation of competitors (markets… Show more • Responsible for the support of the models Fox, Polo, Scirocco• Organising, managing and implementation of product specfic events• Strategic targets for advertisement and communication • Decision, managing and support of cooperation requests• Creation and production (e.g. cataloges, folder, price lists)• Internet presence of the Volkswagen models• Content creation for customer magazine and other print media• Analysis and observation of competitors (markets, monitoring, strengths-weaknesses analysis, organisation of the competitor database etc.) Show less

• Promotion, improvement and market penetration of the mobility guarantee with the aim of increasing the effectiveness and reaching a customer loyality tool superior to competitors• Service, marketing, advertisement• Development, quality control and utilisation of the towing network • Internet and internal / external communication• In charge of the call center• Complaints management, legal issues

• Technical writer• Lecturer • Marketing manager

Technical and scientific employee at IAV GmbH (Ingenieurgesellschaft Auto und Verkehr), division 'Otto engine'• Text production und text analysis• Measuring data analysis: data capture, data fusion, data mining and visualisation• Creation of compendiums, handouts and reports• Corrections and translations• Test and transportation drives (e.g. Volkswagen Phaeton, Touareg, Golf R)

• Online editing, division 'Software' and 'Computer & Videogames' • Writing of teaser, articles and interviews• Creation of internet pages in HTML/XML• Data base creation and maintenance • Support of the editorial planning

• Development and description of business processes from a didactic perspective• Information system management• Creation of abstracts, essays and analysis• Internet research