Head Of Marketing Advisory
CurrentLeading a team of six, I develop together with my team data-driven digital multi-step marketing campaigns along the sales funnel from awareness to loyalty with a focus on selected key markets, target groups and topics and advising internal customers on marketing-relevant issues.Marketing advisor for management board and senior management as well as direct report to the CMO and member of the marketing leadership teamDeveloping and executing the marketing strategy according to the business plan for Switzerland and EuropeTopic and team leader for Marketing Advisory, demonstrating leadership and ensuring ongoing development of employeesActing as a marketing manager for marketing campaigns (planning, executing and debriefing) for Advisory, focusing on selected key markets, target groups, topics and client needs, with a special focus on Deals/M&A.Campaign leader for digital marketing assets like direct mailings and nurture campaigns via Salesforce Marketing Cloud, website creation (including) SEO/SEA and social media strategy plus events and sponsorship engagements, Coordination with different external providers, PR & Communications, Brand Management, digital agency (social media, SEO, SEA, CMS) and creative agency (graphics, multimedia)Managing, controlling and reporting on achievement of objectives (KPIs) for marketing activities conducted, including full budget responsibility, to ensure sales orientationAt PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with over 327,000 people who are committed to delivering quality in advisory, assurance and tax services. PwC Switzerland has over 3,380 employees and partners in 14 locations in Switzerland and one in the Principality of Liechtenstein.
