Florian Lüthi
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Florian Lüthi Email & Phone Number

Driving Exceptional Brand Experiences: Uniting Digital, Traditional, and Built Environments for 20 Years+ at Branchen Versicherung Genossenschaft
Location: Zurich, Switzerland 12 work roles 5 schools
1 work email found @brandcourage.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Current company
Branchen Versicherung Genossenschaft
Role
Driving Exceptional Brand Experiences: Uniting Digital, Traditional, and Built Environments for 20 Years+
Location
Zurich, Switzerland

Who is Florian Lüthi? Overview

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Florian Lüthi is listed as Driving Exceptional Brand Experiences: Uniting Digital, Traditional, and Built Environments for 20 Years+ at Branchen Versicherung Genossenschaft, based in Zurich, Switzerland. AeroLeads shows a work email signal at brandcourage.com and a matched LinkedIn profile for Florian Lüthi.

Florian Lüthi previously worked as Head of Marketing - Branding and Communications at Branchen Versicherung Genossenschaft and Partner/Director at Brandcourage. Florian Lüthi holds Online Course Certificate, City/Urban, Community And Regional Planning from Massachusetts Institute Of Technology.

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*@brandcourage.com
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Profile bio

About Florian Lüthi

Looking back, I feel that this story about 'brand experience' is somehow in my DNA. I'm convinced that the right brand experience is of the most important factors in any commercial interaction whether it is online or offline.I'm a Market Economist with over 19 years of experience in Branding, Marketing and Design; originally educated as an architectural draftsman and newspaper journalist.- Solid allrounder in all things branding and marketing, i.e. brand management, corporate identity and culture, design, marketing & communications, brand guardianship, etc.- Passionate in building the right "brand experience", whether it's through physical spaces, online/digital or through the customer service that one might expect- "Hands on" attitude in brand activation and events- Vast experience in project management, campaigns and budgeting- Strong sense of brand strategy and entrepreneurial thinking- Fluent in English and German; and conversational in French, Danish and Chinese (Mandarin)- Excellent communicator between Asian and Western cultures- Experienced negotiator and facilitator with a strong sense for tact and diplomacy- Over 18 years of life and work experience in AsiaI was born and grew up in Switzerland, but after having lived in various countries away from "home" I rather consider myself as one of those 'global citizens'.

Listed skills include Aviation, Helicopters, Flights, Commercial Aviation, and 26 others.

Current workplace

Florian Lüthi's current company

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Branchen Versicherung Genossenschaft
Branchen Versicherung Genossenschaft
Driving Exceptional Brand Experiences: Uniting Digital, Traditional, and Built Environments for 20 Years+
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12 roles

Florian Lüthi work experience

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Partner/Director

Brandcourage

Singapore

Brandcourage is the ideal partner for clients both large and small who understand that when it comes to successful branding, marketing and advertising solutions... a little courage goes a long way.

Jan 2013 - Dec 2020

Director - Business Development, Client Servicing

Mercury | Marketing & Communications

Singapore

Project Director for Audi Fashion Festival Singapore 2012 (www.youtube.com/watch?v=AoRb6obV65U); Business Development, Client Servicing, Marketing, Brand Activation, Events, etc.

Sep 2011 - Nov 2012

Group Head - Event & Branding

Avantgarde

Leading one of the 3 teams at Avantgarde Shanghai; in charge of 8 staff; budget and revenue control; project conception, preparation and execution (clients: Bacardi, Lufthansa, Credit Suisse, Nike, etc.)

Nov 2008 - Mar 2011

Account Manager - Event & Branding

Avantgarde

Project Management for clients such as Lufthansa, Nike, Credit Suisse, Arkema, McKinsey, etc. Execution of entire projects from strategy to conception and realization

Aug 2007 - Nov 2008

Freelancer

Branding, Design, Advertising, Events, etc.

Mar 2007 - Aug 2007

Marketing & Sales Director

Joergensen Associated

Shanghai City, China

Branding and Marketing solutions for Chinese and Western companies being active in the Chinese market

Aug 2005 - Mar 2007

Marketing & Communication Manager

Swiss Center Shanghai

Shanghai City, China

Supporting companies' Marketing needs in the Shanghai region; organization of events (e.g. Opening ceremonies, etc.); Project Manager for a Swiss governmental project (with the goal of attracting Chinese companies to invest in Switzerland); develop and maintain the corporate identity of the Swiss Center Shanghai, etc.

Jan 2003 - Jul 2005

Steward

Swiss International Air Lines

Zurich, Switzerland

This position served me to bridge the time between my travels and the begin of my Marketing studies in Denmark.I enjoyed the experience of a global lifestyle and the contact to the different people at many different locations.

Apr 2000 - Aug 2001

Journalist And Editor

Berner Oberländer

Spiez, Canton Bern, Switzerland

Mixture between daily journalism (writing stories) and editor duties; also photo-journalism.

Jan 1996 - Dec 1998

Architectural Draughtsman

P. Schenk Architects

Steffisburg, Switzerland

It was a position on vocational basis, meaning I learned the job for four years, while spending 2 days per week in school and 3 days per week in the architecture office.I gained insight in the house-building process, learned how to work very accurately, etc.

Aug 1992 - Jun 1996
5 education records

Florian Lüthi education

Online Course Certificate, City/Urban, Community And Regional Planning

Massachusetts Institute Of Technology

Activities and Societies: - Design and Technology for people-centric cities - The mobility revolution and urban robotics - The live-work.

Honours Degree, Marketing Economy, Communication, Etc.

International Business Academy - Kolding, Denmark

English Certificate, English

Australian College Of English (Ace) In Sydney, Australia

Regional Journalist, Daily Journalism

Media Education Center (Maz), Switzerland

Arch. Draughtsman, Architecture

Berufsschule Thun, Switzerland
FAQ

Frequently asked questions about Florian Lüthi

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What company does Florian Lüthi work for?

Florian Lüthi works for Branchen Versicherung Genossenschaft.

What is Florian Lüthi's role at Branchen Versicherung Genossenschaft?

Florian Lüthi is listed as Driving Exceptional Brand Experiences: Uniting Digital, Traditional, and Built Environments for 20 Years+ at Branchen Versicherung Genossenschaft.

What is Florian Lüthi's email address?

AeroLeads has found 1 work email signal at @brandcourage.com for Florian Lüthi at Branchen Versicherung Genossenschaft.

Where is Florian Lüthi based?

Florian Lüthi is based in Zurich, Switzerland while working with Branchen Versicherung Genossenschaft.

What companies has Florian Lüthi worked for?

Florian Lüthi has worked for Branchen Versicherung Genossenschaft, Brandcourage, Mercury | Marketing & Communications, Pico Art International Pte Ltd, and Avantgarde.

How can I contact Florian Lüthi?

You can use AeroLeads to view verified contact signals for Florian Lüthi at Branchen Versicherung Genossenschaft, including work email, phone, and LinkedIn data when available.

What schools did Florian Lüthi attend?

Florian Lüthi holds Online Course Certificate, City/Urban, Community And Regional Planning from Massachusetts Institute Of Technology.

What skills is Florian Lüthi known for?

Florian Lüthi is listed with skills including Aviation, Helicopters, Flights, Commercial Aviation, Aircraft, Marketing, Event Management, and Advertising.

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