Led the sales department across all DACH sales channels, including Consumer Electronic Stores (Retail), Buying Groups, Hypermarket, Online, System Houses and Distribution. I strategically realigned and implemented the Go-To-Market approach, focusing on revenue, market share, and profitability

Led sales to Consumer Electronic Stores and Buying Groups in Germany and Austria. I established and directed a field sales team, achieving a multiplication of revenue and market share. I additionally coordinated internal sales efforts across all European countries where MediaMarktSaturn is operational

Oversaw sales to Ingram Micro on a European level (Pan Euro), managing and coordinating sell-in, inventory and sell-through

Assumed complete sales responsibility for the consumer storage product category in Germany and Austria, spanning online, retail, B2B DMR, and distribution channels

Restarted business with Amazon, multiplied the revenue and established a strong, long-lasting and mutually beneficial business relationship

Led the successful launch of a new product line in DACH, developed and executed a channel sales strategy, involving distribution, online and value-added resellers as well as consumer electronic stores (Retail)

Managed sales in B2C and B2C, grew revenue and customer relationship at key Online (E-commerce), Mailorder, Catalog and DMR accounts in Germany, Austria and Switzerland

Managed sales in B2B, grew revenue and customer relationship at Key Mailorder, Catalog and DMR accounts

Managed sales and customer development in the German system house and value-added reseller channel

Military service at the air force base in Penzing