Florian Geri Email & Phone Number

Paris, Fr

Paris Et Périphérie

Netinshape is a digital marketing agency. Our mission is to help companies to leverage the best of digital technology to boost their business. - Search Engine Optimization (SEO)- Search Engine Advertising (SEA)- Content Marketing- Inbound Marketing- Web design : user experience (UX) - user interface (UI) - website structure- SEO trainingCustomer Reference : Welcome Surf Shop, Camfil, Arteum, Domiserve, Surfshop Kiel, Obbi.fr, Makassar, COD4IS, Zoom Up, My Little Train, MC Factory, Bodysculptor, The Treep.

Ville De Paris, Île-De-France, France

Search Engine Optimization - Master 1400 students trained

Région De Paris, France

Member of the French Executive Committee.Comfort Keepers, a Sodexo brand, is a leading provider of quality in-home senior care. Presence in US, Canada, Europe, Australia, Brazil and Singapore.> Map and develop a 3 year digital strategic plan for the EU market> Drive & implement digital marketing within local marketing teams across Ireland, UK, France and Norway> Define tracking processes and oversee implementation of digital analytics> Define global KPI metrics. Measure and drive results> Management of the EU digital marketing teams and agency relationships> Oversee SEO, SEA, display, social media, content strategy> Oversee GDPR compliance

Boulogne-Billancourt Area, France

Member of the Executive Committee.Amelis, a Sodexo brand, is a leading provider of quality in-home senior care in France (B2C / B2B2C).> Provide guidance and lead the brand & marketing strategy > Build brand awareness and positioning, Identify marketing segments> Overseeing digital marketing strategy (SEO - SEA - SMO – SMA – Affiliate Marketing - Emailing)> Ensure coherence and consistency in corporate messaging and branding across all communication channels> Competitive intelligence & Benchmarking> Manage Marketing Budgets> Overseeing content marketing strategy (Lead nurturing)> Implement Data Collection Strategy (CRM / Inbound Marketing) > Build client’s acquisition strategy via the different digital channels / media (owned, earned, paid)> Team / Unit Management> Data Analysis & Reporting au CEO> Define the main business goals and monitor KPIs / ROI optimization> DPO – compliance to GDPR=> Results : Leads (+156%) / Turnover (+2.5M€) / Organic Traffic (+335%) / Prospects (x15)

Boulogne-Billancourt, Île-De-France, France

> Implement digital strategy plan (SEO / SEA / Newsletter / Affiliation / Retargeting / Social) > Develop sales via web marketing channels (leads acquisition)> Website & Blog revamp (wireframes, mockups) / Roadmap> Identification of the customer journey and personas / Conversion Rate Optimization (CRO)> User Experience (UX) and User Interface (UI) Optimization (Mobile & Desktop) / Heat Mapping > Implement content strategy & social media plan> Service and technical Providers Management (Web agency, SEO-SEA agency)> Community Management> Manage emailing campaigns > SEO Audit> Build dashboard reports (Leads & SEO)> Analyze and monitor results / ROI

Paris Area, France

> Sales force support> Market segmentation and data analysis of consumer behaviour> Identification of market share growth opportunities by product and customer type> Built dashboards for commercial decision making> Strategic recommendations to sales force> Took part in the negociation of a public contract with the French State

Paris Area, France

> Organised international golf competitions for major worldwide companies (BMW, Peugeot)> Ensured the organisation’s specifications are complied with.> Provided consulting solutions to the client in onsite brand enhancement.> Coordinated media relations and provide information needed for the event coverage.> Reported to the senior management team on sales knock-on effects.

Paris Area, France

Conducted an innovative project giving the sports industry professionals the opportunity to promote their products, services and events and create new business contacts through an online network: www.sportconvergence.com (similar to LinkedIn).> Performed a market research and defined the online and offline marketing strategy.> Built partnerships with major French sports organisations and companies.> Created and implemented communication and marketing campaigns generating 20 000 registrations to the network including 1 200 companies. > Selected and collaborated with external agencies and suppliers for the creation of the website and the production of commercial and communication brochures. > Wrote articles about sport business and translated the website in English.> Convinced many international brands to register to the network: O’Neill, IMG Sports Media, Lacoste, Shimano, Prince Sports, Ducati, Sony.=> Acquisition of 20 000 members=> 70K Fundings via funding competitions

Paris Area, France

> Conducted marketing audit analysis and delivered sponsorship consulting services to sport organisations aiming to draw new sponsors and generate additional revenues.> Provided strategic planning and event creation to public authorities. > Made recommendations to sport entities to value their assets and develop an efficient communication strategy.

Brighton, United Kingdom

> Assessed daily transport requirements contacting Europe wide hauliers, > Tendering loads and booking transport to meet these requirements. > Improved transport planning procedures and increased delivery success rate. > Negotiated best-cost transportation spot rates with hauliers on various lanes.

Mba Digital Management (Part-Time), Digital

Ranked N°1 by Eduniversal SMBG Master E-Business & Digital Marketing HTML, CSS, CMS (WordPress, Drupal) / UX and UI / Mobile Applications.

Master Of Arts - Ma, Marketing

Marketing Communications, Management, International Marketing, Marketing Strategy, Advertising, Market Research, New Product Development.

Ba, Business Administration