• Spearheaded the development of the web app client, which now drives 75% of monthly active users (MAUs) and has been pivotal in increasing user retention and engagement.• Streamlined product development cycles through the implementation of a scalable design system and product management frameworks, reducing design debt and improving team efficiency.• Partner with Engineering to evaluate feature feasibility and determine optimal project sequencing by identifying prerequisites, prioritizing system improvements, and managing tech debt reduction, while addressing both short- and long-term business needs.• Lead product feature prioritization, discovery, and design, delivering high-impact features that align with business objectives and improve customer experience.• Established a customer feedback loop that increased NPS score by 80 points in one year, achieving a 200% improvement in user satisfaction and surpassing industry benchmarks.

• Lead the development and execution of strategic planning activities, resulting in new partnerships, increased customer satisfaction and improved business growth.• Develop pricing strategy, negotiate deal terms for B2B contracts: major contributor to bringing the company to revenue with 4x YoY revenue growth.• Identified a new revenue stream opportunity and negotiated a strategic partnership that generates 30% of total revenue and has significantly expanded the product user base.• Drove implementation of first in-house business analytics and introduced methods to reduce product development cycles by 50%.• Identify, evaluate and prioritize new product initiatives, go-to-market strategies and operational improvement projects.

• Developed fundraising strategy, coordinated valuations and ran deal process, raising over $7M, bringing first VC investors and leading to the company’s participation in the Disney Accelerator.• Built processes and all financial systems from scratch, and managed all FP&A activities, tax compliance and investor reporting.

• Coordinated the audit of the 102 North-American stores. Performed detailed statistical analysis of store KPIs and P&L drivers and made recommendations that improved data collection and profitability at the fleet level.• Revamped FP&A processes by developing automated KPI reporting tools that provided the CFO and senior leadership with actionable insights, improving strategic decision-making speed and accuracy.

• Led the conception and development of new corporate headquarters: hired and managed the cross-functional project team (8-12 people), overseeing design and technical development from concept to completion.• Developed and administered capital budgets (up to $230M) and preliminary project schedules. Performed risk analysis, cost estimates and value engineering on a daily basis to optimize design and reduce costs (ended 7% under budget on $230M project).• Led client relationship and ensured project operations were in compliance with design specifications, timeline and under budget.