24S.com is LVMH’s e-retailer, delivering luxury goods to 130 countries and featuring a shared loyalty program with Le Bon Marché.- Targeting definition and deployment of cross-channel campaigns, lifecycle programs (re-purchase, birthday), and loyalty programs, along with the implementation and analysis of A/B tests.- Review and streamlining of processes for ad-hoc CRM campaigns, resulting in an 80% increase in weekly email campaign output from 2020 to 2024, with the implementation of variable content and personalization.- Migration from Adobe Campaign to Braze and integration of multiple CRM tools (Early Birds, Tinyclues, Batch), including requirements definition, data flow management, proof-of-concept validation through A/B testing and ROI calculations, and team training.- Ad-hoc analyses to support decision-making.- Primary CRM team contact for GDPR compliance, data flow management, customer satisfaction, best practices, and deliverability issues.

I am part of the team dedicated to Nissan Europe (D2NA).- Integration, test and deployment of cross-channel CRM campaigns (e-mail, mail and SMS) for 23 countries via Adobe Campaign- Deployment, then management of after-sales programs- Analysis and follow-up of KPIs, creation of decision-making tools (via Excel VBA or automatic e-mail reports)- Segmentation, targeting and workflows creation. Technical advisement regarding the feasibility of new projects.- Best practices communication.

Forgigs is a platform aiming to facilitate interaction between music artists & concert venues- Creation of the prospective customer database then definition of a business developement process in order to optain «promises of use» - Definition of the strategic orientations with partners and stakeholders

- Follow-up, preparation and management of worldwide cross-channel CRM campaigns (email & in App push notification) : --> a) Brief to internal teams (copywriting, visual and data teams), integration and deployment --> b) After successful TV spots in Germany, german market focused campaign for retention and conversion- A/B Testing, segmentation and targeting on the marketing platform "Cabestan"- Post-campaign analysis and reports (KPIs : opening, reactivity, clic, and conversion rate) - Study on the newsletter openers' satisfaction (comparison of the users' behavior between different key market countries)- New campaign elaboration (digest, welcome pack, birthday email)

- Follow-up, preparation and management of direct marketing mailing campaigns for "Fnac Adherent One" members : brief with the advertising agency, call for tender, printing quality control- National coordination of christmas special sales & events in the shops.- Took part of the emailing campaigns within the email marketing platform "Neolane/Adobe Campaign"

- Preparation and management of the commercial operation, working closely with marketing team and distributors- Management of the website within an internal CMS- Benchmarking and competitive watch- Development of the offer for the niche market (children, latino and african music)

- Management of the social media accounts - Facebook, Twitter, Linkedin and Youtube- Reporting on the users and/or followers' engagement- Writing and editing articles for the corporate blog- Competitive watch and market research on how to develop the french crowdfunding market

- Direct call to the journalists- Writing of press release- Media watch and writing of summary note for the executive teams of our clients (ex: Carrefour)