Florian Menard Email & Phone Number

Barcelona, Catalonia, Spain

Amsterdam Area

Amsterdam Area, Netherlands

In this role, I focused on delivering strategic consumer and business insights for the global Hygiene organization, building deep consumer understanding through multiple data sources (retail, panel, competitor intelligence, social listening, E-Comm, financial data). And creating and delivering insightful story-led presentations to the Executive team and the Global brand teams.

Amsterdam Area, Netherlands

In this role, my responsibilities involved managing all aspects of quantitative research and client management. I worked across a variety of industries, particularly FMCG, Services and Retail, with considerable global research experience. I developed trusted partnership with my clients’ insights and marketing stakeholders.My favorite part of the role was extracting insights from data to support my clients in their decision making process. Specifically:• I had solid experience with continuous tracking research, brand equity, creative development and media optimization.• I managed the largest division (12 markets) of a global brand performance program for one of the largest Kantar clients. My role was to identify my client’s key business questions, manage all aspects of research and build fully integrated reports to feed into their strategic planning.• I also managed the creative development for a FMCG client across a range of channels (TV, digital/ online and static tests) to maximize their return of investment. This incorporates neuroscience techniques.• I also helped my clients optimize their multi-media campaign by identifying touchpoints performance and improve their media planning and cross channel synergies.

London, England, United Kingdom

Oxford, Royaume-Uni

I started my career as a researcher, discovering the world of Reckitt’s brands from an agency lens. I started as an intern in the Paris office and moved to the global office in Oxford shortly after. There, I was collaborating and building relationships with the global CMI team.During my time at Nielsen BASES, I was responsible for ad hoc quantitative research for RB Hygiene, from design to analysis and presentations. Types of projects / analysis:• Concept and product tests for many brands in the Hygiene category. • Forecasting sales and cannibalization analysis to assess the in-market potential of new launches

Paris, Ile-De-France, France

• Supported the business in achieving their goals through the development of comprehensive, strategic, marketing plans. Ensured strategies and initiatives are aligned with identified business objectives, based on a thorough market analysis, and with measurable results. • Collaborated with extended Marketing Communications team: creative, digital and PR to strategically develop and integrate key messages and campaigns.

Master Marketing, Strategic And Operational Marketing

Product manager program which includes: • New Product Development & Innovation • Consumer Insights & Qualitative Analysis • E-marketing •.

Master Degree - 1St Year, Applied Marketing And Business Strategy

Specialization: Integrated marketing communication, International marketing, applied marketing and business strategy

Bachelor Degree In International Management, International Management

Specializations: International Marketing, Business Management, Project Management