Whenever I travel in the world, I realize that the core ingredients for building sustainable tourism are always the same: finding a team of passionate community leaders sharing a common vision for prosperity, wealth and happiness. I truly believe that tourism is a "bottom up" - industry, where even small steps can make huge differences.My vision in life is to "move" people in emotion and geography and to make lives better by excellent and thoughtful hospitality services. As we live in an all accessible world with instant media amplification, we are challenged to build new strategies, policies and marketing tactics that we can apply on a "glocal" level. Tourism needs to be beneficial for the traveler, the destination and its local stakeholders while minimizing negative environmental impacts. Known as "The people industry", it has become the largest, most transparent and resilient industry in the world which allows countries to prosper and promote peace in the world. My goal is to elevate authentic brands in the travel and hospitality industry, building sustainable tourism for regions, states and countries involving local stakeholders, such as hotels, tour operators, airlines etc. Our challenge will always be to create the right balance of sustainability for destinations and connect them with their core audience. In a world of constant emerging technology we utilize, websites, social networks, videos, blogs, apps and now even virtual reality to tell a unique story.Specialties: Sustainable Tourism DevelopmentTourism MarketingBrand AssessmentCommunity Training and Team CoachingAdvertising Effectiveness & ROI CalculationSocial Media & Public RelationsWebsite and Lead GenerationTravel & Tourism Consumer ResearchVisitor Intention StudiesConversion StudiesEconomic Impact Analysis (EIA)Feasibility StudiesStrategic Planning