Florian Boehm Email & Phone Number

Panama City, Panama

adidas Latina America, S.A., Panama City , PanamaCategory Management Football, Panama City, PanamaCategory Manager/Sr. Merchandising Manager, Go-To-Market FootballObjective: Developing a sustainable and profitable growth strategy for adidas LAM football to secure its leadership position NS /market-share throughout Latin America by implementing holistic Go-To-Market plans across the marketing mix and product ranges KPIs: Achieve target net sales and standard margin, range efficiency across the multi-market LAM (Argentina, Brazil, Andina, CAC, Mexico), and a positive brand net promoter scoreKey tasks & responsibilities: Co-responsibility for the biggest category of adidas LAM in 2014 and a growth rate of +30% vs pyPeople management and influencing skills: Manage LAM Football Team across Sales and Marketing consisting of 5 Country Category Managers (dotted line)Acting as the regional ambassador for adidas Football LAM towards all external and internal stakeholders and as a key link to global functions such as GTM Director Foot-ball, BU Football, Global Brand Marketing Football and Global SpoMaProviding competitive product ranges that support and build the brand image and also meet the target consumers’ needs through a segmented customer & (distribution) channel approach e.g. Ltd. Edition Vault Series in football specialty stores and enhanced sportManage LAM P&L for specialty business (Vault Series) and develop and execute a retail and Ecom strategyCross-functional: Liaising and collaborating closely with all LAM Market organizations of each country: Managing Directors, Sales Teams, i.e. Sales Directors, Key Account Managers, Field Reps, Brand Activation Directors, Account Marketing, Field Sales Teams and externally with BuyersOverseeing and managing the LAM Football Marketing Plan to ensure 360° Integrated Marketing Communications, Retail, PR, Digital and Social and secure each channel´s specific needs

Herzogenaurach, Germany

adidas Group, Licensing Mgmt. & Marketing Co-operationsObjective: Oversaw and manage all global, regional and local distribution partners and agencies of adidas licensed product which is sold in specialty distribution channels, distributors´own retail and Ecom amongst othersEnsured that adidas’ global licensees ( Coty, Fossil, Sennheiser, Silhouette are fully aligned with the adidas’ Brand direction and implemented a joint category vision Managed and built effective business relationships with the licensee at all levels of its hierarchy; developed strong negotiation skills in politically difficult situations with licenseesCross-functional: Informed and interacted with adidas stakeholders regularly about licensee’s activities; i.e. working constantly together with both Performance and StyleBuilt and executed a Strategic Business Plan for Licensees and DistributorsMWB: Budget Management for Advertising Agencies and DistributorsStrong concept and 360° Marketing expertise: Made use of integrated marketing and web 2.0 channels across all disciplines to promote adidas Body Care and ensured Media Plans are aligned to convey one global consistent brand message to the consumerAgency Experience: Worked closely with TBWA, Sid Lee, iris and Y&R on various pro-jects such as website, briefings for shoots TVCs & Print Campaigns Beachvolleyball, Run-ning and FootballSports Marketing: Responsible for approving the licensee’s sports marketing activities together with our Global Sports Marketing department at global and local levelsOn set/shoot experience: Managed and attended several adidas Sports Marketing asset shoots together with the adidas player and Brand Communications Football manager to promote adidas Body Care mostly with football assets, including P. Cech and Z. Zidane

London, United Kingdom

L Oreal United KingdomAssistant Brand & Product Marketing Manager Lancôme Fragrances for the UK marketManaged the P&L and all elements of the brand marketing budget mix, proposed the pricing strategy and conducted monthly review meetings with FinanceCross-functional: Worked closely with project teams and different departments, e.g. logistics to provide input into the forecasting system and ensured sufficient stock from factories Gained people management experience by managing Interns and Graduate TraineesDealt with external below-the-line (BTL) agencies to develop account specific Point of Sale (POS) material for each launch that were customized to each key account’s / retailer’s needsas Boots, Debenhams, Selfridges and Harrods and internally to other departmentsInvolved in managing the media budget for TV, Press and Online with Zenith OptimediaAnalysed and tracked the effect of the biggest Media campaign on Hypnôse; top 5 Share of Voice (SOV) of female fragrances in the UK in December 2006 2005 – 2006 L’Oréal, Management Trainee Program in Marketing, London, UK Management Trainee Marketing, Lancôme Marketing and Prestige & Collections Fragrances SalesWorked on roll-out of Viktor & Rolf’s designer fragrances into a selective distribution and enjoyed success in trade marketing by creating POS material for retailers; contributed to place Armani Code and Diesel Fuel For Life amongst top 10 male fragrances in the UK and worldwide

Duesseldorf

Schwarzkopf & Henkel, International Brand & Product Marketing, Düsseldorf, Germany Assistant International Brand Manager, InternshipResponsible for New Product Development (NPD) of the fashion hair-colouration brand Live/Brillance. Wrote new product concepts, prepared photo shoots for new product ranges; created POS presentations for Trade Marketing

Santiago De Chile, Chile

Beiersdorf Nivea S.A. ChileExecuted local marketing activities for Nivea-subrands, in close co-operation with HQ

Sydney, Australia

3 month Internship, Scholarship German Academic Exchange Service (DAAD)Created a strategy for brand building and an insurance competitor analysis

Singapore

Allianz Management Asia Pacific, Strategic Business Development, Singapore Marketing & Sales InternConducted market research on distribution channels (specialty and commercial)

Master’S Degree, Business Administration And Management, 3.7 Of 4

International University in Germany & Bond University, Qld., Australia BA (Hons) in Business Administration, Major in International.

High School, Abitur, 1.7 ( 1 = Excellent , 6 = Fail)