Florian Pitout Email & Phone Number

Paris, Fr

Monaco, Monaco Principality

Holographic communication solutions, events organisation and holistic well-being offer in a place like no other overlooking at the PrincipalityThe 3 pillars of Naumachia Events Monaco allow a wide answer to BtoB and BtoC customers.

Consulting in strategic brand building, lifestyle brand expansion strategies and licensing developments support. Specialized in consumer products Extended Play collaborates with a strong network of selected partners to propose a global answer to brands needs. From strategy developments, design, apparel & accessories productions to retail activations and digital ecosystem management as well as assets production, our transparent approach allow brands to pick and choose the services we offer through our partners with one single objective: customer growth and satisfaction.

Boulogne-Billancourt Area, France

Crewe, Royaume-Uni

- MarketingManagement of the boys brands Cars, Planes, Hot Wheels and launch of a new outdoor brando Definition of the annual strategic plan in respect of the European framework Discussion and sharing with the Business Unit Lead to define a local strategic line for the year Choice and argumentation about the annual product line Work on the product prices to fit the French market specificityo Execution of the strategic plan Definition of our media plan in collaboration with a media agency Brief of communication and event agencies to ensure the best execution of our PR plan Definition of the retail operational plan in collaboration with the sales team o Follow up of the strategic plan Analyse market research and sales data Definition of corrective actions if needed Share best practices of local successful initiatives with the European team- Financeo Management of the annual budget- Managemento Management of a trainee in collaboration with the team

- Saleso Reach and development of the turnover o Development of the commercial relationship with the sector’s clients (Hypers, toy specialists, wholesaler…) o Proposition of improvements between the field and the headquarters- Managemento Management of two merchandisers during the fall period

- MarketingManagement of Polly Pocket, Monster High and Disney Princesses brandso Definition and realization of the 2012 annual strategic plan o Follow up of the execution of the strategic plan- Financeo Management of the 2012 budget (3.7 Million €)- Managemento Management of a brand manager assistant

- Marketingo Definition of the European synergy strategy with the marketing and medias directorso Conception of marketing operations with the park’s official partnerso Management of the advertising spaces in the park dedicated to Synergy partners - Financeo Responsibility of the 500K€ synergy budget- Coordinationo Best practices sharing with our European countries and internal divisions

- Marketing / Events Managements o Analyse licence market research and analysis of the commercial operationo Participation in the organisation of local, national and pan European events- Saleso Identification, Prospection and follow up of new Disney products retailers- Coordinationo Agendas management

Master 2, Commercial Strategy - Speciality In Marketing

Licence 2, English