Florian Saint Aimé Email & Phone Number

Ville De Paris, Île-De-France, France

Image Management : - Ensuring image consistency of all produced content while adapting it depending of the needs and the asset produced . Making sure to have a similar and coherent image approach on all various channels. - Unfold and extend the brand DNA and its seasonal take on smaller content productions.- Proposing creative solutions on the articulation of the brand DNA with unexpected problematics and briefs in collaboration with creative director. - Overseeing and checking… Show more Image Management : - Ensuring image consistency of all produced content while adapting it depending of the needs and the asset produced . Making sure to have a similar and coherent image approach on all various channels. - Unfold and extend the brand DNA and its seasonal take on smaller content productions.- Proposing creative solutions on the articulation of the brand DNA with unexpected problematics and briefs in collaboration with creative director. - Overseeing and checking post production treatment in the roll out of content for campaigns, collaborations, social media content and licensing (retouching, layout, cropping, editing, etc..)- Event coordination and creative development. Ensuring a proper translation of the launch & campaign creative directions into an efficient and impactful event design.Brand diversification : - Reviewing and ensuring the quality of all content produced for special projects and collaborations (Amber Valetta, Cara Delevigne, Kenneth Ize, Carine Roitfeld...) or co-brandings (L'Oreal Paris & Professionel, Rowenta, Puma, Toyota, Woolmark Company, Zalando, Farfetch...)- Development of the hospitality division of the brand. Supporting on finding angles of infusing the brand DNA and Karl’s legacy into interior design projects. (The Karl Lagerfeld hotel in Macau, Karl Lagerfeld Villas in Marbella...)Legacy and editorial : - Editorial development of the brand image and DNA. Finding balance between commercial and aspirational brand message on a daily basis. - Social media content planning and editorial content strategy development in close partnership with head of digital.- Supporting press department in the briefing of all their needs a making sure they have access to all the necessary content to negotiate and secure press coverage.- Archive research, curation and negotiations for editorial purposes and ensuring a strong link between the brand and its legacy. Show less

Ville De Paris, Île-De-France, France

Content creation : - Campaign 360 content production briefs for organic & paid social, newsletter, KARL.COM, Press, PR. - Collect company stakeholders’ assets requirements ahead all seasonal content productions to conceive 360 creative briefs.- Work closely with creative teams on the creation of industry benchmarks and creative moodboards.- Partner closely with with the licensing team to ensure an image consistency on all content produced for license partners & co brandings… Show more Content creation : - Campaign 360 content production briefs for organic & paid social, newsletter, KARL.COM, Press, PR. - Collect company stakeholders’ assets requirements ahead all seasonal content productions to conceive 360 creative briefs.- Work closely with creative teams on the creation of industry benchmarks and creative moodboards.- Partner closely with with the licensing team to ensure an image consistency on all content produced for license partners & co brandings (Puma, L’Oreal, Aubade, Rowenta, Toyota, etc..). Follow up of all assets development and approval process within co-brandings. - Management of the roll out of seasonal creative direction on license partners content creation and production for main campaigns on several categories : Menswear, footwear, eyewear, jewellery, perfume, homeware, beachwear, hospitality...Content creation, production and coordination :- Set-up briefing meetings with in house creative teams & freelances.- Partner closely with e-commerce & buying teams to align on product availabilities and priorities ahead shootings.- Assist Head of image on pre/post-production phases and during shootings.- Production of lookbook, campaign and social shootings. Budget holding and bookings of all crews.- Coordination of all stakeholders in the post production process (retouching, editing, layouts…)- Responsible for creative assets ‘quality check, feedbacks and approval by all parties.Event production : - Project management of major brand events such as the “Tribute to Karl” event or the “Karl x L’Oreal” launch party. - Participate in conception and creative direction of each events. Briefing and follow up with event agency or vendor involved. - Overseeing the set up of seasonal events such as press days, cocktails, business presentations. Show less

Région De Paris, France

- Communications and daily missions around the luxury brands of the House of Tai Ping ground : Tai Ping, Edward Fields & La Manufacture Cogolin. - Press relations / reporting.- Marketing and PR tools developments : product shootings, campaign imagery, leaflets, website, branded stationery, event communications tools, social media posts. - Update of the House of Tai Ping website and all the brands it includes.- Shoot and PR event production and coordination. - Launch strategy… Show more - Communications and daily missions around the luxury brands of the House of Tai Ping ground : Tai Ping, Edward Fields & La Manufacture Cogolin. - Press relations / reporting.- Marketing and PR tools developments : product shootings, campaign imagery, leaflets, website, branded stationery, event communications tools, social media posts. - Update of the House of Tai Ping website and all the brands it includes.- Shoot and PR event production and coordination. - Launch strategy & key messaging definition, collection naming. Show less

Région De Paris, France

- Design of the full visual identity of "L'Académie Lyrique" for its 2015 summer festival (10y anniversary), around the "Or du Rhin" opera of Wagner.- Development of all collateral for digital and print usages such as : Website, social, banners, leaflet, OOH, Posters, flyers, branded wine GWP...- Participated to the design and execution of the scenography of the Opera.- Graphic design execution and creation of production files. - Back and forth with printers & production… Show more - Design of the full visual identity of "L'Académie Lyrique" for its 2015 summer festival (10y anniversary), around the "Or du Rhin" opera of Wagner.- Development of all collateral for digital and print usages such as : Website, social, banners, leaflet, OOH, Posters, flyers, branded wine GWP...- Participated to the design and execution of the scenography of the Opera.- Graphic design execution and creation of production files. - Back and forth with printers & production companies. Show less

Région De Lyon, France

- Pattern and designs research for the Rose Carbone brand SS15 collection. - From moodboards to full roll out of collection print category. - Back and forth with printers.

Master 2 (M2), Mkv - Innovation, Design & Luxury

Master 2 (M2) Fashion And Textile Innovation., Textile Design

Bachelor Of Arts - Ba, Textile Design

Baccalauréat Arts Appliqués, Design And Applied Arts.